BMW engagement report
@BMW - 2.7M followers on X
Measured over 2 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 5.7K interactions against 2.7M followers, an engagement rate of 0.21%. Posts are seen about 1.6M times each, and 0.347% of those impressions turn into an interaction. That is about 60.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 22:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 29K interactions, about 5.1x its own typical post. Recurring topics include #bmw, #bmwgroup, #bmwnewera. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #bmw, #bmwgroup, #bmwnewera.
Where this sits in the catalog
At 0.21%, BMW sits above the 50th percentile of the 204,491 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 181 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 22, 20265.1x their median
A tribute to dedication. Introducing the new BMW 7. #BMW #THENEWBMW7 #7Series https://t.co/AqpoY7JPtA
- Sep 29, 2026
The heartbeat of a new era. Setting the pace for the sports sedan once more. THE NEW BMW 3 and THE NEW BMW i3. Available with petrol or all-electric powertrains. #BMW3 #BMWi3 #BMW #BMWNewEra #NeueKlasse #BMWGroup https://t.co/LYhFYk19A0
- Jun 30, 2026
Introducing the new BMW X5. Bold presence, intuitive intelligence and unmatched versatility. No change in attitude. The new BMW X5 offers complete driving freedom with a range of different drivetrains. #BMW #THENEWBMWX5 #X5 BMW iX5 60 xDrive¹, ²: Energy consumption, combined WLTP in kWh/100 km: 23.9 – 20.1; Electric range, WLTP in km: 645 – 845. ¹ Provisional figures that have not yet been officially confirmed. ² The stated values are based on the mandatory WLTP measurement procedure. The real-life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
- Mar 18, 2026
The heartbeat of a new era. The new BMW i3. #BMWi3 #BMW #BMWNewEra #NeueKlasse #BMWGroup The maximum range of the BMW i3 50 xDrive Limousine (2026) will be up to 900 kilometers (WLTP). Since no binding WLTP values are currently available, these are preliminary values. Furthermore, the real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
- Sep 5, 2025
The new BMW iX3 is the start of a new era. A real road stunner with a new kind of driving experience, built around you. The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse To learn more: https://t.co/OdMiJ85oN7 BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO2-class: A; WLTP electric range: 679-805km BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26. Screen contents are subject to change due to ongoing software updates.
- Oct 7, 2026
Strikingly vibrant. Introducing THE NEW BMW iX4. #BMWiX4 #BMW #BMWNewEra #NeueKlasse #BMWGroup https://t.co/4kqvYE1E9s
- Sep 7, 2025
Design that speaks before the drive begins. The new BMW iX3 sets a new tone for the road ahead. The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO2-class: A; WLTP electric range: 679-805km BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26. Electric range shown in the vehicle according to WLTP for demonstration and comparison purposes. Real-life values depend on factors such as driving behavior, road conditions, weather, auxiliary electrical consumption (e.g. air conditioning). Screen contents are subject to change due to ongoing software updates.
- Mar 5, 2026
A new era continues: 18.03.2026. Are you ready for the new BMW i3? #NeueKlasse #BMW #BMWGroup https://t.co/8AsskanW1b
- Jan 14, 2025
How does it feel to drive in 2025? 🚗 #BMW
- Mar 17, 2026
A new era continues 😍 As the second model of the Neue Klasse, the new BMW i3 with its advanced technology and design marks a giant leap forward. #NeueKlasse #BMWi3 https://t.co/gAfMXgixhW
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 5.7K interactions against 2.7M followers, an engagement rate of 0.21%. Posts are seen about 1.6M times each, and 0.347% of those impressions turn into an interaction. That is about 60.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 22:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 29K interactions, about 5.1x its own typical post. Recurring topics include #bmw, #bmwgroup, #bmwnewera. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is BMW's engagement rate on X?
- BMW (@BMW) has an engagement rate of 0.21%, based on the median interactions across 2 original posts from the last 30 days against 2,693,326 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.21%, BMW sits above the 50th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BMW have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BMW post?
- Most posts go out around 22:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.