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ゼスプリキウイ公式 engagement report

@zespri_jp - 523K followers on X

Measured over 36 original posts from a 30-day window, last computed on October 17, 2026.

Engagement

Top quarter for its size
Per follower
0.392%
of 523K followers
Per impression
2.45%
84K views on a typical post
Reach
16.0%
of its followers see a post
Typical post
2.1K
interactions (median)
Saved
0.041%
34 bookmarks on a typical post
Posting rate
2.23/day
active 73% of days
Peak time
01:00 UTC
Friday

A typical post picks up 2.1K interactions against 523K followers, an engagement rate of 0.392%. Measured over 36 original posts, its engagement rate beats 89% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 84K times each, and 2.45% of those impressions turn into an interaction. That is about 16.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 36 posts sampled, 92% carry an image or video, 14% are part of a thread and 33% link out. The account's strongest tracked post pulled 85K interactions, about 42x its own typical post. Recurring topics include #栄養花火, #キウイブラザーズ10周年, #ゼスプリ.

Measured over 36 original posts from a 30-day window, last computed on October 17, 2026. Recurring tags: #栄養花火, #キウイブラザーズ10周年, #ゼスプリ.

Compared with accounts its own size

ゼスプリキウイ公式's engagement rate beats 89% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.392%, ゼスプリキウイ公式 sits above the 50th percentile of the 204,956 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 135 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 14, 202642x their median

    おいし~いキウイがて~んこもり~♫ https://t.co/dtMPnLb5yD

    71K13K1207042.8M viewsView on X
  • Sep 13, 202612x their median

    作った時は「すぐわかるじゃーん」てなったのに、久しぶりに見たらどれがキウイかちょっと悩んでしまって草 (1個キウイ。あとは犬) https://t.co/Sp2RbFqWYE

    20K3.7K1112313.1M viewsView on X
  • Aug 3, 20269.9x their median

    \🥝🌟本日8月4日は、栄養の日🌟🥝/ 今、日本の3人に1人が栄養不良。 たとえば、子どもの栄養を 心配してくれる家族だってそうかも… 今日は、親子でキウイをはんぶんこしてみない?🥝 一緒に栄養がとれて、おいしさは2倍💚💛 うまい話だね〜 この投稿を23:59までにリポストで【84名】にぬいぐるみ当たる🎁 詳しくは下の投稿をチェック!

    9.5K9.9K40955110M viewsView on X
  • Aug 2, 20266.0x their median

    大事ことなので3回言います。 キウイはカットして冷蔵庫で保存 キウイはカットして冷蔵庫で保存 キウイはカットして冷蔵庫で保存 なぜなら… https://t.co/5bm31r1zfG

    11K1.1K11920412M viewsView on X
  • Jul 31, 20265.5x their median

    パヤパヤの毛が…キウイ感🥝 #アジアゾウ #赤ちゃん #アフリカンサファリ https://t.co/7KQK1zDa66

    9.8K1.5K2254538K viewsView on X
  • Sep 10, 20264.0x their median

    _人人人人人人人人人人人_ > 世界で1000人限定‼️ <  ̄Y^Y^Y^Y^Y^Y^Y^Y^Y^Y  ̄ オレたちキウイブラザーズは みんなのおかげで10周年! 感謝の気持ちをこめて、 ありがとう企画の第1弾‼️ 🌟㊙️シークレットグッズ㊙️🌟と 🥝ぬいぐるみ2体セット🥝を 1000名さまにプレゼント! ゼスプリキウイを買って シールを集めて応募してね❤️ 詳細はツリー投稿をチェック👇

    6.9K1.2K54126481K viewsView on X
  • Jun 15, 20263.7x their median

    世界で1000セットだけ❗️️ 史上初✨全キャラ大集合の 特製グラスセットが当たる🎁 ⠀ ゼスプリキウイ🥝を買って シールを集めて応募してね ⠀ 栄養たっぷりのキウイとかわいい特製グラスで 毎日の食卓をもっと楽しく💛 ⠀⠀ どんなデザインかは7月頃に 投稿でお披露目するよ👀 楽しみに待っててね💚 ⠀ 詳細はツリー投稿をチェック👇

    6.2K1.1K422522.5M viewsView on X
  • Aug 12, 20263.2x their median

    熊本で被災されたみなさん、 暑さも厳しいなか、大変な日々が続いているよね。 ⠀ ほんのちょっとでも、 避難されている方の 栄養補給や暑さ対策の助けにしてほしくて オレたちからキウイをお届けしたよ。 ⠀ みんなの安全と、 一日も早い復興を心から願ってるよ。 (※協力してくれる企業さんのおかげで、一緒にお届けすることができたよ。)

    6.0K5901412210K viewsView on X
  • Sep 7, 20263.2x their median

    ╭━━━━━━━━━━━━━╮ ⠀⠀ランチグッズ第2弾🍱🥝 ╰━━━━━━v━━━━━━╯ ⠀ お弁当にぴったり! 数量限定でミニランチトートが登場👜 ⠀ オレたちと一緒にお出かけしよう🌟 ⠀ 詳しくはこちら👇 https://t.co/Zi86t26TTy https://t.co/OLHZ8s4Mae

    5.6K81325134482K viewsView on X
  • Oct 5, 20262.9x their median

    ╭━━━━━━━━━━━╮ ⠀ランチグッズ第3弾🍱🥝 ╰━━━━━v━━━━━╯ ⠀ 最後は… いろんなポーズや表情のキウイブラザーズがずらり‼️ かわいらしいデザインのランチクロスが数量限定で登場💚💛 ⠀ オレたちといっしょにランチを楽しもう🥝 ⠀ 詳しくはこちら👇 https://t.co/52df6aoiO1 https://t.co/2kZRg7HMGi

    5.2K65724144400K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#栄養花火#キウイブラザーズ10周年#ゼスプリ#ゼスプリキウイ試食会2026#うなぽん

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.1K interactions against 523K followers, an engagement rate of 0.392%. Measured over 36 original posts, its engagement rate beats 89% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 84K times each, and 2.45% of those impressions turn into an interaction. That is about 16.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 36 posts sampled, 92% carry an image or video, 14% are part of a thread and 33% link out. The account's strongest tracked post pulled 85K interactions, about 42x its own typical post. Recurring topics include #栄養花火, #キウイブラザーズ10周年, #ゼスプリ.

What is ゼスプリキウイ公式's engagement rate on X?
ゼスプリキウイ公式 (@zespri_jp) has an engagement rate of 0.392%, based on the median interactions across 36 original posts from the last 30 days against 523,119 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.392%, ゼスプリキウイ公式 sits above the 50th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @zespri_jp have real engagement?
Its engagement rate beats 89% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @zespri_jp post?
Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 2.23 posts per day across the measured window.

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