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Instagram Accounts Directory

Best Design Instagram Accounts

The most followed accounts on Instagram, ranked by followers, growth, engagement and posts. Every engagement rate here is measured from the account's 12 most recent posts, not estimated from follower count.

24
Accounts
147M
Followers tracked
1National Geographic Travel
National Geographic Travel
@natgeotravelEnglish flagEnglish
2A S H L E Y G R A H A M
A S H L E Y G R A H A M
@ashleygraham
3National Geographic History
National Geographic History
@natgeohistoryEnglish flagEnglish
4National Geographic Animals
National Geographic Animals
@natgeoanimalsEnglish flagEnglish
5Architectural Digest
Architectural Digest
@archdigestEnglish flagEnglish
6National Geographic Science
National Geographic Science
@natgeoscienceEnglish flagEnglish
7National Geographic Your Shot
National Geographic Your Shot
@natgeoyourshotEnglish flagEnglish
8Adobe Photoshop
Adobe Photoshop
@photoshopEnglish flagEnglish
9TAG Heuer
TAG Heuer
@tagheuer
10POLÈNE
POLÈNE
@polene_parisEnglish flagEnglish
11EmilyB
EmilyB
@emilyb_
12LUXE Interiors + Design
LUXE Interiors + Design
@luxemagazineEnglish flagEnglish
13Nat Geo Expeditions
Nat Geo Expeditions
@natgeoexpeditionsEnglish flagEnglish
14Archived Runway
Archived Runway
@archivedrunwayEnglish flagEnglish
15Pomellato
Pomellato
@pomellatoEnglish flagEnglish
16Laura Celia
Laura Celia
@lauraceliavEnglish flagEnglish
17Architonic
Architonic
@architonicagEnglish flagEnglish
18Fashionista
Fashionista
@fashionista_comEnglish flagEnglish
19TsA
TsA
@tshirts.archives
20CULT MAGAZINE Ⓡ
CULT MAGAZINE Ⓡ
@cultmag
21August
August
@imonaugust
22Washington Post Design
Washington Post Design
@washingtonpostdesignEnglish flagEnglish

Discover the most followed Design Instagram accounts, ranked live by followers, growth, engagement rate and posts. We track 24+ Design accounts, and unlike a static list every engagement rate here is measured from the account's 12 most recent posts rather than estimated. Leading the list is National Geographic Travel with 45M followers. Open any account for full stats and its complete follower growth history.

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Frequently asked questions

Who are the most followed Design Instagram accounts in 2026?
The most followed Design account right now is National Geographic Travel with 45M followers. This directory ranks Design Instagram accounts live by followers, growth, engagement rate and post count, each with a follower growth chart.
How is the Instagram engagement rate calculated?
For each account we read the 12 most recent public posts and average their likes and comments, then divide by follower count: (average likes + average comments) / followers x 100. It is measured from real posts rather than estimated from follower count, and it is recalculated every time the account is refreshed.
What is a good engagement rate on Instagram?
Below 0.5% is low, 0.5-1.5% is average, 1.5-3.5% is good and above 3.5% is high. Large accounts genuinely engage at lower rates than small ones, so compare an account against others of a similar size rather than against the whole list.
How often is the directory updated?
Follower counts, post counts and engagement are refreshed continuously on a cadence set by account size, and the rankings and growth charts update along with them.
Are adult accounts listed?
No. Accounts flagged as adult/NSFW are excluded from the directory.