Zodiak Online engagement report
@zodiakonline - 286K followers on X
Measured over 1 original post from a 30-day window, last computed on September 6, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 21 interactions against 286K followers, an engagement rate of 0.007%. Posts are seen about 4.8K times each, and 0.44% of those impressions turn into an interaction. That is about 1.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 223 interactions, about 11x its own typical post. Recurring topics include #adziweso, #malawi, #missworldmalawi. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 6, 2026. Recurring tags: #adziweso, #malawi, #missworldmalawi.
Where this sits in the catalog
At 0.007%, Zodiak Online sits above the 10th percentile of the 66,536 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 119.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 193 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 1, 202611x their median
Bernado Khinda Chilichawo, aged 48, has died during sex after consuming a suspected energy drink at a rest house in Dowa district.
- May 23, 20267.9x their median
Officials from Mozambique have called on the government of Malawi and business tycoons to make full utilization of the Quelimane port for fast transportation of goods. https://t.co/r4KBjnkToK
- May 23, 20265.2x their median
A student at the University of Blantyre Synod Patricia Kacherenga has emerged the top performing ABMA student globally . https://t.co/l4xYWmBR2k
- Jun 18, 20263.6x their median
The Deposit Insurance Corporation (DIC) says many Malawians are no longer keeping their money in banks, a trend it attributes to limited disposable income or a preference for alternative saving methods. https://t.co/rgqzNNNnau
- May 27, 20263.5x their median
Mlandu wa ochita filimu Tumpe Mtaya yemwe amadziwika kwambiri ndi dzina loti Phwedo ukuyembekezeka kubweleranso m’khothi lachinayi sabata yamawa pa 4 June. https://t.co/1QxhjaWxCz
- Jun 1, 20263.1x their median
The Malawi Electoral Commission (MEC) says it will not implement the presidential directive to relocate its headquarters until the courts determine the constitutionality and legality of the executive order. https://t.co/JZ0Hs2vy0C
- May 23, 20262.5x their median
Mzuzu City Council has confiscated 65 motorcycles and bicycles from operators who failed to comply with traffic rules and regulations. https://t.co/uE7gZrJ3tr
- May 25, 20262.1x their median
It has emerged that a suspect arrested for allegedly flying a drone over the residence of Vice President Dr. Jane Ansah last month in LIlongwe, is facing three charges, Zodiak has learnt. https://t.co/MwGTK8zRoF
- May 25, 20261.7x their median
At least seven people have been arrested for allegedly stealing 21 galvanized pipes meant for the Usingini gravity-fed water project in Nkhata Bay North and are currently being kept at the Usisya Police Unit while four others have escaped. https://t.co/PgmHyaMqhc
- Jun 19, 20261.6x their median
The pump prices for petrol, diesel and paraffin have all been reduced, effective today 19th June, 2026. The pump price for petrol is now K5,619 per litre from K6,209. https://t.co/VXz4sMjjs4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 21 interactions against 286K followers, an engagement rate of 0.007%. Posts are seen about 4.8K times each, and 0.44% of those impressions turn into an interaction. That is about 1.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 223 interactions, about 11x its own typical post. Recurring topics include #adziweso, #malawi, #missworldmalawi. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Zodiak Online's engagement rate on X?
- Zodiak Online (@zodiakonline) has an engagement rate of 0.007%, based on the median interactions across 1 original posts from the last 30 days against 285,917 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Zodiak Online sits above the 10th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @zodiakonline have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @zodiakonline post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.