Variety engagement report
@Variety - 3.8M followers on X
Measured over 1037 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 101 interactions against 3.8M followers, an engagement rate of 0.003%. Posts are seen about 20K times each, and 0.496% of those impressions turn into an interaction. That is about 0.534% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 35.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 1037 posts sampled, 41% carry an image or video and 88% link out. The account's strongest tracked post pulled 91K interactions, about 896x its own typical post. Recurring topics include #academymuseumgala, #unraveledtour, #nyff.
Measured over 1037 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #academymuseumgala, #unraveledtour, #nyff.
Where this sits in the catalog
At 0.003%, Variety sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 41% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 88% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 41% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 232 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 19, 2026896x their median
Hunter Schafer has undergone gender-affirming bottom surgery. “I just had bottom surgery in December, which was amazing, and I love it so much,” Schafer told Elle magazine. “For a long time I’ve embraced the gender-expansive part of myself, and I really wanted to try to make that previous body work, because I thought there was something really cool and badass about it.” Schafer described the ability to evolve as the “magical thing about queerness... on an ideological level, it’s about possibility and expansion and growth, and being on that journey and finding yourself.” While she had always viewed her gender identity as more fluid, she has now landed somewhere “flatter,” adding: "I’m a woman. I’m a girl." https://t.co/5jboTtIs1L
- Sep 4, 2026896x their median
Lea Salonga, the singing voice of Mulan and Princess Jasmine, makes history as the first Filipina to receive a star on the Hollywood Walk of Fame ❤️ https://t.co/3HfAB8CmH3 https://t.co/oKIIORDtf7
- Aug 17, 2026673x their median
Hayden Panettiere, known for her roles on “Heroes” and in “Scream 4” and “Scream 6,” has died at 36. A cause of death was not immediately known. “It is with profound sadness that we share the tragic passing of our beloved Hayden. She was an incredible light and a force of nature who brought immeasurable love and joy to all who knew her — and to the millions who watched her onscreen,” her rep told ABC. https://t.co/1z1E1hBpSy
- Sep 16, 2026520x their median
Macklemore is donating his entire $1 million salary from Ed Sheeran's tour to organizations supporting Palestine and is inviting Robert Kraft, who blocked him from performing at Gillette Stadium, to match the donation. “Whatever we disagree about, perhaps we can agree on this: Palestinian lives are worth protecting. A Palestinian life is no less valuable than any other life on this earth. That is what this has always been about. Not me. Not a tour. Not the headlines or the controversy. It is about Palestinians right to freedom, dignity and safety in their own homeland. I want to center the parents carrying their children into hospitals without the basic resources to treat them, and the physicians, paramedics, journalists and aid workers who keep going back in. I want to center the organizers and activists who have paid real costs for standing with Palestine. Their risk is of a far different order than mine. Palestinians have lived for decades without basic rights and should not have to wait another day to be free. That is where my focus will remain. I will continue to stand with the Palestinian people and their fight for liberation. When the news cycle moves on, which it will, don't move with it. https://t.co/Q3qj8wk2gc
- Oct 10, 2026436x their median
Nicolas Cage says he’s “probably not” working with Amazon again after refusing to sign an AI waiver for #SpiderNoir: “Amazon is a very AI-friendly company, to the tune of $50 billion invested in OpenAI,” Cage said at #NYCC. “I am not an AI-friendly actor, so it’s like, connect those dots! I’m not a member of their club. I didn’t sign the waiver to let him use AI on ‘Spider Noir.’ I’m probably not going to be working with that studio again, but that’s okay.” https://t.co/msBncshdP6
- Aug 25, 2026427x their median
Dolly Parton, Queen of Country Music, Dies at 80 https://t.co/rBvsrcs6FY
- Sep 14, 2026357x their median
Macklemore is speaking out after being dropped from Ed Sheeran's Loop Tour, seemingly placing blame on New England Patriots owner Robert Kraft, saying that the billionaire rallied other stadium owners to ban him from performing at their venues: “Ed is my friend. I've known him for 13 years.... I told Ed multiple times on the phone, our friendship can't change my responsibility to tell the truth about what happened [in Gaza]... Ed told me that Robert Kraft called him. We were scheduled to play Gillette Stadium later this month, which is owned by the Kraft Group. Ed told me that Kraft said I would not be allowed to perform in his stadium. Ed also told me that Kraft had rallied some of the other stadium owners and collectively they gave him an ultimatum: if Macklemore stays on the tour, you will not be allowed to play in our venues.... Ed was in a fucked up position. He knew it. His typical apolitical stance was being challenged in a way it never had been before. He told me that the words 'Free Palestine' and the image of the Palestinian flag were hurtful to a lot of people he spoke with. I told him that if those words were more offensive than tens of thousands of Palestinian children being killed by Israel, then there was a fundamental disconnect between where those people stood and where I stood. But he couldn't get past his public facing, 'I don't take sides'.... I hope this isn't the end of my relationship with Ed. Thirteen years of friendship doesn't disappear because of one painful disagreement. I hope we both continue listening, studying what is happening in Palestine and wrestling with what neutrality means in a moment like this. My door will always be open to continuing that conversation.... I didn't need 10 shows from Ed. I needed 2. Two chances to stand in front of 90,000 people and say the words that somehow became too dangerous to say. Free Palestine. But if those words cost me the stage, while turning the conversation back to Palestine, then it was the most successful tour I've ever been on.” https://t.co/ff6jdXCfa1
- Sep 25, 2026327x their median
Florence Pugh says "I was never scared" to publicly support Palestine in Hollywood and "I don’t know why it took so long for people to start talking and for people to actually feel sympathy." "I think weirdly, because so many people actively weren’t [speaking up], that made me even more confused — and kind of probably even more in the right to talk about it. It’s still happening, though. Babies are still dying. Mothers are still in pain. It’s really horrible to be watching such pain when so much of our lives just seem to be moving forward. I think that’s what I’ve found so difficult about social media as well: How can I say I’m having a really good time when literally one scroll up, I’m looking at a baby that’s motherless and fatherless?” (via Vanity Fair) https://t.co/m9iak1SGyB
- Sep 12, 2026293x their median
Celine Dion belts out “My Heart Will Go On” as she returns to the stage for her first concert in 6 years https://t.co/VVBMBPhZ40
- Oct 18, 2026290x their median
Sabrina Carpenter arrives at the #AcademyMuseumGala https://t.co/vjGd0gxoM7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 101 interactions against 3.8M followers, an engagement rate of 0.003%. Posts are seen about 20K times each, and 0.496% of those impressions turn into an interaction. That is about 0.534% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 35.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 1037 posts sampled, 41% carry an image or video and 88% link out. The account's strongest tracked post pulled 91K interactions, about 896x its own typical post. Recurring topics include #academymuseumgala, #unraveledtour, #nyff.
- What is Variety's engagement rate on X?
- Variety (@Variety) has an engagement rate of 0.003%, based on the median interactions across 1037 original posts from the last 30 days against 3,814,915 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Variety sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Variety have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Variety post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 35.7 posts per day across the measured window.