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Metro Forward engagement report

@wmata - 284K followers on X

Measured over 41 original posts from a 30-day window, last computed on September 6, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 284K followers
Per impression
0.436%
7.8K views on a typical post
Reach
2.74%
of its followers see a post
Typical post
34
interactions (median)
Saved
0.026%
2 bookmarks on a typical post
Posting rate
2.17/day
active 40% of days
Peak time
14:00 UTC
Friday

A typical post picks up 34 interactions against 284K followers, an engagement rate of 0.012%. Measured over 41 original posts, its engagement rate beats 28% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 0.436% of those impressions turn into an interaction. That is about 2.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 41 posts sampled, 85% carry an image or video and 51% link out. The account's strongest tracked post pulled 768 interactions, about 23x its own typical post.

Measured over 41 original posts from a 30-day window, last computed on September 6, 2026.

Compared with accounts its own size

Metro Forward's engagement rate beats 28% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, Metro Forward sits above the 10th percentile of the 66,536 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.09%
p99119.7%
Engagement rate as a share of followers, across the 66,536 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,995 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.09%
99th percentile119.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video85% of posts+111%+108% to +115%34K
Outbound link51% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 51% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 399 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 202623x their median

    Washington, D.C. has been ranked as the third best city to live car-free in the country! According to a new study by CoworkingCafe, which analyzed 114 U.S. cities, our region stands out for a strong combination of public transit, walkability, and bike-friendly infrastructure. 🚌🚇🚲

    6915771337K viewsView on X
  • Sep 4, 202620x their median

    Team Metro has been working all morning to address the aftermath of the storm – including this huge track obstruction at Franconia-Springfield, which has been partially cleared and is not impacting service. We appreciate your patience during the morning commute and will keep you updated as clean-up efforts continue.

    639353533K viewsView on X
  • Sep 4, 20269.6x their median

    Red Line major construction wraps this weekend on time and on budget! We’re concluding nine weeks of intensive work and restoring full rail service to Grosvenor-Strathmore, Medical Center, and Bethesda stations on Monday. These upgrades represent significant long-term investments in our regional infrastructure. 🚇 Bethesda station: We’ve built a new 6,000-square-foot mezzanine structure to prepare for @MarylandDOT's @PurpleLineMD. While the construction behind the scenes is still ongoing, this updated mezzanine includes new elevators and escalators, a new station manager kiosk, and upgraded faregates. 🚇 Grosvenor-Strathmore station: We’ve fully rehabilitated the platform and amenities, including new tiling, modern lighting, wind shelters, and updated digital information screens. We thank customers for their patience, as Metro moved more than 1.25 million customers with free shuttle bus service during construction. Learn more: https://t.co/YzQvHTBRHT

    289303521K viewsView on X
  • Sep 1, 20268.6x their median

    We’re proud to share that Metro’s General Manager and CEO Randy Clarke has been named one of @GOVERNING’s 2026 Public Officials of the Year! 👏 This national honor recognizes state and local leaders who deliver lasting results for the people they serve, with @wmataGM recognized for his leadership in Metro’s transformation, improving service, advancing safety, and enhancing the customer experience across the National Capital region. Read more: https://t.co/wn0QPuLj1d

    266204312K viewsView on X
  • Aug 30, 20265.4x their median

    Looking for a fun way to stay active? Lace up your walking shoes and explore the outdoors! ☀️👟 Metro can take you to these popular trails for your next walk or hike: 📍 Mount Vernon Trail next to Arlington Cemetery station 📍 Beach Drive Walking Path next to Van Ness-UDC station 📍 Anacostia Riverwalk Trail next to Anacostia station

    17182117K viewsView on X
  • Aug 30, 20265.2x their median

    Have you noticed that your drive gets longer in September? 🚗   This is called the "September Shock." It happens every year when summer vacations finish, schools start again, and many people go back to work at the same time.   A drive that takes 60 minutes in August can take up to 90 minutes in September. 🤯 The best way to avoid traffic this upcoming month? Take Metro! 🚇

    151148517K viewsView on X
  • Aug 29, 20265.2x their median

    Starting Monday, you’ll see buses hitting the streets with brand new technology! 🚌 We are replacing exterior mirrors on our new buses with cameras and digital interior mirrors – providing operators with a brighter, clearer view of vehicles and other road users traveling behind and alongside the bus. We’ve also added additional collision avoidance sensors and warning systems to help operators better identify and avoid pedestrians, cyclists, vehicles, and more. These innovative tools help us modernize our bus fleet and improve safety for all.

    138279215K viewsView on X
  • Aug 31, 20264.0x their median

    Big news for students! 🎓🎉 Metro’s U-Pass program is expanding to include @CatholicUniv and @Georgetown University’s Capitol Campus. Starting this fall, eligible students can ride Metro Bus and Metro Rail as often as they need for one fixed price, providing an affordable transportation option to help them get to classes, internships, work, social outings, and more throughout the region.   Learn more: https://t.co/nt0rUFeM4K

    12171726K viewsView on X
  • Sep 4, 20263.6x their median

    We had a blast surprising Red Line customers with cookies, mini bagels, and coupons during rush hour yesterday afternoon and this morning outside of Friendship Heights station. Big thanks to our partners at @Maggianos and @BethesdaBagels for helping us share our gratitude! We appreciate our customers, local businesses, and others who stuck it out with us through this summer's major construction project. Our team has also been onsite sharing everything you need to know for normal service this Monday. We look forward to welcoming you back!

    11433211K viewsView on X
  • Sep 5, 20262.6x their median

    The DC State Fair returns tomorrow! From 11 a.m. to 6 p.m., enjoy contests, local vendors, food trucks, crafts, and family-friendly fun at Anthem Row (800 K St NW). Getting there is easy on Metro! Closest stations: 🚇 Gallery Place-Chinatown 🔴🟡🟢 🚇 Metro Center 🔵🟠⚪ Learn more: https://t.co/Dh9iWNM5lh

    7313108.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 34 interactions against 284K followers, an engagement rate of 0.012%. Measured over 41 original posts, its engagement rate beats 28% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 0.436% of those impressions turn into an interaction. That is about 2.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 41 posts sampled, 85% carry an image or video and 51% link out. The account's strongest tracked post pulled 768 interactions, about 23x its own typical post.

What is Metro Forward's engagement rate on X?
Metro Forward (@wmata) has an engagement rate of 0.012%, based on the median interactions across 41 original posts from the last 30 days against 284,416 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, Metro Forward sits above the 10th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @wmata have real engagement?
Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @wmata post?
Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 2.17 posts per day across the measured window.

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