WWP engagement report
@wwp - 172K followers on X
Measured over 22 original posts from a 30-day window, last computed on October 20, 2026.
Engagement
A typical post picks up 32 interactions against 172K followers, an engagement rate of 0.019%. Measured over 22 original posts, its engagement rate beats 31% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.8K times each, and 1.80% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 21:00 UTC, and Saturday is the busiest day of the week. Of the 22 posts sampled, 82% carry an image or video and 50% link out. The account's strongest tracked post pulled 234 interactions, about 7.3x its own typical post.
Measured over 22 original posts from a 30-day window, last computed on October 20, 2026. Recurring tag: #worldmentalhealthday.
Compared with accounts its own size
WWP's engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, WWP sits above the 10th percentile of the 205,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 82% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 251 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 13, 20267.3x their median
Happy 251st Birthday to the @USNavy! ⚓🇺🇸 Today, we celebrate the sailors who serve and have served with honor, courage, and commitment. https://t.co/2v2m7QIAwL
- Sep 11, 20266.7x their median
On this 25th remembrance of 9/11, we honor all the lives lost, the heroes who were the first responders, and the brave warriors who answered the call to serve our country. #NeverForget https://t.co/MudtanDM7O
- Aug 16, 20263.2x their median
They jump first. They lead from the front. Today, we honor the legacy and service of America's airborne forces. 🪂 https://t.co/d296nipyUN
- Sep 8, 20262.8x their median
September 8th is 988 Day. Call or text 988 anytime for free, confidential support. Veterans can press 1 to connect with the Veterans Crisis Line. Help spread awareness about available support. Save it. Share it. Remember it.
- Sep 18, 20262.5x their median
Happy 79th Birthday to the U.S. Air Force! 🇺🇸 ✈️ Today, we honor the Airmen, past and present, whose service, dedication, and innovation have helped protect our nation for generations. https://t.co/bAoCkDf8TC
- Sep 10, 20262.3x their median
This World Suicide Prevention Day, take a moment to reach out. Veteran suicide remains a serious challenge, but connection is one way we can all make a difference. Whether it's a phone call, a text message, or simply checking in, small actions can have a lasting impact. You could be the reason someone feels supported today.
- Sep 4, 20262.1x their median
Looking for resources to support veterans and their mental health? WWP's Suicide Prevention resource page includes information on warning signs, conversation guides, veteran stories, and support resources for veterans and their loved ones: https://t.co/VBorbrcsTs https://t.co/SqKF6xAZR4
- Aug 14, 20262.0x their median
For veterans like David Jurado, recovery can look like cross-stitching. Today, he teaches it to warriors nationwide. Read more of his story: https://t.co/FWTDvb6sCK https://t.co/XscdPHKTsG
- Aug 4, 20262.0x their median
Wish the @USCG a Happy Birthday today! Thank you for all you do. https://t.co/tb02SRbgrv
- Jul 25, 20262.0x their median
This Hire a Veteran Day, remember that veterans bring proven leadership, adaptability, teamwork, and problem-solving skills to the workplace. Learn how WWP helps warriors translate military experience into civilian opportunities: https://t.co/KHLijySA4O https://t.co/VGXqA1ZVI7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 32 interactions against 172K followers, an engagement rate of 0.019%. Measured over 22 original posts, its engagement rate beats 31% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.8K times each, and 1.80% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 21:00 UTC, and Saturday is the busiest day of the week. Of the 22 posts sampled, 82% carry an image or video and 50% link out. The account's strongest tracked post pulled 234 interactions, about 7.3x its own typical post.
- What is WWP's engagement rate on X?
- WWP (@wwp) has an engagement rate of 0.019%, based on the median interactions across 22 original posts from the last 30 days against 172,065 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, WWP sits above the 10th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @wwp have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @wwp post?
- Most posts go out around 21:00 UTC, and Saturday is its busiest day, at roughly 0.87 posts per day across the measured window.