Enter any public Instagram handle - no @ needed.
The model behind this calculator pays a sponsored Instagram feed post $10 to $25 per 1,000 followers, then scales that band by the account's own engagement against a 1.5 percent baseline. An account with 100,000 followers sitting exactly on that baseline is worth $1,000 to $2,500 for one feed post, $400 to $1,000 for a Story and $1,400 to $3,500 for a Reel. Those are the model's own assumed rates, not observed contracts.
Engagement moves the number more than size does over short ranges. The multiplier is the account's engagement rate divided by 1.5 percent, clamped between 0.6x and 1.7x, so the same 100,000-follower account earns $600 to $1,500 per post at the floor and $1,700 to $4,250 at the ceiling. That is a spread of nearly three times on identical follower counts, which is why a rate card built on followers alone is worth very little.
The monthly figure assumes four sponsored placements, so the same account lands at $4,000 to $10,000 a month and $48,000 to $120,000 a year at baseline engagement. Four placements is an assumption of the model and not a measurement of anyone's calendar: a creator who signs one deal a quarter should divide, and one who runs weekly campaigns should multiply.
Every dollar figure above is produced by running the calculator's own model over the stated inputs, so it cannot drift away from the rates in the table below. The rates themselves are industry heuristics, and PlayerSells does not have access to any brand's actual contract.
Every rate this calculator uses, in one table. These are assumptions rather than measurements, and naming them is what lets you disagree with the estimate for a specific reason instead of just distrusting it.
| Assumption | Value used |
|---|---|
| Sponsored feed postper 1,000 followers, before the engagement adjustment | $10 to $25 |
| Story placementcheaper than a feed post because it disappears after 24 hours | 40% of a feed post |
| Reel placementa premium because it reaches beyond the existing audience | 1.4x a feed post |
| Engagement baselinethe rate an account is compared against, likes plus comments over followers | 1.5% |
| Engagement multiplier rangeclamped, so an outlier rate cannot produce an absurd fee | 0.6x to 1.7x |
| Sponsored placements per montha stated assumption behind the monthly and yearly figures only | 4 |
| Posts read for the engagement ratethe most recent posts the profile exposes, with real per-post likes and comments | about 12 |
Follower count sets the ceiling, but engagement decides the rate. Here are the three pillars of Instagram creator income.
The core of creator income. Brands pay for a permanent in-feed post, typically around $10-$25 per 1,000 followers, scaled up by strong engagement.
Lower-cost, time-limited promotion. Stories run roughly 40% of a feed post but convert well with swipe-ups, link stickers, and tight calls to action.
Reels reach beyond followers and command a premium (~1.4x). Pair them with affiliate links and product seeding for recurring, performance-based income.
It cannot tell you what a specific brand will pay. Niche moves rates further than any input here: a finance or B2B audience routinely clears several times a lifestyle audience of identical size, and this model has no niche term at all. It also cannot see Story or Reel performance, affiliate income, product sales, or whether the account has ever been paid for anything. Treat the output as an opening position built from public engagement, not as a valuation. Private accounts cannot be read at all, because Instagram publishes nothing about them.
It scales with audience size. Nano-influencers (1K-10K) typically earn $10-$100 per sponsored feed post, micro-influencers (10K-100K) earn $100-$500, mid-tier (100K-500K) earn $500-$5,000, and macro-influencers (500K-1M+) can command $5,000-$10,000+. Engagement rate heavily adjusts these numbers - an engaged smaller audience often out-earns a larger passive one.
The widely-used industry baseline is roughly $10 per 1,000 followers per sponsored feed post, with rates ranging from about $10 to $25 per 1,000 followers depending on niche, engagement, and content quality. This calculator uses that baseline and then adjusts it up or down based on the account's real recent engagement rate.
Nano-influencers have 1K-10K followers and usually the highest engagement rates, making them attractive for authentic, low-cost campaigns. Macro-influencers have 500K+ followers and reach huge audiences but typically lower engagement rates. Brands choose based on goals: nano/micro for trust and conversions, macro for broad awareness.
We pull the account's follower count and recent posts, compute the real engagement rate from average likes and comments, then apply the ~$10-$25 per 1,000 followers baseline adjusted by an engagement multiplier. Stories are estimated at ~40% of a feed post and Reels at ~1.4x, with monthly figures assuming around 4 sponsored placements.
Stories are usually cheaper than a permanent feed post (around 40% of the rate) because they disappear after 24 hours. Reels tend to command a premium (around 1.4x) because they reach beyond your followers through the Reels feed and drive higher discovery. The exact split varies by creator and brand.
Yes. The PlayerSells Instagram Money Calculator is completely free with no sign-up required to run an estimate. Just enter any public Instagram username to see estimated earnings per post, per month, and per year.
engagement against accounts of the same size
which days and windows an account's own posts actually perform in
whether a profile turns visits into follows, scored line by line
which tracked accounts and categories are growing fastest right now
what an X account is worth on the open market
what a channel would sell for
the whole tracked market, sorted and filtered
PlayerSells is not affiliated with Instagram or Meta. The rates on this page are industry heuristics applied by our own model, not observed contracts, and every dollar figure shown is computed by that model over the inputs stated beside it. Engagement figures for a looked-up account are read from that account's most recent public posts at the moment you run it.
