{"object":"x_engagement_insights","version":"1.0","status":"ok","url":"https://playersells.com/insights","self":"https://playersells.com/insights/data.json","computedAt":"2026-08-23T23:45:17.658Z","windowDays":30,"license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/","terms":"Reuse of these aggregate findings is permitted, including in AI-generated answers, with attribution to PlayerSells. The licence covers the derived statistics only, not the underlying post text."},"citation":"PlayerSells. \"X Engagement Insights.\" PlayerSells X Engagement Insights. Data measured 23 August 2026. https://playersells.com/insights","methodology":{"url":"https://playersells.com/insights#methodology","technique":"Public posts are collected per account and replies and reposts are discarded. Within each account, the median engagement of the posts in a bucket is compared against the median engagement of that same account's posts outside it, producing one ratio per account. The reported effect is the median of those per-account ratios, with a distribution-free 95% interval around it. Account size therefore cancels out instead of being re-measured, and the unit of evidence is the account rather than the post, because posts inside one account are not independent observations of how the platform behaves.","effectDefinition":"An effect of +10% means the typical measured account earned 10% more engagement on posts in that bucket than on its own posts outside it. The interval beside it is a 95% confidence interval on that figure; where the interval spans zero the page reports no measurable difference rather than a small effect. It is not a click-through rate and not a guarantee for any individual account.","windowDays":30,"excludes":["replies","reposts"]},"uncertainty":{"confidenceIntervals":true,"method":"Distribution-free 95% interval over the per-account multiples, computed by the ingestion engine. Reported on every finding as effectLoPct and effectHiPct.","reported":["effectLoPct","effectHiPct","accounts","accountsAgreeing","n","medianMultiple","p90Multiple"],"significanceRule":{"intervalExcludesZero":true,"minimumAccounts":30,"description":"A finding is marked significant only when its 95% interval stays entirely on one side of zero AND at least 30 independent accounts contributed a comparison. Everything else is reported as no measurable difference rather than as a small effect."},"unitOfEvidence":"accounts, not posts. Posts within one account are not independent observations of how X behaves, so `accounts` is the evidence count and `n` is descriptive scale only.","spreadNote":"medianMultiple and p90Multiple describe the spread of the underlying distribution across accounts. They are not the confidence interval; that is effectLoPct to effectHiPct."},"scope":{"population":"X (Twitter) accounts tracked in the PlayerSells directory that have been scanned often enough to produce a stable median.","accountsMeasured":13508,"postsCollected":675955,"medianEngagementRatePct":0.05605,"caveat":"Every account in this population has more than 1.6 million followers, because the underlying catalog tracks the largest accounts on X. Engagement rate falls steeply with follower count, so these figures are benchmarks for very large accounts and must not be applied to small ones.","benchmarksUrl":"https://playersells.com/insights/engagement-rate-benchmarks"},"pages":[{"question":"What is a good engagement rate on X?","url":"https://playersells.com/insights/engagement-rate-benchmarks","summary":"Engagement rate percentiles across every large X account we measure, with the median, the quartiles and the gap between mean and median."},{"question":"What time should you post on X?","url":"https://playersells.com/insights/best-time-to-post","summary":"Median engagement by hour of the day in UTC, all 24 hours, with the hours that measurably underperform called out."},{"question":"What is the best day to post on X?","url":"https://playersells.com/insights/best-day-to-post","summary":"Median engagement by day of the week, including the one weekday that measurably underperforms every other."},{"question":"Do links hurt reach on X?","url":"https://playersells.com/insights/links-and-reach","summary":"Posts with an outbound link measured against posts without one - the largest single effect in the dataset."},{"question":"Do images get more engagement on X?","url":"https://playersells.com/insights/images-vs-text","summary":"Posts carrying an image or video measured against text-only posts, with video split out separately."},{"question":"Does post length affect engagement on X?","url":"https://playersells.com/insights/tweet-length","summary":"Median engagement across four length bands, from under 80 characters to over 280."},{"question":"Do hashtags work on X?","url":"https://playersells.com/insights/hashtags","summary":"Median engagement by hashtag count, and what happens to the effect once the sample is large enough to see it."},{"question":"What changed in the X research, and when?","url":"https://playersells.com/insights/changelog","summary":"A dated log of every finding this research loop published, revised or withdrew, with the run that changed it. Findings are corrected for multiple comparisons and re-tested on every pass."}],"findings":[{"id":"hour_utc:1","dimension":"hour_utc","bucket":"1","label":"01:00 UTC","question":"What time should you post on X?","statement":"01:00 UTC: no measurable difference from the same accounts' other posts, measured across 3113 accounts and 14629 posts in the 30 days to 2026-08-23.","effectPct":3.21,"effectLoPct":-0.37,"effectHiPct":7.62,"effectRange":"-0.4% to +7.6%","significant":false,"accounts":3113,"accountsAgreeing":1604,"n":14629,"medianMultiple":1.032,"p90Multiple":3.718,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:18","dimension":"hour_utc","bucket":"18","label":"18:00 UTC","question":"What time should you post on X?","statement":"18:00 UTC: no measurable difference from the same accounts' other posts, measured across 5039 accounts and 24568 posts in the 30 days to 2026-08-23.","effectPct":1.31,"effectLoPct":-1.24,"effectHiPct":3.47,"effectRange":"-1.2% to +3.5%","significant":false,"accounts":5039,"accountsAgreeing":2557,"n":24568,"medianMultiple":1.013,"p90Multiple":3.074,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:21","dimension":"hour_utc","bucket":"21","label":"21:00 UTC","question":"What time should you post on X?","statement":"21:00 UTC: no measurable difference from the same accounts' other posts, measured across 4019 accounts and 18599 posts in the 30 days to 2026-08-23.","effectPct":1.23,"effectLoPct":-1.29,"effectHiPct":3.73,"effectRange":"-1.3% to +3.7%","significant":false,"accounts":4019,"accountsAgreeing":2039,"n":18599,"medianMultiple":1.012,"p90Multiple":3.504,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:23","dimension":"hour_utc","bucket":"23","label":"23:00 UTC","question":"What time should you post on X?","statement":"23:00 UTC: no measurable difference from the same accounts' other posts, measured across 3284 accounts and 14645 posts in the 30 days to 2026-08-23.","effectPct":1.14,"effectLoPct":-2.16,"effectHiPct":4.58,"effectRange":"-2.2% to +4.6%","significant":false,"accounts":3284,"accountsAgreeing":1662,"n":14645,"medianMultiple":1.011,"p90Multiple":3.663,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:22","dimension":"hour_utc","bucket":"22","label":"22:00 UTC","question":"What time should you post on X?","statement":"22:00 UTC: no measurable difference from the same accounts' other posts, measured across 3644 accounts and 16426 posts in the 30 days to 2026-08-23.","effectPct":1.13,"effectLoPct":-1.92,"effectHiPct":4.4,"effectRange":"-1.9% to +4.4%","significant":false,"accounts":3644,"accountsAgreeing":1845,"n":16426,"medianMultiple":1.011,"p90Multiple":3.263,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:13","dimension":"hour_utc","bucket":"13","label":"13:00 UTC","question":"What time should you post on X?","statement":"13:00 UTC: no measurable difference from the same accounts' other posts, measured across 5527 accounts and 26818 posts in the 30 days to 2026-08-23.","effectPct":0.87,"effectLoPct":-1.48,"effectHiPct":3.38,"effectRange":"-1.5% to +3.4%","significant":false,"accounts":5527,"accountsAgreeing":2792,"n":26818,"medianMultiple":1.009,"p90Multiple":3.203,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:19","dimension":"hour_utc","bucket":"19","label":"19:00 UTC","question":"What time should you post on X?","statement":"19:00 UTC: no measurable difference from the same accounts' other posts, measured across 4753 accounts and 23056 posts in the 30 days to 2026-08-23.","effectPct":0.32,"effectLoPct":-1.71,"effectHiPct":2.64,"effectRange":"-1.7% to +2.6%","significant":false,"accounts":4753,"accountsAgreeing":2388,"n":23056,"medianMultiple":1.003,"p90Multiple":3.082,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:20","dimension":"hour_utc","bucket":"20","label":"20:00 UTC","question":"What time should you post on X?","statement":"20:00 UTC: no measurable difference from the same accounts' other posts, measured across 4429 accounts and 21343 posts in the 30 days to 2026-08-23.","effectPct":0.31,"effectLoPct":-1.87,"effectHiPct":2.49,"effectRange":"-1.9% to +2.5%","significant":false,"accounts":4429,"accountsAgreeing":2221,"n":21343,"medianMultiple":1.003,"p90Multiple":3.24,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:0","dimension":"hour_utc","bucket":"0","label":"00:00 UTC","question":"What time should you post on X?","statement":"00:00 UTC: no measurable difference from the same accounts' other posts, measured across 3100 accounts and 14406 posts in the 30 days to 2026-08-23.","effectPct":0.27,"effectLoPct":-2.37,"effectHiPct":3.03,"effectRange":"-2.4% to +3.0%","significant":false,"accounts":3100,"accountsAgreeing":1559,"n":14406,"medianMultiple":1.003,"p90Multiple":3.492,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:12","dimension":"hour_utc","bucket":"12","label":"12:00 UTC","question":"What time should you post on X?","statement":"12:00 UTC: no measurable difference from the same accounts' other posts, measured across 5045 accounts and 23657 posts in the 30 days to 2026-08-23.","effectPct":-0.65,"effectLoPct":-3.5,"effectHiPct":1.27,"effectRange":"-3.5% to +1.3%","significant":false,"accounts":5045,"accountsAgreeing":2545,"n":23657,"medianMultiple":0.993,"p90Multiple":3.089,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:15","dimension":"hour_utc","bucket":"15","label":"15:00 UTC","question":"What time should you post on X?","statement":"15:00 UTC: no measurable difference from the same accounts' other posts, measured across 5860 accounts and 29691 posts in the 30 days to 2026-08-23.","effectPct":-0.71,"effectLoPct":-3.02,"effectHiPct":1.57,"effectRange":"-3.0% to +1.6%","significant":false,"accounts":5860,"accountsAgreeing":2954,"n":29691,"medianMultiple":0.993,"p90Multiple":3.156,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:2","dimension":"hour_utc","bucket":"2","label":"02:00 UTC","question":"What time should you post on X?","statement":"02:00 UTC: no measurable difference from the same accounts' other posts, measured across 3090 accounts and 14224 posts in the 30 days to 2026-08-23.","effectPct":-0.84,"effectLoPct":-3.96,"effectHiPct":2.28,"effectRange":"-4.0% to +2.3%","significant":false,"accounts":3090,"accountsAgreeing":1559,"n":14224,"medianMultiple":0.992,"p90Multiple":3.264,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:17","dimension":"hour_utc","bucket":"17","label":"17:00 UTC","question":"What time should you post on X?","statement":"17:00 UTC: no measurable difference from the same accounts' other posts, measured across 5410 accounts and 27512 posts in the 30 days to 2026-08-23.","effectPct":-0.9,"effectLoPct":-3.38,"effectHiPct":1.26,"effectRange":"-3.4% to +1.3%","significant":false,"accounts":5410,"accountsAgreeing":2735,"n":27512,"medianMultiple":0.991,"p90Multiple":2.992,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:16","dimension":"hour_utc","bucket":"16","label":"16:00 UTC","question":"What time should you post on X?","statement":"16:00 UTC: no measurable difference from the same accounts' other posts, measured across 5642 accounts and 29137 posts in the 30 days to 2026-08-23.","effectPct":-1.41,"effectLoPct":-3.45,"effectHiPct":0.72,"effectRange":"-3.5% to +0.7%","significant":false,"accounts":5642,"accountsAgreeing":2882,"n":29137,"medianMultiple":0.986,"p90Multiple":3.028,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:14","dimension":"hour_utc","bucket":"14","label":"14:00 UTC","question":"What time should you post on X?","statement":"14:00 UTC: no measurable difference from the same accounts' other posts, measured across 5708 accounts and 27858 posts in the 30 days to 2026-08-23.","effectPct":-1.69,"effectLoPct":-3.24,"effectHiPct":0.27,"effectRange":"-3.2% to +0.3%","significant":false,"accounts":5708,"accountsAgreeing":2922,"n":27858,"medianMultiple":0.983,"p90Multiple":3.015,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:10","dimension":"hour_utc","bucket":"10","label":"10:00 UTC","question":"What time should you post on X?","statement":"10:00 UTC: no measurable difference from the same accounts' other posts, measured across 4182 accounts and 19839 posts in the 30 days to 2026-08-23.","effectPct":-1.92,"effectLoPct":-4.22,"effectHiPct":0.05,"effectRange":"-4.2% to +0.1%","significant":false,"accounts":4182,"accountsAgreeing":2155,"n":19839,"medianMultiple":0.981,"p90Multiple":3.087,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:3","dimension":"hour_utc","bucket":"3","label":"03:00 UTC","question":"What time should you post on X?","statement":"03:00 UTC: no measurable difference from the same accounts' other posts, measured across 3121 accounts and 14695 posts in the 30 days to 2026-08-23.","effectPct":-1.98,"effectLoPct":-5.7,"effectHiPct":2.08,"effectRange":"-5.7% to +2.1%","significant":false,"accounts":3121,"accountsAgreeing":1588,"n":14695,"medianMultiple":0.98,"p90Multiple":3.492,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:11","dimension":"hour_utc","bucket":"11","label":"11:00 UTC","question":"What time should you post on X?","statement":"11:00 UTC: the typical X account earned 2.4% less engagement on these posts than on its others (95% interval -4.7% to -0.2%), measured across 4608 accounts and 21548 posts in the 30 days to 2026-08-23.","effectPct":-2.36,"effectLoPct":-4.65,"effectHiPct":-0.2,"effectRange":"-4.7% to -0.2%","significant":true,"accounts":4608,"accountsAgreeing":2384,"n":21548,"medianMultiple":0.976,"p90Multiple":3.052,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:9","dimension":"hour_utc","bucket":"9","label":"09:00 UTC","question":"What time should you post on X?","statement":"09:00 UTC: no measurable difference from the same accounts' other posts, measured across 3895 accounts and 18523 posts in the 30 days to 2026-08-23.","effectPct":-2.38,"effectLoPct":-4.96,"effectHiPct":0.37,"effectRange":"-5.0% to +0.4%","significant":false,"accounts":3895,"accountsAgreeing":2004,"n":18523,"medianMultiple":0.976,"p90Multiple":2.931,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:5","dimension":"hour_utc","bucket":"5","label":"05:00 UTC","question":"What time should you post on X?","statement":"05:00 UTC: the typical X account earned 4.1% less engagement on these posts than on its others (95% interval -7.7% to -0.6%), measured across 2610 accounts and 11790 posts in the 30 days to 2026-08-23.","effectPct":-4.12,"effectLoPct":-7.68,"effectHiPct":-0.58,"effectRange":"-7.7% to -0.6%","significant":true,"accounts":2610,"accountsAgreeing":1368,"n":11790,"medianMultiple":0.959,"p90Multiple":3.095,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:4","dimension":"hour_utc","bucket":"4","label":"04:00 UTC","question":"What time should you post on X?","statement":"04:00 UTC: the typical X account earned 4.7% less engagement on these posts than on its others (95% interval -8.2% to -1.1%), measured across 2679 accounts and 12050 posts in the 30 days to 2026-08-23.","effectPct":-4.74,"effectLoPct":-8.17,"effectHiPct":-1.07,"effectRange":"-8.2% to -1.1%","significant":true,"accounts":2679,"accountsAgreeing":1410,"n":12050,"medianMultiple":0.953,"p90Multiple":3.47,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:7","dimension":"hour_utc","bucket":"7","label":"07:00 UTC","question":"What time should you post on X?","statement":"07:00 UTC: the typical X account earned 6.2% less engagement on these posts than on its others (95% interval -8.8% to -3.3%), measured across 3132 accounts and 13934 posts in the 30 days to 2026-08-23.","effectPct":-6.24,"effectLoPct":-8.78,"effectHiPct":-3.34,"effectRange":"-8.8% to -3.3%","significant":true,"accounts":3132,"accountsAgreeing":1681,"n":13934,"medianMultiple":0.938,"p90Multiple":2.745,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:6","dimension":"hour_utc","bucket":"6","label":"06:00 UTC","question":"What time should you post on X?","statement":"06:00 UTC: the typical X account earned 6.9% less engagement on these posts than on its others (95% interval -9.7% to -4.0%), measured across 2969 accounts and 13180 posts in the 30 days to 2026-08-23.","effectPct":-6.94,"effectLoPct":-9.7,"effectHiPct":-3.95,"effectRange":"-9.7% to -4.0%","significant":true,"accounts":2969,"accountsAgreeing":1602,"n":13180,"medianMultiple":0.931,"p90Multiple":2.89,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:8","dimension":"hour_utc","bucket":"8","label":"08:00 UTC","question":"What time should you post on X?","statement":"08:00 UTC: the typical X account earned 7.3% less engagement on these posts than on its others (95% interval -9.7% to -4.5%), measured across 3551 accounts and 16354 posts in the 30 days to 2026-08-23.","effectPct":-7.26,"effectLoPct":-9.72,"effectHiPct":-4.53,"effectRange":"-9.7% to -4.5%","significant":true,"accounts":3551,"accountsAgreeing":1935,"n":16354,"medianMultiple":0.927,"p90Multiple":3.034,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"dow:0","dimension":"dow","bucket":"0","label":"Sunday","question":"What is the best day to post on X?","statement":"Sunday: the typical X account earned 8.7% more engagement on these posts than on its others (95% interval +6.9% to +10.9%), measured across 7094 accounts and 55641 posts in the 30 days to 2026-08-23.","effectPct":8.66,"effectLoPct":6.86,"effectHiPct":10.87,"effectRange":"+6.9% to +10.9%","significant":true,"accounts":7094,"accountsAgreeing":3941,"n":55641,"medianMultiple":1.087,"p90Multiple":3.221,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:1","dimension":"dow","bucket":"1","label":"Monday","question":"What is the best day to post on X?","statement":"Monday: the typical X account earned 7.8% more engagement on these posts than on its others (95% interval +6.2% to +9.3%), measured across 8034 accounts and 71544 posts in the 30 days to 2026-08-23.","effectPct":7.75,"effectLoPct":6.2,"effectHiPct":9.35,"effectRange":"+6.2% to +9.3%","significant":true,"accounts":8034,"accountsAgreeing":4506,"n":71544,"medianMultiple":1.077,"p90Multiple":2.778,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:6","dimension":"dow","bucket":"6","label":"Saturday","question":"What is the best day to post on X?","statement":"Saturday: the typical X account earned 2.4% more engagement on these posts than on its others (95% interval +0.5% to +4.7%), measured across 7422 accounts and 62495 posts in the 30 days to 2026-08-23.","effectPct":2.41,"effectLoPct":0.5,"effectHiPct":4.72,"effectRange":"+0.5% to +4.7%","significant":true,"accounts":7422,"accountsAgreeing":3817,"n":62495,"medianMultiple":1.024,"p90Multiple":2.822,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:2","dimension":"dow","bucket":"2","label":"Tuesday","question":"What is the best day to post on X?","statement":"Tuesday: no measurable difference from the same accounts' other posts, measured across 8536 accounts and 93120 posts in the 30 days to 2026-08-23.","effectPct":0.92,"effectLoPct":-0.3,"effectHiPct":2.25,"effectRange":"-0.3% to +2.3%","significant":false,"accounts":8536,"accountsAgreeing":4331,"n":93120,"medianMultiple":1.009,"p90Multiple":2.555,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:4","dimension":"dow","bucket":"4","label":"Thursday","question":"What is the best day to post on X?","statement":"Thursday: the typical X account earned 3.0% less engagement on these posts than on its others (95% interval -4.3% to -1.7%), measured across 8297 accounts and 69839 posts in the 30 days to 2026-08-23.","effectPct":-2.95,"effectLoPct":-4.27,"effectHiPct":-1.71,"effectRange":"-4.3% to -1.7%","significant":true,"accounts":8297,"accountsAgreeing":4344,"n":69839,"medianMultiple":0.97,"p90Multiple":2.428,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:3","dimension":"dow","bucket":"3","label":"Wednesday","question":"What is the best day to post on X?","statement":"Wednesday: the typical X account earned 4.0% less engagement on these posts than on its others (95% interval -5.4% to -2.7%), measured across 8704 accounts and 76724 posts in the 30 days to 2026-08-23.","effectPct":-4.03,"effectLoPct":-5.38,"effectHiPct":-2.69,"effectRange":"-5.4% to -2.7%","significant":true,"accounts":8704,"accountsAgreeing":4625,"n":76724,"medianMultiple":0.96,"p90Multiple":2.556,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:5","dimension":"dow","bucket":"5","label":"Friday","question":"What is the best day to post on X?","statement":"Friday: the typical X account earned 5.6% less engagement on these posts than on its others (95% interval -6.8% to -4.3%), measured across 8137 accounts and 71353 posts in the 30 days to 2026-08-23.","effectPct":-5.58,"effectLoPct":-6.76,"effectHiPct":-4.27,"effectRange":"-6.8% to -4.3%","significant":true,"accounts":8137,"accountsAgreeing":4381,"n":71353,"medianMultiple":0.944,"p90Multiple":2.439,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"link:no","dimension":"link","bucket":"no","label":"No","question":"Do links hurt reach on X?","statement":"No: the typical X account earned 96.8% more engagement on these posts than on its others (95% interval +90.2% to +102.7%), measured across 4590 accounts and 150504 posts in the 30 days to 2026-08-23.","effectPct":96.8,"effectLoPct":90.17,"effectHiPct":102.65,"effectRange":"+90.2% to +102.7%","significant":true,"accounts":4590,"accountsAgreeing":3659,"n":150504,"medianMultiple":1.968,"p90Multiple":8.206,"pageUrl":"https://playersells.com/insights/links-and-reach"},{"id":"link:yes","dimension":"link","bucket":"yes","label":"Yes","question":"Do links hurt reach on X?","statement":"Yes: the typical X account earned 48.9% less engagement on these posts than on its others (95% interval -50.3% to -47.1%), measured across 6027 accounts and 111737 posts in the 30 days to 2026-08-23.","effectPct":-48.93,"effectLoPct":-50.3,"effectHiPct":-47.14,"effectRange":"-50.3% to -47.1%","significant":true,"accounts":6027,"accountsAgreeing":4632,"n":111737,"medianMultiple":0.511,"p90Multiple":1.779,"pageUrl":"https://playersells.com/insights/links-and-reach"},{"id":"media:yes","dimension":"media","bucket":"yes","label":"Yes","question":"Do images get more engagement on X?","statement":"Yes: the typical X account earned 79.0% more engagement on these posts than on its others (95% interval +72.9% to +84.1%), measured across 5735 accounts and 183811 posts in the 30 days to 2026-08-23.","effectPct":79.05,"effectLoPct":72.92,"effectHiPct":84.11,"effectRange":"+72.9% to +84.1%","significant":true,"accounts":5735,"accountsAgreeing":4180,"n":183811,"medianMultiple":1.79,"p90Multiple":13.833,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"media:no","dimension":"media","bucket":"no","label":"No","question":"Do images get more engagement on X?","statement":"No: the typical X account earned 42.1% less engagement on these posts than on its others (95% interval -44.1% to -40.4%), measured across 6817 accounts and 123664 posts in the 30 days to 2026-08-23.","effectPct":-42.15,"effectLoPct":-44.13,"effectHiPct":-40.35,"effectRange":"-44.1% to -40.4%","significant":true,"accounts":6817,"accountsAgreeing":4835,"n":123664,"medianMultiple":0.578,"p90Multiple":2.192,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"video:yes","dimension":"video","bucket":"yes","label":"Yes","question":"Does video outperform images on X?","statement":"Yes: the typical X account earned 41.2% more engagement on these posts than on its others (95% interval +37.9% to +44.8%), measured across 7538 accounts and 127821 posts in the 30 days to 2026-08-23.","effectPct":41.24,"effectLoPct":37.88,"effectHiPct":44.8,"effectRange":"+37.9% to +44.8%","significant":true,"accounts":7538,"accountsAgreeing":5041,"n":127821,"medianMultiple":1.412,"p90Multiple":7.23,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"video:no","dimension":"video","bucket":"no","label":"No","question":"Does video outperform images on X?","statement":"No: the typical X account earned 27.4% less engagement on these posts than on its others (95% interval -29.2% to -26.0%), measured across 6261 accounts and 224111 posts in the 30 days to 2026-08-23.","effectPct":-27.41,"effectLoPct":-29.17,"effectHiPct":-25.96,"effectRange":"-29.2% to -26.0%","significant":true,"accounts":6261,"accountsAgreeing":4172,"n":224111,"medianMultiple":0.726,"p90Multiple":2.071,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"length_bucket:very_long","dimension":"length_bucket","bucket":"very_long","label":"Over 280 characters","question":"Does post length affect engagement on X?","statement":"Over 280 characters: the typical X account earned 12.4% more engagement on these posts than on its others (95% interval +10.0% to +15.2%), measured across 6270 accounts and 91703 posts in the 30 days to 2026-08-23.","effectPct":12.37,"effectLoPct":9.97,"effectHiPct":15.16,"effectRange":"+10.0% to +15.2%","significant":true,"accounts":6270,"accountsAgreeing":3553,"n":91703,"medianMultiple":1.124,"p90Multiple":4.251,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:short","dimension":"length_bucket","bucket":"short","label":"Under 80 characters","question":"Does post length affect engagement on X?","statement":"Under 80 characters: the typical X account earned 7.2% more engagement on these posts than on its others (95% interval +4.2% to +10.0%), measured across 7034 accounts and 105910 posts in the 30 days to 2026-08-23.","effectPct":7.2,"effectLoPct":4.19,"effectHiPct":9.98,"effectRange":"+4.2% to +10.0%","significant":true,"accounts":7034,"accountsAgreeing":3757,"n":105910,"medianMultiple":1.072,"p90Multiple":3.755,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:long","dimension":"length_bucket","bucket":"long","label":"180 - 280 characters","question":"Does post length affect engagement on X?","statement":"180 - 280 characters: the typical X account earned 5.2% less engagement on these posts than on its others (95% interval -6.8% to -3.8%), measured across 7804 accounts and 97072 posts in the 30 days to 2026-08-23.","effectPct":-5.24,"effectLoPct":-6.75,"effectHiPct":-3.84,"effectRange":"-6.8% to -3.8%","significant":true,"accounts":7804,"accountsAgreeing":4200,"n":97072,"medianMultiple":0.948,"p90Multiple":2.756,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:medium","dimension":"length_bucket","bucket":"medium","label":"80 - 180 characters","question":"Does post length affect engagement on X?","statement":"80 - 180 characters: the typical X account earned 6.6% less engagement on these posts than on its others (95% interval -7.9% to -5.2%), measured across 8860 accounts and 180483 posts in the 30 days to 2026-08-23.","effectPct":-6.58,"effectLoPct":-7.89,"effectHiPct":-5.24,"effectRange":"-7.9% to -5.2%","significant":true,"accounts":8860,"accountsAgreeing":4853,"n":180483,"medianMultiple":0.934,"p90Multiple":2.492,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"hashtag_count:0","dimension":"hashtag_count","bucket":"0","label":"No hashtags","question":"Do hashtags work on X?","statement":"No hashtags: the typical X account earned 18.9% more engagement on these posts than on its others (95% interval +15.7% to +22.1%), measured across 4065 accounts and 138641 posts in the 30 days to 2026-08-23.","effectPct":18.86,"effectLoPct":15.66,"effectHiPct":22.05,"effectRange":"+15.7% to +22.1%","significant":true,"accounts":4065,"accountsAgreeing":2422,"n":138641,"medianMultiple":1.189,"p90Multiple":5.01,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:2","dimension":"hashtag_count","bucket":"2","label":"2 hashtags","question":"Do hashtags work on X?","statement":"2 hashtags: the typical X account earned 8.7% less engagement on these posts than on its others (95% interval -12.3% to -5.9%), measured across 2765 accounts and 24757 posts in the 30 days to 2026-08-23.","effectPct":-8.74,"effectLoPct":-12.28,"effectHiPct":-5.93,"effectRange":"-12.3% to -5.9%","significant":true,"accounts":2765,"accountsAgreeing":1548,"n":24757,"medianMultiple":0.913,"p90Multiple":2.921,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:1","dimension":"hashtag_count","bucket":"1","label":"1 hashtag","question":"Do hashtags work on X?","statement":"1 hashtag: the typical X account earned 9.3% less engagement on these posts than on its others (95% interval -11.5% to -7.0%), measured across 4781 accounts and 59545 posts in the 30 days to 2026-08-23.","effectPct":-9.33,"effectLoPct":-11.47,"effectHiPct":-7.02,"effectRange":"-11.5% to -7.0%","significant":true,"accounts":4781,"accountsAgreeing":2650,"n":59545,"medianMultiple":0.907,"p90Multiple":2.983,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:3+","dimension":"hashtag_count","bucket":"3+","label":"3+ hashtags","question":"Do hashtags work on X?","statement":"3+ hashtags: the typical X account earned 16.1% less engagement on these posts than on its others (95% interval -20.8% to -12.3%), measured across 2250 accounts and 26916 posts in the 30 days to 2026-08-23.","effectPct":-16.14,"effectLoPct":-20.83,"effectHiPct":-12.32,"effectRange":"-20.8% to -12.3%","significant":true,"accounts":2250,"accountsAgreeing":1331,"n":26916,"medianMultiple":0.839,"p90Multiple":2.794,"pageUrl":"https://playersells.com/insights/hashtags"}],"notes":["Effects are observational associations across accounts, not causal estimates. No controlled experiment was run.","The thread dimension is omitted: the classifier currently identifies almost no posts as part of a thread, so any thread figure would be an artefact rather than a finding.","The language dimension is omitted: the language mix of this catalog reflects which accounts are tracked, not how X treats languages, so a per-language effect would be a fact about our sampling.","Interaction counts are read at collection time and reflect that moment. They are not live figures and will differ from what the platform shows today.","Related account-level reports are published under https://playersells.com/insights/{handle} for every account with a stable sample."]}