How is the Instagram engagement rate calculated?

For each account we read the 12 most recent public posts and average their likes and comments, then divide by follower count: (average likes + average comments) / followers x 100. It is measured from real posts rather than estimated from follower count, and it is recalculated every time the account is refreshed.

What is a good engagement rate on Instagram?

Below 0.5% is low, 0.5-1.5% is average, 1.5-3.5% is good and above 3.5% is high. Large accounts genuinely engage at lower rates than small ones, so compare an account against others of a similar size rather than against the whole list.

How often is the directory updated?

Follower counts, post counts and engagement are refreshed continuously on a cadence set by account size, and the rankings and growth charts update along with them.

Are adult accounts listed?

No. Accounts flagged as adult/NSFW are excluded from the directory.

Instagram Accounts Directory

Best Japanese Instagram Accounts

The most followed accounts on Instagram, ranked by followers, growth, engagement and posts. Every engagement rate here is measured from the account's 12 most recent posts, not estimated from follower count.

Accounts

6.4M

Followers tracked

長澤まさみ/ MASAMI NAGASAWA

Maserati Japan | マセラティジャパン

@worldscout_abema_official

@aibu_saki_bochibochi

Discover the most followed Japanese Instagram accounts, ranked live by followers, growth, engagement rate and posts. We track 10+ Japanese accounts, and unlike a static list every engagement rate here is measured from the account's 12 most recent posts rather than estimated. Leading the list is 長澤まさみ/ MASAMI NAGASAWA with 3.9M followers. Open any account for full stats and its complete follower growth history.

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Frequently asked questions

Who are the most followed Japanese Instagram accounts in 2026?: The most followed Japanese account right now is 長澤まさみ/ MASAMI NAGASAWA with 3.9M followers. This directory ranks Japanese Instagram accounts live by followers, growth, engagement rate and post count, each with a follower growth chart.
How is the Instagram engagement rate calculated?: For each account we read the 12 most recent public posts and average their likes and comments, then divide by follower count: (average likes + average comments) / followers x 100. It is measured from real posts rather than estimated from follower count, and it is recalculated every time the account is refreshed.
What is a good engagement rate on Instagram?: Below 0.5% is low, 0.5-1.5% is average, 1.5-3.5% is good and above 3.5% is high. Large accounts genuinely engage at lower rates than small ones, so compare an account against others of a similar size rather than against the whole list.
How often is the directory updated?: Follower counts, post counts and engagement are refreshed continuously on a cadence set by account size, and the rankings and growth charts update along with them.
Are adult accounts listed?: No. Accounts flagged as adult/NSFW are excluded from the directory.

Best Japanese Instagram Accounts

Browse Instagram accounts by category

Browse Instagram accounts by language

Frequently asked questions