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WWP engagement report

@wwp - 172K followers on X

Measured over 22 original posts from a 30-day window, last computed on October 20, 2026.

Engagement

Middle of its size range
Per follower
0.019%
of 172K followers
Per impression
1.80%
1.8K views on a typical post
Reach
1.05%
of its followers see a post
Typical post
32
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.87/day
active 67% of days
Peak time
21:00 UTC
Saturday

A typical post picks up 32 interactions against 172K followers, an engagement rate of 0.019%. Measured over 22 original posts, its engagement rate beats 31% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.8K times each, and 1.80% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 21:00 UTC, and Saturday is the busiest day of the week. Of the 22 posts sampled, 82% carry an image or video and 50% link out. The account's strongest tracked post pulled 234 interactions, about 7.3x its own typical post.

Measured over 22 original posts from a 30-day window, last computed on October 20, 2026. Recurring tag: #worldmentalhealthday.

Compared with accounts its own size

WWP's engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.019%, WWP sits above the 10th percentile of the 205,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.679%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.679%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video82% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 251 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 13, 20267.3x their median

    Happy 251st Birthday to the @USNavy! ⚓🇺🇸 Today, we celebrate the sailors who serve and have served with honor, courage, and commitment. https://t.co/2v2m7QIAwL

    18145802.8K viewsView on X
  • Sep 11, 20266.7x their median

    On this 25th remembrance of 9/11, we honor all the lives lost, the heroes who were the first responders, and the brave warriors who answered the call to serve our country. #NeverForget https://t.co/MudtanDM7O

    14950963.1K viewsView on X
  • Aug 16, 20263.2x their median

    They jump first. They lead from the front. Today, we honor the legacy and service of America's airborne forces. 🪂 https://t.co/d296nipyUN

    7821213.5K viewsView on X
  • Sep 8, 20262.8x their median

    September 8th is 988 Day. Call or text 988 anytime for free, confidential support. Veterans can press 1 to connect with the Veterans Crisis Line. Help spread awareness about available support. Save it. Share it. Remember it.

    5131434.3K viewsView on X
  • Sep 18, 20262.5x their median

    Happy 79th Birthday to the U.S. Air Force! 🇺🇸 ✈️ Today, we honor the Airmen, past and present, whose service, dedication, and innovation have helped protect our nation for generations. https://t.co/bAoCkDf8TC

    6016312.2K viewsView on X
  • Sep 10, 20262.3x their median

    This World Suicide Prevention Day, take a moment to reach out. Veteran suicide remains a serious challenge, but connection is one way we can all make a difference. Whether it's a phone call, a text message, or simply checking in, small actions can have a lasting impact. You could be the reason someone feels supported today.

    4619522.5K viewsView on X
  • Sep 4, 20262.1x their median

    Looking for resources to support veterans and their mental health? WWP's Suicide Prevention resource page includes information on warning signs, conversation guides, veteran stories, and support resources for veterans and their loved ones: https://t.co/VBorbrcsTs https://t.co/SqKF6xAZR4

    35181402.0K viewsView on X
  • Aug 14, 20262.0x their median

    For veterans like David Jurado, recovery can look like cross-stitching. Today, he teaches it to warriors nationwide. Read more of his story: https://t.co/FWTDvb6sCK https://t.co/XscdPHKTsG

    566202.9K viewsView on X
  • Aug 4, 20262.0x their median

    Wish the @USCG a Happy Birthday today! Thank you for all you do. https://t.co/tb02SRbgrv

    4615212.5K viewsView on X
  • Jul 25, 20262.0x their median

    This Hire a Veteran Day, remember that veterans bring proven leadership, adaptability, teamwork, and problem-solving skills to the workplace. Learn how WWP helps warriors translate military experience into civilian opportunities: https://t.co/KHLijySA4O https://t.co/VGXqA1ZVI7

    3622233.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#worldmentalhealthday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 32 interactions against 172K followers, an engagement rate of 0.019%. Measured over 22 original posts, its engagement rate beats 31% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.8K times each, and 1.80% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 21:00 UTC, and Saturday is the busiest day of the week. Of the 22 posts sampled, 82% carry an image or video and 50% link out. The account's strongest tracked post pulled 234 interactions, about 7.3x its own typical post.

What is WWP's engagement rate on X?
WWP (@wwp) has an engagement rate of 0.019%, based on the median interactions across 22 original posts from the last 30 days against 172,065 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, WWP sits above the 10th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @wwp have real engagement?
Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @wwp post?
Most posts go out around 21:00 UTC, and Saturday is its busiest day, at roughly 0.87 posts per day across the measured window.

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