EnglishVariety is on Twitter (X) as @Variety, with 3,814,867 followers and 574,650 posts. It gained 10,510 followers in the last 7 days and 25,979 in the last 30 days. A typical post draws 101 interactions, an engagement rate of 0.003% per follower.
Insights
Over the last 30 days @Variety gained 25,979 followers (+0.68%). In the last 7 days the change was +10,510 followers. Its follower growth this week outpaces 97% of tracked Business accounts. Variety is on a 16-day follower growth streak. Its strongest tracked day added +35,729 followers on Jul 19, 2026. At the current pace, @Variety is on track to reach 4.0M followers in about 31 weeks.
Engagement
A typical post picks up 101 interactions against 3.8M followers, an engagement rate of 0.003%. Posts are seen about 20K times each, and 0.496% of those impressions turn into an interaction. That is about 0.534% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 35.7 posts a day over the last 30 days, with activity on almost every day in the window.
Measured over 1037 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #academymuseumgala, #unraveledtour, #nyff.
Full engagement reportFollower growth
On a 16-day follower growth streak. Best tracked day: +36K followers on 2026-07-19.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Check @Variety with free tools
The same checks work on any X (Twitter) account. Free, no sign-up and no email.
Creator Rank, our free Chrome extension, shows this account's audience rank and Creator Score next to its name on X itself.
Bio
The business of entertainment.
Notable followers
The biggest accounts in our directory following @Variety.
More Business accounts
Variety on Twitter (X) - frequently asked questions
- What is the Twitter handle for Variety?
- Variety posts on Twitter (X) as @Variety. The profile is at x.com/Variety, and the View on X button at the top of this page opens it.
- How many followers does Variety have on Twitter?
- Variety (@Variety) has 3,814,867 followers on Twitter (X). It gained 10,510 followers in the last 7 days and 25,979 in the last 30 days. The count is refreshed continuously from public data.
- When did Variety join Twitter?
- Variety joined Twitter (X) in November 2008. The @Variety account is 17 years old. Searches for Variety age often mean a personal age, which we do not publish. The figure here is the account age only.