A Kick channel is worth what it earns and what its audience will carry to a sponsor. Neither of those is the follower count, and on Kick the follower count is especially misleading: only 22,771 of the 50,064 channels in our catalog publish one at all. This tool values a channel on the viewership we measure ourselves, the income that viewership produces at Kick's 95/5 split, and how consistently the channel is live. It is earning power, not a price - Kick does not allow a channel to be sold.
PlayerSells tracks 50,064 active Kick channels and holds a measured viewership sample for 44,847 of them; 22,771 also carry a follower count. The median tracked channel averages 2 concurrent viewers, 72 is the 90th percentile and 1,028 is the 99th. Median followers are 249, the 90th percentile is 7,078, the 99th is 72,125, and the largest channel has 4,081,637. Measured 2 September 2026.
A Kick channel averaging 72 concurrent viewers with 7,078 followers - the 90th percentile on both measures - earns an estimated $279 to $1,110 a month at Kick's 95/5 subscription split, on a stated 60-hour schedule. On a 12 to 24 month income multiple plus $3,590 of standing audience, that values the channel at $5,500 to $31,670, with a midpoint of $18,590. The audience half is priced at $45 per average concurrent viewer against $0.05 per follower, because a sponsor buys the person watching.
That figure is not a sale price. Kick's terms of service forbid transferring or selling an account, so a Kick channel cannot be bought or sold, and a channel found to have changed hands loses it. The valuation is what the channel is worth to the person who runs it: a year or two of the income it produces plus the audience it can carry. Measured 2 September 2026 across 50,064 Kick channels.
The worked example assumes a stated 60 hours a month on air, roughly two hours a day. That schedule is an assumption of the example, not a measurement of the platform: our sampling records how long a channel is live going forward, and the window is still filling. Viewership and follower figures are measured.
Average concurrent viewers across the 44,847 Kick channels we have recorded streaming. This is the number every figure on this page is built from, and it is the one Kick does not publish.
| Percentile | Segment | Average concurrent viewers |
|---|---|---|
| p10 | Bottom 10% | 0 |
| p25 | Bottom quarter | 1 |
| p50 | Median channel | 2 |
| p75 | Top quarter | 6 |
| p90 | Top 10% | 72 |
| p95 | Top 5% | 198 |
| p99 | Top 1% | 1,028 |
| max | Largest tracked channel | 99,522 |
Measured on 2 September 2026 over 44,847 Kick channels with a recorded viewership sample, drawn from the 50,064 active channels in our Kick catalog. Followers over the same catalog: median 249, 90th percentile 7,078, 99th percentile 72,125.
The valuation is two halves added together: a multiple of the income the channel produces, and the standing audience behind it. Both halves are printed here, along with every rate that fed the income estimate underneath them.
| Assumption | Rate used |
|---|---|
| Subscription splitKick pays 95% of every subscription to the streamer and takes 5%. | 95% of $4.99 |
| Subscribers per average viewerPaying subscribers are counted against concurrent viewers, not followers. | 0.25-0.8 |
| Hours watched72 average viewers across 60 hours on air. | 4,320 h |
| Tips per viewer-hour | $0.02-$0.1 |
| Ad share per viewer-hourKick's ad share reaches a small share of channels, so the floor is nothing. | $0-$0.01 |
| Sponsorship per average viewer | $1.5-$5 a month |
| Income multipleWhere creator businesses trade. This is earning power, not a sale price - neither platform allows a channel to change hands. | 12-24 months |
| Audience value | $45 per average viewer, $0.05 per follower |
The hours-watched row is the worked example’s own figure - 72 average viewers across a stated 60 hours on air. Every other row is the rate card itself and applies to any channel you run through the calculator.
Kick publishes no viewership history, so ours is sampled rather than read: the engine walks the live directory every 15 minutes and only sees a channel while it is actually broadcasting. On 2 September 2026, westcol, adinross and trainwreckstv all read null viewership in our index despite being among the largest channels on Kick, purely because none of them went live inside a sweep window. Kick also publishes a follower count for only 22,771 of the 50,064 channels we track. A missing measurement is a gap in our coverage, never a statement that a channel has no audience - which is why the fields below let you value a channel from your own figures.
The valuation inherits every uncertainty in the income estimate and then multiplies it by twelve to twenty-four, so the band is genuinely wide. Kick's creator deals are private and individually negotiated, and a channel holding one earns on terms nothing here can see. Kick also publishes no registration date at any level, so account age contributes nothing to the score on this platform, and follower counts exist for only 22,771 of the 50,064 channels we track - the audience half of the valuation is frequently working from viewership alone.
It depends on average concurrent viewers far more than on followers. The model values a channel at 12 to 24 months of its estimated income plus a standing audience figure of $45 per average concurrent viewer and $0.05 per follower. A channel averaging 72 concurrent viewers - the 90th percentile of the 44,847 Kick channels we measure - lands in the five figures on a full-time schedule. The median tracked channel, averaging 2 viewers, lands in the hundreds.
No. Kick's terms of service forbid transferring or selling an account, exactly as Twitch's do. The value printed here is not a listing price and no legitimate marketplace will list a Kick channel. It is what the channel is worth to the person who runs it: a year or two of the income it produces plus the audience it can carry to a sponsor.
On the subscription line, yes, and by a large margin: the same number of subs returns roughly 1.9 times as much on Kick as on Twitch's standard split. The rest of the picture pulls the other way. Kick has no bits, its ad share reaches almost nobody, and its subscription conversion per viewer is weaker because a smaller share of its audience has ever bought a sub. Two channels with the same average viewership end up in a similar band.
Less than viewers, but Kick's followers matter more than Twitch's. Across channels with more than 100 followers, the median Kick channel has 2.18% of them watching at any moment against 1.09% on Twitch, and the 90th percentile reaches 17.1%. Even so, the model prices a follower at $0.05 against $45 for an average concurrent viewer, because a follower who never opens the stream generates no subscription, no tip and no sponsorship value.
Because that is where creator businesses trade. The multiple does not move with how often a channel streams: a channel that goes live twice a month does not get a lower multiple, it gets lower income, which is where that fact belongs. Fixing the multiple and letting income carry the variation stops the same fact being counted twice.
Kick publishes no viewership history, so we sample it. Our engine reads the live Kick directory every 15 minutes and rolls the readings up into average concurrent viewers, peak viewers, hours streamed and hours watched. As of 2 September 2026 that covers 44,847 channels out of 50,064 tracked.
Yes, with no account to create. Enter a channel name to value it from our measurements, or type your own viewer numbers if we have never caught your channel live. Both paths run the same model and return the same fields.
Estimate a Kick channel's monthly income on the published 95/5 subscription split.
See where a follower count lands among the 50,064 Kick channels we track. The median has 249.
Value a Twitch channel on measured viewers, income and airtime. Earning power, not a sale price.
The same percentile check against the 66,493 Twitch channels in our index, where the median has 266 followers.
Browse the full Kick directory: 50,064 channels ranked by measured viewership, across 2,212 categories and 64 languages.
Watch follower counts move in real time across Kick, Twitch and five other platforms.
PlayerSells is not affiliated with Kick. Viewership figures on this page are our own measurements, sampled from Kick’s public live listings every 15 minutes and last summarised on 2 September 2026. Income figures are estimates built from published platform terms and observed creator disclosures, not statements about any individual channel’s accounts.
