Calgary Stampede engagement report
@calgarystampede - 111K followers on X
Measured over 35 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
A typical post picks up 8 interactions against 111K followers, an engagement rate of 0.007%. Measured over 35 original posts, its engagement rate beats 15% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.524% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video, 9% are part of a thread and 51% link out. The account's strongest tracked post pulled 91 interactions, about 11x its own typical post.
Measured over 35 original posts from a 30-day window, last computed on October 10, 2026.
Compared with accounts its own size
Calgary Stampede's engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Calgary Stampede sits above the 10th percentile of the 202,175 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 51% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 51% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 550 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 5, 202611x their median
Today, the Calgary Stampede proudly unveiled the 2027 Stampede Poster, ‘Best Seat in the House’, created by 23-year-old Alberta artist Keagan George. Keagan’s electrifying artwork captures bull rider Hayes Weight of Goshen, Utah, aboard Judge and Jury during the 2025 Calgary Stampede Rodeo, bringing the power, movement and edge-of-your-seat excitement of the Rodeo to life. Selected through the Calgary Stampede Youth Poster Competition, Keagan is the ninth Alberta youth to have their artwork featured on the official Stampede Poster since the competition began in 2018. The 2027 Stampede Poster marks the beginning of the countdown to Stampede 2027, taking place July 9-18. Learn more about the 2027 Stampede Poster and Keagan George here: https://t.co/sD3mIEVAB4
- Oct 5, 20267.6x their median
A new piece of Stampede history has arrived. Meet Keagan George, the 23-year-old Alberta artist behind the 2027 Calgary Stampede Poster, ‘Best Seat in the House’. After participating in the Stampede Youth Poster Competition five times, advancing to the Top 30 twice and Top 8 twice, Keagan's persistence paid off this year with a winning image that captures all the power, intensity and adrenaline of Stampede Rodeo bull riding. Her artwork now joins the legacy of Calgary Stampede Posters created by Alberta youth and marks her place in Stampede history. As the competition’s first-place winner, Keagan received a $10,000 scholarship through the Dustin Peers Memorial Scholarship, generously funded by the Brandon Flock Foundation. The scholarship program awards $20,000 annually to the competition’s top eight finalists, making it one of Canada’s largest art scholarships. Meet Keagan and learn more about the 2027 Calgary Stampede Poster here: https://t.co/zNXYGHIqQb
- Sep 29, 20265.9x their median
We are proud to announce that the Calgary Stampede First Nations Rodeo & Relay has been selected as the Indian National Finals Rodeo Platinum Tour Rodeo of the Year! GMC Stadium roared to life for the inaugural event, with Indigenous athletes from across Canada and the U.S. showcasing rodeo and relay action that brought fans to their feet with every ride, run and race. Thank you to the INFR for this prestigious award - and see you in 2027!
- Aug 28, 20263.9x their median
Can you think of a better place to spend summer vacation? While some of the Stampede bucking horses were on the rodeo road, the younger generation got to spend the summer grazing out at the OH Ranch! 🐴 https://t.co/kssHNdI8ez
- Sep 9, 20263.6x their median
The Amazing Race Canada meets The Greatest Outdoor Show on Earth 🤠🏁 What happens when the racers hit Calgary? You’ll have to tune in to find out - and keep an eye out for some familiar Stampede sights! The Season 12 finale of The Amazing Race Canada airs Tuesday, September 15 at 9 p.m. MT on @CTV and streams next day on Crave. @AmazingRaceCDA @jonmonty
- Sep 22, 20262.5x their median
Happy First Day of Fall! 🐴🍁🌾 https://t.co/flZf7wvXhj
- Sep 29, 20262.4x their median
In focus 📸 https://t.co/d0hc0WZd2U
- Sep 16, 20262.3x their median
A very Calgary way to finish The Amazing Race Canada! Last night’s Season 12 finale brought the final three teams right into the Stampede action - from a high-flying challenge at @GMC Stadium and delivering white @smithbilthats cowboy hats through Inglewood, to taking on a Roadblock with the Stampede Showband and so much more throughout our city! Congrats to the Season 12 winners! 🏆 And if you missed it, you can catch the finale streaming now on Crave. @AmazingRaceCDA @CTV @jonmonty
- Sep 1, 20262.3x their median
By the Banks of the Bow A striking tribute to Calgary’s Western spirit, By the Banks of the Bow features 15 horses and two cowboys, blending historical and contemporary imagery into a larger-than-life bronze narrative. Inspired by the influence of the Bow River and the enduring legacy of the cowboy, the sculpture celebrates one of humanity’s greatest living treasures-the horse. With strength, speed, and dependability, horses have supported First Nations peoples, the Royal Canadian Mounted Police, farmers, prospectors, ranchers, and cowboys throughout history. Today, the horse remains at the heart of the Calgary Stampede, from the Rodeo and Chuckwagon Races to Heavy Horse competitions and the show ring. Created by local artists and ranchers Bob Spaith and Rich Roenisch, this sculpture reflects Calgary’s past, present, and future while honouring the deep community spirit of Stampede. This sculpture is part of the Calgary Stampede’s Public Art Collection, which celebrates Western heritage, living cultures, and shared histories through art. 📍 Location: Stampede Park 📅 Installed: 2005
- Sep 30, 20262.0x their median
September 30 is National Day for Truth and Reconciliation, a day to pause, recognize and reflect on the history and ongoing impacts of the residential school system, while honouring the resilience, strength and healing journeys of survivors and intergenerational survivors. The Calgary Stampede is proud of its longstanding partnership with the Tipi Holders and their families from the Treaty 7 First Nations, and we recognize this day as an opportunity to continue taking steps towards reconciliation. We encourage everyone to take part in community events and explore opportunities to engage in reconciliation. Visit the Calgary Stampede’s resources page to find ways to get involved: https://t.co/dctY2WESp1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 8 interactions against 111K followers, an engagement rate of 0.007%. Measured over 35 original posts, its engagement rate beats 15% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.524% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video, 9% are part of a thread and 51% link out. The account's strongest tracked post pulled 91 interactions, about 11x its own typical post.
- What is Calgary Stampede's engagement rate on X?
- Calgary Stampede (@calgarystampede) has an engagement rate of 0.007%, based on the median interactions across 35 original posts from the last 30 days against 110,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Calgary Stampede sits above the 10th percentile of the 202,175 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @calgarystampede have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @calgarystampede post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 1.27 posts per day across the measured window.