How much is my YouTube channel worth?
Estimate any YouTube channel's sale value from live data. We blend an earnings-multiple with subscriber-asset value and grade the channel on subscribers, views, output and consistency. The estimate blends an 18x to 36x multiple on estimated monthly ad profit with a subscriber asset value of $0.02 to $0.05 each.
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How it works
- 1
Look up or type in
Enter a channel's @handle or URL, or type its subscribers, lifetime views, video count and join date from the About tab.
- 2
Two valuations, blended
Monthly ad profit is priced at 18x to 36x, the subscriber list at $0.02 to $0.05 each, and the two are averaged into a range.
- 3
Read the working
Every step, the score behind the grade and what would move the number are printed, so you can argue with any of it.
What makes a YouTube channel valuable
Buyers price channels on more than subscriber count. Revenue, audience and a defensible niche drive the real sale value.
Revenue
Audience
Niche and consistency
What a YouTube channel is worth, on this model
The model values a channel as a blend of two things: an earnings multiple of 18 to 36 times estimated monthly profit, and a subscriber asset value of $0.02 to $0.05 per subscriber. A channel with 63,500 subscribers that has served 12,000,000 lifetime views across 240 videos over four years comes out at $9,430, in a range of $6,180 to $12,680. Those inputs are a stated example; only the subscriber count is measured, being the median of the 35,149 channels PlayerSells tracked on 5 October 2026.
Views carry the valuation, not subscribers. That same example channel is estimated to serve 246,575 views a month, worth $616 a month at the model's mid RPM of $2.50 per 1,000 views, and the earnings multiple applied to that figure dominates the $1,270 to $3,175 its subscriber list contributes. A channel with a large list and no views is worth close to the list alone.
The grade next to the number is a 100-point score, weighted subscribers 40, lifetime views 30, output 15 and upload consistency 15. The example above scores 59 out of 100. Subscribers and views are scored on a logarithmic curve because the underlying distributions are, and consistency tops out at 12 uploads a month - past that the model stops paying for volume.
Every figure above is produced by running the valuation's own model over the stated inputs, so it cannot drift from the table below. The multiples and the per-subscriber value are industry heuristics rather than observed transactions, and PlayerSells has no sales database for YouTube channels.
What the model assumes
The full rate card, including the score weights. A valuation that will not show you its multiple is not a valuation, it is a guess with a font.
| Assumption | Value used |
|---|---|
| Earnings multipleapplied to estimated monthly profit, the usual band for content businesses | 18x to 36x monthly |
| Subscriber asset valuewhat a durable audience is worth even when it is barely monetized | $0.02 to $0.05 each |
| Mid RPM used for the valuationthe midpoint of the $1 to $5 band the earnings calculator uses | $2.50 per 1,000 views |
| Estimated monthly viewslifetime views over channel age | total views / months live |
| Score: subscriberslogarithmic, capped | 40 of 100 |
| Score: lifetime viewslogarithmic, capped | 30 of 100 |
| Score: total outputlinear to 500 videos | 15 of 100 |
| Score: upload consistencylinear to 12 uploads a month, then flat | 15 of 100 |
What this cannot tell you
It is an estimate, not an appraisal, and no buyer is bound by it. The things that move a real sale price most are things this model cannot see: whether monetization transfers cleanly, whether the content is advertiser-friendly, whether the audience follows a person who is not part of the sale, how much of the traffic is one video, and what a buyer happens to want that month. A channel built around a named host is frequently worth far less to anyone else than the arithmetic suggests. Use the range as a starting position and settle it with the channel's real analytics and revenue history.
Frequently asked questions
How are YouTube channels valued?
A channel's value blends two things: an earnings-multiple (typically 18-36x estimated monthly profit) and a subscriber-asset value (roughly $0.02-$0.05 per subscriber). We estimate monthly views from the channel's total views and age, convert that to monthly ad earnings at a mid RPM, then weigh in subscriber count, view depth, upload activity and consistency to land on a realistic sale range.
Can you sell a YouTube channel?
Yes. YouTube channels change hands regularly through private deals and marketplaces. The key factors are whether the channel and its monetization can be transferred cleanly, the niche, and how stable the revenue is. Buyers pay most for channels with consistent views and durable, advertiser-friendly content.
What multiple do YouTube channels sell for?
Content channels and online businesses commonly sell for roughly 18-36x monthly net profit, occasionally higher for fast-growing or strategically valuable channels. Smaller or less consistent channels trade at the lower end, while established channels with stable, broad-appeal content command higher multiples.
Is this an exact appraisal of my channel's worth?
No - it's a data-driven estimate, not a formal appraisal. Real sale prices depend on niche, monetization status, transferability, audience quality and current buyer demand. Use the estimate as a starting benchmark, then refine it with the channel's actual analytics and revenue history.
Why does the estimate factor in subscribers and views separately?
Subscribers represent a durable audience asset even if a channel isn't heavily monetized, while views drive the ad-earnings side of the valuation. Blending both avoids overvaluing a large-but-inactive channel or undervaluing a smaller channel with strong, consistent viewership.
Is this YouTube channel value estimator free?
Yes, the estimator is completely free with no sign-up required. Enter any @handle, channel URL or channel ID to get an instant value range and breakdown.
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the whole tracked market, sorted and filtered
Buying or selling YouTube accounts?
PlayerSells holds the buyer's payment in escrow until the account has been handed over and checked, so neither side has to trust a stranger.
PlayerSells is not affiliated with YouTube or Google. The multiples and per-subscriber values on this page are industry heuristics applied by our own model, not observed transactions, and every figure shown is computed by that model over the inputs stated beside it. This is an estimate and not a formal appraisal.