What is a good engagement rate on X?
Across 159,653 measured X accounts (985 to 242M followers, median 76K), the median engagement rate on X (Twitter) is 0.128% of followers per original post and the top quarter of accounts sit above 0.605%, measured over the 30 days to 9 October 2026. The rate falls steeply with size, from 0.328% for 1K to 10K followers to 0.01% for 20M to 50M followers, so compare an account with its own follower band below.
Key findings
- The median engagement rate across 159,653 measured X accounts (985 to 242M followers, median 76K) is 0.128% of followers per original post, measured over the 30 days to 9 October 2026.
- Half of those 159,653 X accounts fall between 0.022% and 0.605% engagement rate, a spread of roughly 28 times from the lower quartile to the upper one, measured over the 30 days to 9 October 2026.
- The mean engagement rate across the same 159,653 accounts is 5.08%, about 39.6 times the median of 0.128%, so any X engagement benchmark quoted as an average is being carried by a small number of outliers.
- Median engagement rate falls with account size: 0.328% for accounts in the 1K to 10K followers band (33,495 accounts) against 0.01% for the 20M to 50M followers band (66 accounts), measured over the 30 days to 9 October 2026.
What engagement rate does a typical measured X account get?
The table below is the full distribution, not a selected slice. Every account in the catalog that has been scanned enough times to produce a stable median is in it, which is why the percentiles can be quoted as percentiles rather than as "top accounts".
| Percentile | Engagement rate | Reading |
|---|---|---|
| 10th percentile | 0.003% | Bottom tenth of measured accounts |
| 25th percentile | 0.022% | Lower quartile |
| 50th percentile (median) | 0.128% | The typical measured account |
| 75th percentile | 0.605% | Better than three quarters of measured accounts |
| 90th percentile | 2.33% | Top tenth of measured accounts |
| Mean | 5.08% | Pulled up by the long tail, not a typical value |
Computed over the whole measured population (159,653 accounts), using the same linear-interpolated percentile definition as the source database. Measured over the 30 days to 9 October 2026.
Does engagement rate fall as an account grows?
Yes, and steeply enough that comparing accounts of different sizes on raw engagement rate mostly re-measures follower count. This is why every account page on this site scores an account against the median for its own size band rather than against a flat threshold.
| Follower band | Accounts | Lower quartile | Median | Upper quartile |
|---|---|---|---|---|
| 1K to 10K followers | 33,495 | 0.066% | 0.328% | 1.34% |
| 10K to 50K followers | 3,682 | 0.199% | 0.665% | 1.98% |
| 50K to 100K followers | 47,122 | 0.022% | 0.108% | 0.435% |
| 100K to 500K followers | 47,972 | 0.013% | 0.067% | 0.274% |
| 500K to 1M followers | 6,989 | 0.005% | 0.033% | 0.14% |
| 1M to 5M followers | 5,205 | 0.003% | 0.02% | 0.08% |
| 5M to 20M followers | 632 | 0.002% | 0.01% | 0.039% |
| 20M to 50M followers | 66 | 0.002% | 0.01% | 0.027% |
Bands holding fewer than 30 measured accounts are not shown, because a median over a couple of dozen accounts is a story about those accounts rather than about their size. Not enough measured accounts yet to publish a median for: over 50M followers (14). Measured over the 30 days to 9 October 2026.
Which tracked X accounts have the highest engagement rate?
Ranked by raw engagement rate rather than by size. Because rate falls with follower count, this list skews toward the smallest accounts in the catalog, where a few posts that travel can earn interactions many times the follower count. Read it as the ceiling of what is possible, not as a target.
| Account | Followers | Engagement rate | Posts measured |
|---|---|---|---|
| luvrboy ๐ซฐ๐พ@wraysin | 999 | 5931.3% | 20 |
| ใใซใญใใในใฟใฎใใช@yada_gakkou | 984 | 4771.8% | 8 |
| Aly@aschmidty33 | 995 | 4234.6% | 28 |
| โ๏ธ@SmartChelseaFan | 1.0K | 4209.0% | 18 |
| Randy B@randy17636 | 944 | 4145.8% | 9 |
| lynn@augustdnutz | 986 | 3925.7% | 9 |
| isa (ee-suh) ๐ฐ@1OfreakygirIs | 974 | 3056.5% | 11 |
| Victor@victologia | 809 | 3025.3% | 9 |
| annaยนโธโนโต@crfannajuu | 998 | 2950.6% | 8 |
| John Williams@_ayeeitsjohnny | 998 | 2716.4% | 9 |
| ๐ฃ๐ฏ๐ต้นฟใใ๐ฃ๐บ๐ธ@NotDeltaSmith | 998 | 2603.9% | 8 |
| Cybernetics Zone ๐ฒ๐จ๐ต๐ธ@cyberneticszone | 999 | 2584.0% | 27 |
| Kimberly Christmas@KimberlyCh15774 | 980 | 2505.5% | 22 |
| tan@lacunatan | 989 | 2402.3% | 19 |
| ใใณใใ@N9OpyuM2g8l68FY | 1.0K | 2379.3% | 8 |
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Frequently asked questions
- What is a good engagement rate on X (Twitter)?
- It depends on account size. Across 159,653 measured X accounts (985 to 242M followers, median 76K), the median engagement rate is 0.128% of followers per original post and the upper quartile starts at 0.605%, measured over the 30 days to 9 October 2026. By follower band the median runs from 0.328% for 1K to 10K followers to 0.01% for 20M to 50M followers. Compare an account with the median of its own follower band: above that band's upper quartile it is engaging better than three quarters of measured accounts its size.
- How is engagement rate calculated on this page?
- Engagement rate here is the median number of interactions (likes, reposts, replies and quotes) on an account's original posts over a 30-day window, divided by that account's follower count, expressed as a percentage. Medians are used rather than averages because a single viral post would otherwise make a quiet account look busy. Replies and reposts by the account are excluded from the sample.
- Why do these numbers differ from X engagement benchmarks published elsewhere?
- Because they measure different accounts and divide by different things. Many published benchmarks divide by impressions rather than followers, quote an average rather than a median, and are built from a few hundred brand accounts. This page divides the median interactions on an account's original posts by its follower count and reports medians across 159,653 measured X accounts (985 to 242M followers, median 76K). The accounts are the ones our catalog has scanned deeply enough to measure, not a random sample of X, so compare within a follower band rather than against the pooled figure.
- Is a median or a mean the right benchmark to use?
- Use the median. Across 159,653 accounts here the mean engagement rate (5.08%) is about 39.6 times the median (0.128%), because the distribution has a long right tail of accounts whose audience is far more active than their follower count suggests. A mean benchmark tells you about those outliers rather than about a typical account.
- How current are these numbers?
- The aggregates behind this page were last recomputed on 9 October 2026 and cover a trailing 30-day window of posts. They are refreshed daily as accounts are rescanned.
How this was measured
- Method
- Public posts are collected per account and replies and reposts are discarded. Within each account, the median engagement of the posts in a bucket is compared against the median engagement of that same account's posts outside it, producing one ratio per account. The reported effect is the median of those per-account ratios, with a distribution-free 95% interval around it. Account size therefore cancels out instead of being re-measured, and the unit of evidence is the account rather than the post, because posts inside one account are not independent observations of how the platform behaves.
- What an effect percentage means
- An effect of +10% means the typical measured account earned 10% more engagement on posts in that bucket than on its own posts outside it. The interval beside it is a 95% confidence interval on that figure; where the interval spans zero the page reports no measurable difference rather than a small effect. It is not a click-through rate and not a guarantee for any individual account.
- Sample and window
- 262,307 X accounts carry an engagement aggregate, built from 11,791,819 collected posts. Every aggregate covers a trailing 30-day window, last recomputed on 9 October 2026. Interaction counts are read at collection time and reflect that moment, not a live figure.
- How uncertainty is handled
- Every effect carries a distribution-free 95% confidence interval and the number of independent accounts behind it. A result is only stated as a finding when that interval stays entirely on one side of zero; where it spans zero the page says no measurable difference rather than printing a small number that would get quoted without its caveat. Accounts are the unit of evidence, not posts: several thousand posts from one account are one observation of how the platform behaves, not several thousand.
- What we do not claim
- These are observational differences, not a controlled experiment. A format that correlates with higher engagement here has not been shown to cause it: posts that carry a link, or an image, or a hashtag also differ in what they are about, and this data cannot separate the format from the content. A flat result means the interval spans zero, not that the true effect is exactly nothing.
- How the percentiles are computed
- Percentiles are computed inside the database over every account with at least 8 original posts in the window, with linear interpolation between the two nearest ranks. Nothing is fetched and sorted in a slice, so the table is the whole measured population rather than a top sample of it. Each account is placed in a follower band by the follower count recorded when its engagement was measured, which is the same count its engagement rate was divided by.
Cite this page
The aggregate findings on this page are published under CC BY 4.0. You may reuse them anywhere, including in AI-generated answers, provided the source is named. The licence covers the derived statistics only, not the underlying post text, which is not redistributed.
PlayerSells. "What is a good engagement rate on X?." PlayerSells X Engagement Insights. Data measured 9 October 2026. https://playersells.com/insights/engagement-rate-benchmarks
More from the same dataset
- What time should you post on X?
Median engagement by hour of the day in UTC, all 24 hours, with the hours that measurably underperform called out.
- What is the best day to post on X?
Median engagement by day of the week, including the one weekday that measurably underperforms every other.
- Do links hurt reach on X?
Posts with an outbound link measured against posts without one - the largest single effect in the dataset.
- Do images get more engagement on X?
Posts carrying an image or video measured against text-only posts, with video split out separately.
- Does post length affect engagement on X?
Median engagement across four length bands, from under 80 characters to over 280.
- Do hashtags work on X?
Median engagement by hashtag count, and what happens to the effect once the sample is large enough to see it.
- What changed in the X research, and when?
A dated log of every finding this research loop published, revised or withdrew, with the run that changed it. Findings are corrected for multiple comparisons and re-tested on every pass.
- What actually drives engagement on X
The hub: every measured effect in one place, plus the accounts with the strongest engagement for their size.
The full dataset index lives at https://playersells.com/insights.