Whitney Museum engagement report
@whitneymuseum - 963K followers on X
Measured over 5 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 47 interactions against 963K followers, an engagement rate of 0.005%. Posts are seen about 6.2K times each, and 0.762% of those impressions turn into an interaction. That is about 0.641% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 282 interactions, about 6.0x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on October 13, 2026.
Where this sits in the catalog
At 0.005%, Whitney Museum sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 368 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 8, 20266.0x their median
#WhitneyBiennial 2026 is officially open! Join us all day today for Free Second Sundays to see the exhibition for free. Go behind the scenes with curators Marcela Guerrero and Drew Sawyer as they detail the thought process behind this year's Biennial. Experience our signature exhibition now through August 23.
- Oct 4, 20265.4x their median
Think you know Roy Lichtenstein? We'll see about that. Roy Lichtenstein: Like New opens to Members on October 8 and the public on October 11. — Artworks: © Estate of Roy Lichtenstein/DACS 2026 https://t.co/Iks8KMwJqj
- Jul 4, 20264.8x their median
Happy Fourth of July! This Roy Lichtenstein print from the collection feels particularly apt as we gear up for our major Lichtenstein exhibition opening this fall. Stay tuned! — Roy Lichtenstein, Forms in Space, 1985. The Roy Lichtenstein Study Collection, gift of the Roy Lichtenstein Foundation 2019.175 © Estate of Roy Lichtenstein, all rights reserved
- May 26, 20264.6x their median
Knicks in 4!!! https://t.co/wvXjLjUvwc
- Jul 31, 20264.4x their median
Odyssey this Odyssey that Maybe you odyssey some art
- Apr 6, 20262.9x their median
NASA has Artemis II, Georgia O'Keeffe has a ladder to the moon 🪜🌙 — Georgia O'Keeffe, Ladder to the Moon, 1958 https://t.co/ov3i3nGYMH https://t.co/IGP5fU92Qy
- Aug 22, 20262.3x their median
👁️ The Lost World: The Art of Minnie Evans is officially open on our eighth floor ✨ Inspired by vivid dreams and visions, Minnie Evans made her first drawing in 1935 after the death of her beloved grandmother. During the subsequent decades, the artist created hundreds of radiant pencil and crayon drawings, oil paintings, and collages that combined imagery from her Afro-Caribbean heritage, mythology, religion, popular culture, decorative arts, and the natural environment of her native Wilmington, North Carolina. Organized by the @HighMuseumofArt, the retrospective is on view through January 10, 2027. — Minnie Evans, Untitled (Statuary, Stars, and Flora), 1965 Oil, gouache, and pencil on paper 12 × 9 in.(30.48 × 22.86 cm). Collection of Wendy Williams, New York. © The Estate of Minnie Evans. Photo: Christopher Burke Minnie Evans, Untitled (Paisley Design), ca. 1950s, graphite, ink, and crayon on paper, 8 3/4 x 11 3/4 in. (22.2 x 29.84 cm). High Museum of Art, Atlanta, bequest of Chuck and Harvie Abney. © The Estate of Minnie Evans Minnie Evans, Untitled (detail), 1946. Mixed media on paper, 11 1/2 × 9 in. (29.2 × 22.9 cm). The Keen Collection, ME 2 2D. © The Estate of Minnie Evans. Photo: Karen Mauch
- Oct 1, 2026
See the world through Roy Lichtenstein's eyes. Experience the first major exhibition in more than 30 years dedicated to the American artist who shaped Pop art. Roy Lichtenstein: Like New opens to Members on October 8 and the public on October 11. — Artworks: © Estate of Roy Lichtenstein/DACS 2026
- Jan 13, 2026
2026 Whitney Biennial tickets are officially on sale! Our signature exhibition returns this March. This year’s Biennial features the work of 56 artists, duos, and collectives that reflects the current moment and examines various forms of relationality, including interspecies kinships, familial relations, geopolitical entanglements, technological affinities, shared mythologies, and infrastructural supports. The 82nd edition of the Whitney Biennial opens to Members on March 4 and the public on March 8. Explore more and book your tickets now: https://t.co/WPjVIJIjYp
- Jul 2, 2026
these guys are passionate about free arts programming! https://t.co/T0zaNrfGwl
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 47 interactions against 963K followers, an engagement rate of 0.005%. Posts are seen about 6.2K times each, and 0.762% of those impressions turn into an interaction. That is about 0.641% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 282 interactions, about 6.0x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Whitney Museum's engagement rate on X?
- Whitney Museum (@whitneymuseum) has an engagement rate of 0.005%, based on the median interactions across 5 original posts from the last 30 days against 963,145 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Whitney Museum sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @whitneymuseum have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @whitneymuseum post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.17 posts per day across the measured window.