Andrew MacGregor Marshall engagement report
@zenjournalist - 353K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 13, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 605 interactions against 353K followers, an engagement rate of 0.171%. Posts are seen about 182K times each, and 0.332% of those impressions turn into an interaction. That is about 51.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 33% link out. The account's strongest tracked post pulled 31K interactions, about 51x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 13, 2026. Recurring tag: #jasonarday.
Where this sits in the catalog
At 0.171%, Andrew MacGregor Marshall sits above the 50th percentile of the 157,632 accounts in this comparison. That places it in the above the median band, which runs 0.128% to 0.604%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 416 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 2, 202651x their median
🚨 NEW: Donald Trump says Keir Starmer took “far too long” to give the US access to British bases “That’s probably never happened between our countries before… we were very disappointed in Keir” [@Telegraph]
- Aug 14, 202631x their median
RIP Jason Arday. I never met you, never knew you and what I read of your work I found unimpressive. And yet I feel a sadness and loss at your death. You never deserved for it to end this way. You were used and even abused by others for their own ends. I do not believe you were in any way a bad person. Indeed there are many reasons to believe you were a good person. You needed help. Yet when you needed help it never came. Despite the huge pile on, nobody seemed to be there for you. You were left to die on your own, which only adds to the sadness. RIP Jason Arday. You were failed by those who had a duty of care towards you.
- Mar 2, 20265.2x their median
Rubio speaking to reporters now says the “imminent threat” the administration has referred to to justify US strikes on Iran was that they knew Israel was going to attack Tehran, and believed such an attack would prompt Iran to strike US bases and assets in the region
- Feb 18, 20264.5x their median
ด่วน! มีรายงานว่า 'บ่าวหมอแคน' (https://t.co/nhnVLthGRt) ชาวเน็ตลาวที่โพสต์เปิดโปงปัญหาคอร์รัปชั่น และวิจารณ์การบริหารประเทศของพรรคคอมมิวนิสต์ถูกทหารจับกุมตัวที่ #เวียงจันทน์ เมื่อวันที่ 14 ก.พ. แล้วหลังจากนั้นก็หายตัวไปโดยไม่รู้ชะตากรรม กลายเป็นเหยื่อการบังคับสูญหายรายล่าสุดใน #ลาว #อุ้มหาย (อ่านรายละเอียด https://t.co/RJeOQE9sZy)
- Aug 15, 2026
Humane, moving, devastating. You won’t read a better piece this weekend https://t.co/wvYu1ijO0s
- Jul 24, 2026
U.S. President Donald Trump said he will soon make a decision on whether to launch a “massive attack” on Iran after the conflict in the Middle East extended to a new battleground in the Red Sea. Speaking to Axios on Thursday, the president said the proposed strikes would be bigger than anything seen in the war so far, and that Iran has not “received enough pain yet.” Read more: https://t.co/h2Ii3iMbSv
- Aug 16, 2026
@easyJet we are one of the dozens of families whose bags did not arrive on yesterday’s flight EJU8095 from London, Gatwick to Palma, Majorca. We filled in a delayed bag form per your suggestion but have not received any confirmation that you got the form, nor any information as to where the bags are or when they might be returned. It has been more than 24 hours. Please can you advise how to proceed. No one at Easy Jet is responding. We have gone to Palma airport twice but they say they have no information. Thank you
- Mar 2, 2026
THAILAND is probably the world's greatest expat destination right now: ✅ Hot but not 'scorching' weather all year. ✅ Good relationships with all Western countries. ✅ No capital gains tax on stocks held abroad. ✅ Cheap rent. ✅ Far away from Iran Unbeatable! https://t.co/aDTG9yqiP3
- Jul 6, 2026
Here's my @spectator column, 'Is any Labour MP brave enough to admit the truth about Andy Burnham?': There’s been much comment on the appointment of James Purnell as Andy Burnham’s chief of staff. Along with the widely touted return of David Miliband, it’s a sign of how the near-certain next Prime Minister is going back to the future, recruiting fellow cabinet ministers from the last time Burnham was in government, under Gordon Brown. But Purnell’s appointment has another resonance, one which should be less to Burham’s liking. In the context of Burnham’s ascent to the premiership, Purnell’s most relevant contribution to British politics was not his time as Work of Pensions Secretary but, rather, his resignation. In June 2009, on the night of a disastrous performance by Labour in the local and European elections, Purnell left the government, with one specific purpose. Brown should, he said, “stand aside to give our party a fighting chance of winning the next election”. It turned out to be a futile gesture. David Miliband, the man Purnell hoped would take over, refused to join the attempted coup and stayed put as foreign secretary. Brown remained and Labour left office after the 2010 election. But Brown’s deficiencies as a leader were obvious to many Labour MPs and members back in 2007 when he assumed the leadership without a contest. His manifest flaws were widely known, not the least of which was that he was unable to articulate any real reason why he wanted the job or what he would do with it. Added to that was widespread resentment over the deeply tribal clique which had buttressed Brown as Chancellor and their repeated hostile briefings against colleagues. Yet the only MP who even tried to mount a challenge to Brown’s coronation was John McDonnell, from the hard left, and he couldn’t secure the necessary 45 votes. The story which springs to mind is that of The Emperor’s New Clothes, which is about what happens when no one has the courage to point out that something they are told to believe in is obviously false or worthless. Only when one boy points out what everyone already knew but refused to act on does reality dawn. Sixteen years later, here we are again. Burnham’s flaws are very different – where, for example, Brown was obsessed with minutiae, Burnham is renowned for having little interest in detail (a sympathetic Manchester housing expert told Labour Hub: “His big weakness is a lack of grasp of policy…surface-level and faddy”). He believes that Britain suffers from “too little interventionism”. His economic programme – which seems to be based on the idea that higher taxes, especially on the middle classes, will lead to growth – would be ruinous. He has no experience of foreign policy, defence or economic policy (beyond a period as Chief Secretary to the Treasury). One economist fears that Burnham’s first Budget will “make Liz Truss look like a [fucking] savant”. There are many other issues with Burnham that have yet to be properly tested – such as his record in Manchester – because he has only allowed one mainstream journalist, Andrew Marr, to question him since returning to the Commons. And when he did supposedly submit himself to questioning – on Reddit, last week – the results were risible. His own campaign team decided which questions he would answer, so “Ask Me Anything” was in reality “ask me anything and I’ll decide whether to answer”. You can read the rest here: https://t.co/RrCbLupuHq
- Mar 3, 2026
“I’m heartbroken,” says a 68-year-old German tourist after his Thailand trip was canceled due to Middle East airspace closures. Despite the setback, he vows to return once the situation stabilizes. 🇹🇭🇩🇪🇹🇭🇩🇪 https://t.co/ptnceVWWgO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 605 interactions against 353K followers, an engagement rate of 0.171%. Posts are seen about 182K times each, and 0.332% of those impressions turn into an interaction. That is about 51.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 33% link out. The account's strongest tracked post pulled 31K interactions, about 51x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Andrew MacGregor Marshall's engagement rate on X?
- Andrew MacGregor Marshall (@zenjournalist) has an engagement rate of 0.171%, based on the median interactions across 3 original posts from the last 30 days against 352,840 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.171%, Andrew MacGregor Marshall sits above the 50th percentile of the 157,632 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @zenjournalist have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @zenjournalist post?
- Most posts go out around 09:00 UTC, and Sunday is its busiest day, at roughly 0.53 posts per day across the measured window.