WPBeginner engagement report
@wpbeginner - 197K followers on X
Measured over 41 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 9 interactions against 197K followers, an engagement rate of 0.005%. Measured over 41 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.702% of those impressions turn into an interaction. That is about 0.651% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 41 posts sampled, 78% carry an image or video, 54% are part of a thread and 34% link out. The account's strongest tracked post pulled 82 interactions, about 9.1x its own typical post.
Measured over 41 original posts from a 30-day window, last computed on October 9, 2026.
Compared with accounts its own size
WPBeginner's engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, WPBeginner sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 78% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 34% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 78% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 34% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 809 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 14, 20259.1x their median
Take a look at the top WordPress plugins that we use everyday. These must-have WordPress plugins can help your site grow faster! https://t.co/Rx1fmH1TtW Here’s what we recommend: · WPForms (@easywpforms): The best WordPress contact form plugin · AIOSEO (@aioseopack): The OG and most popular WordPress SEO plugin · Duplicator (@duplicatorwp): Most reliable WordPress backup and site migration plugin · @SeedProd: One-stop and powerful WordPress site builder · @MonsterInsights: The top WordPress Google Analytics plugin Click on the link above for a full list of our recommended WordPress plugins!
- Sep 23, 20267.8x their median
https://t.co/3QOiqxWlRq just passed 40k installs 😍 I'm truly humbled by the kind words and support from our community. If you've been following the journey, just 2 weeks ago, we were at 20k installs!! WPVibe lets you connect your WordPress site with ChatGPT, Claude, Cursor, and other AI tools to unlock a whole new way of building & managing websites. If you've not given it a try yet, you're seriously missing out. WPVibe is a game changer!! AI + WordPress unlocks a new level of flexibility and power that no other platform can match. You can start for free at https://t.co/3QOiqxWlRq Huge shout out to the work @johnturner and team are doing in implementing user feedback and continuing to make WPVibe even better.
- Sep 9, 20266.1x their median
https://t.co/3QOiqxWlRq just passed 20k active installs 😍🚀 It's incredible to see users connecting their WordPress site with their favorite AI tools like ChatGPT, Claude, and others and unlocking a whole new way of building & managing sites. If you've not given it a try yet, you're really missing out. AI + WordPress unlocks a whole new level of flexibility and power that no other platform can match. You can start for free at https://t.co/3QOiqxWlRq Huge props to @johnturner and team on how fast we're moving.
- Oct 1, 20265.1x their median
https://t.co/3QOiqxWlRq passed 50k installs 😍 🚀🚀 I'm truly grateful for the kind words and support from our community. If you're following the journey, just 2 weeks ago, we were at 30k installs!! WPVibe lets you connect your WordPress site with ChatGPT, Claude, Cursor, and other AI tools to unlock a whole new way of building & managing websites. If you've not tried it yet, you're really missing out. WPVibe is a game changer!! AI + WordPress unlocks a NEW LEVEL of flexibility and power that no other platform can match. You can start for free at https://t.co/3QOiqxWlRq Huge shout out to the work @johnturner and team are doing in implementing user feedback and continuing to make WPVibe even better. Also once again a huge thank you to all our users who're sending us feedback and ideas so we can continue improving WPVibe to make your workflow even easier.
- Sep 3, 20264.4x their median
Yesterday I got a demo of the new https://t.co/3QOiqxWlRq feature which I believe will be the future of WordPress site management in the AI era. If you're a WordPress agency or someone who manages multiple WordPress sites, this is going to be a game changer for your workflow 😍 It's called Fleet Management - I think we probably got to work on the name. Basically it allows you to manage and update multiple WordPress sites from a single chat interface inside ChatGPT, Claude, Cursor, etc. Think of it as a free ManageWP alternative except right inside your favorite AI tool. You simply connect WPVibe and ask: "what needs updating across my sites". A list of every connected site renders in the chat: pending plugin, theme and core updates, with version numbers. Simply select the sites you want to update, confirm the plan and it runs in the background. Per site, in order: 1. Recheck what's pending right before touching it, in case something changed since the list rendered. 2. Update. 3. Verify the new version number actually landed. 4. If a site fails, that site stops. The rest keep going. For WordPress core updates, it pauses for a browser approval, because core can't be rolled back from WPVibe and we'd rather you click to be safe. No more host execution timeout limits either. The background job can handle: a search-replace across a big database, hundreds of spam comments deletion, a few hundred trashed posts, stale users. Each task the agent does, it leaves a record of exactly what was done, so you have it for your record. If you're an agency, freelancer, or someone who manages multiple WordPress sites, give it a try -- you're going to love it. This feature was built with feedback from our agency users. What it doesn't do yet: backups or uptime monitoring ... at least not yet 😉 Check out everything we added in WPVibe 1.1.6 - https://t.co/cJLTbO0Caa @johnturner is absolutely crushing it!!
- Aug 21, 20263.4x their median
🛑 Stop falling for the "build your website from scratch with AI" hype! If you try to build a custom website entirely with AI, you usually end up falling into a massive trap. Here is what happens: · You use AI to generate a site, but soon realize you can't easily edit it... so you build your own custom CMS. · You realize you need to rank on Google, so you code your own SEO tools. · You need to keep the site safe, so you try to develop your own backup and security systems (leaving dangerous security holes unless you are an expert developer!). In real, you are wasting time building a fragile version of something that already exists: WordPress. 😁 If you are a business owner, your goal should be getting clients and generating revenue. Not spending months coding website features from scratch. Here is the RIGHT way to do it: 1. Pick a proven CMS first (WordPress). 2. Use existing, powerful plugins for the heavy lifting (like All in One SEO (@aioseopack) for website traffic, @DuplicatorWP for backups, and @easywpforms for lead generation). 3. Use AI to design and build on top of that solid foundation. Don't reinvent the wheel. Build a high-converting website so you can get back to actually running your business! 👇 Follow WPBeginner if you want to see how it's done. We have upcoming videos showing you exactly how to build beautiful, high-converting WordPress websites using AI the right way!
- Aug 20, 20262.6x their median
WordPress 7.1 is officially here. 🎉 The new release landed in the late hours of August 19, 2026. And this one is all about how you collaborate, style, and manage media on your WordPress site. We tested every new feature during the beta cycle. Here is what's actually worth your time. 🧵
- Sep 4, 20262.3x their median
Your best content might be invisible to half the world. 🌍 When we translated @WPBeginner into Portuguese, German, Italian, and Japanese, our traffic grew dramatically. The best part is that you no longer need expensive translators or weeks of manual work. Universally, an AI-powered plugin can translate your entire WordPress site into 110+ languages in minutes. Here is what you will learn in our guide: 1️⃣ @UniversallyAI: AI translates like locals. Free plan for 2,000 words in 1 language, paid plans from $7.50/month. Auto-translates new posts the moment you publish. Add your project, pick your source and target languages, install the plugin, and paste your API key. Universally handles pages, posts, menus, image alt tags, and even WooCommerce product descriptions. 2️⃣ @WPML: Uses WPML AI, DeepL, Google Translate, or Microsoft Azure. Perfect if you want to review every translation before publishing. Paid plans only, starting at the Multilingual CMS tier. ✅ Why It Matters for SEO: Multilingual sites rank in every language they're published in, so a French visitor searching in French can actually find your French version. Massive traffic upside. Ready to reach a global audience and dramatically grow your traffic? Read the full step-by-step translation guide 👇 (Link is in the thread below)
- Aug 28, 20262.3x their median
What if your AI assistant could actually manage your WordPress site directly? 🤖 Not just answer questions about it, but truly do the work: draft posts, upload images, activate plugins, run admin tasks, and more. All from a plain-text conversation in Claude, ChatGPT, Cursor, or Claude Code. Sounds like the future? It's here today, thanks to a new standard called MCP (Model Context Protocol). We will show you the exact step-by-step process to connect your favorite AI tools to WordPress in under 10 minutes. Here is what you will learn: ✅ What WordPress MCP Actually Does: Draft and publish posts, upload media from any URL, manage categories and tags, flush cache, activate plugins, and even trigger actions inside plugins like All in One SEO (@aioseopack) and WPForms (@easywpforms). ✅ What You Need First: Self-hosted WordPress 6.9+, HTTPS enabled, a publicly accessible site, and a free https://t.co/7XU37FyMfa account. ✅ Install the Free WPVibe Plugin: Sets up your MCP server URL automatically with zero infrastructure required. Also unlocks WP-CLI commands and theme file editing. ✅ Connect to Claude in Under a Minute: Add the WPVibe URL once in https://t.co/i3YVtazNDY and it syncs automatically to Claude Desktop, Claude Code, and mobile apps. Also works with ChatGPT, Cursor, and Gemini. ✅ See Worked Examples: Real prompts to draft a blog post, upload featured images from a URL, and trigger AIOSEO actions to optimize your content, all from a single AI conversation. Ready to let your AI assistant actually do the work on your WordPress site? Read the full step-by-step guide 👇 (Link is in the thread below)
- Sep 23, 20262.1x their median
🚨 WordPress just shipped 7.1.2, and it patches a critical vulnerability. Update right away. This one is serious. An unauthenticated attacker could abuse page template resolution to pull in a readable local PHP file from outside your active theme, which can lead to remote code execution on vulnerable setups. The fix has been backported to every branch still eligible for security fixes, going all the way back to WordPress 4.7. If you have automatic background updates enabled, your site has likely already updated. That is the email you see in the video. Here is what you need to know: 🔴 The severity: 1 critical vulnerability, tracked as CVE-2026-87902. 🕒 The timing: It landed a few hours ago, so patch now instead of waiting for your next maintenance window. 💾 Back up first: Take a fresh backup with a tool like DuplicatorWP before you click update, so you can roll back in seconds if anything breaks. 🧩 Who is affected: Any site on an older release, which is why the fix went back as far as 4.7. 🛠️ How to update: Go to your Dashboard, click Updates, then Update Now. It takes 30 seconds. ✅ Set it and forget it: Turn on automatic updates for minor releases so the next patch lands without you lifting a finger. Have you checked your version yet?
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 9 interactions against 197K followers, an engagement rate of 0.005%. Measured over 41 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.702% of those impressions turn into an interaction. That is about 0.651% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 41 posts sampled, 78% carry an image or video, 54% are part of a thread and 34% link out. The account's strongest tracked post pulled 82 interactions, about 9.1x its own typical post.
- What is WPBeginner's engagement rate on X?
- WPBeginner (@wpbeginner) has an engagement rate of 0.005%, based on the median interactions across 41 original posts from the last 30 days against 196,889 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, WPBeginner sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @wpbeginner have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @wpbeginner post?
- Most posts go out around 05:00 UTC, and Friday is its busiest day, at roughly 2.43 posts per day across the measured window.