Who are the most followed Travel Instagram accounts in 2026?

The most followed Travel account right now is Travel + Leisure with 6.5M followers. This directory ranks Travel Instagram accounts live by followers, growth, engagement rate and post count, each with a follower growth chart.

How is the Instagram engagement rate calculated?

For each account we read the 12 most recent public posts and average their likes and comments, then divide by follower count: (average likes + average comments) / followers x 100. It is measured from real posts rather than estimated from follower count, and it is recalculated every time the account is refreshed.

What is a good engagement rate on Instagram?

Below 0.5% is low, 0.5-1.5% is average, 1.5-3.5% is good and above 3.5% is high. Large accounts genuinely engage at lower rates than small ones, so compare an account against others of a similar size rather than against the whole list.

How often is the directory updated?

Follower counts, post counts and engagement are refreshed continuously on a cadence set by account size, and the rankings and growth charts update along with them.

Are adult accounts listed?

No. Accounts flagged as adult/NSFW are excluded from the directory.

Instagram Accounts Directory

Best Travel Instagram Accounts

The most followed accounts on Instagram, ranked by followers, growth, engagement and posts. Every engagement rate here is measured from the account's 12 most recent posts, not estimated from follower count.

Accounts

16M

Followers tracked

Travel | Earth | Vacations

National Destinations

@nationaldestinations

Aulani, A Disney Resort & Spa

Discover the most followed Travel Instagram accounts, ranked live by followers, growth, engagement rate and posts. We track 11+ Travel accounts, and unlike a static list every engagement rate here is measured from the account's 12 most recent posts rather than estimated. Leading the list is Travel + Leisure with 6.5M followers. Open any account for full stats and its complete follower growth history.

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Frequently asked questions

Who are the most followed Travel Instagram accounts in 2026?: The most followed Travel account right now is Travel + Leisure with 6.5M followers. This directory ranks Travel Instagram accounts live by followers, growth, engagement rate and post count, each with a follower growth chart.
How is the Instagram engagement rate calculated?: For each account we read the 12 most recent public posts and average their likes and comments, then divide by follower count: (average likes + average comments) / followers x 100. It is measured from real posts rather than estimated from follower count, and it is recalculated every time the account is refreshed.
What is a good engagement rate on Instagram?: Below 0.5% is low, 0.5-1.5% is average, 1.5-3.5% is good and above 3.5% is high. Large accounts genuinely engage at lower rates than small ones, so compare an account against others of a similar size rather than against the whole list.
How often is the directory updated?: Follower counts, post counts and engagement are refreshed continuously on a cadence set by account size, and the rankings and growth charts update along with them.
Are adult accounts listed?: No. Accounts flagged as adult/NSFW are excluded from the directory.