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Watsons Malaysia engagement report

@watsonsmy - 346K followers on X

Measured over 5 original posts from a 30-day window, last computed on September 3, 2026.

Engagement

Per follower
0.001%
of 346K followers
Per impression
0.143%
2.8K views on a typical post
Reach
0.81%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.17/day
active 10% of days
Peak time
02:00 UTC
Thursday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 4 interactions against 346K followers, an engagement rate of 0.001%. Posts are seen about 2.8K times each, and 0.143% of those impressions turn into an interaction. That is about 0.811% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 60% link out. The account's strongest tracked post pulled 34 interactions, about 8.5x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on September 3, 2026. Recurring tag: #watsonsmalaysia.

Where this sits in the catalog

At 0.001%, Watsons Malaysia sits below the 10th percentile of the 65,980 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99120.0%
Engagement rate as a share of followers, across the 65,980 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,142 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile120.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link60% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 297 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Mar 10, 20268.5x their median

    Dia bagi one take je πŸ‘πŸ‘πŸ‘ https://t.co/LXfn3CjdZZ

    312104.6K viewsView on X
  • Mar 5, 20266.5x their median

    Mempersembahkan filem Raya 2026! #WatsonsPentasRayaGlam menampilkan selebriti popular @Ayda_Jebat , Che Puan @sarimahi , Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, dan Sharifah Rose! Apa jadi bila warna baju Raya lari tema Masih boleh GLAM masuk FYP ke? https://t.co/KjIJtbnRbq

    1960117K viewsView on X
  • May 11, 20263.3x their median

    FREE!! SIAPA NAAAKK??? Follow @watsonsmy lepastu bagitahu kenapa suka Jennie. https://t.co/we3BPb3sAZ

    80412.7K viewsView on X
  • Jun 17, 20261.8x their median

    Selamat Menyambut Awal Muharram daripada kami di #WatsonsMalaysia!πŸŒ™βœ¨ Semoga tahun ini membuka lembaran baharu yang penuh keberkatan, ketenangan, dan semangat untuk kita semua! πŸ’š #AwalMuharram #1Muharram1448H https://t.co/yl5ay3b2e1

    42101.9K viewsView on X
  • Mar 14, 20261.8x their median

    GOOD NEWS!!! Start harini bila korang shopping RM50* ke atas nanti ni tau! Tak kisah korang walk-in atau online, boleh je dapat okayyy. πŸ‘‰πŸΌ https://t.co/RRBF1TFDX5 https://t.co/j2z5LQ80qM

    511017K viewsView on X
  • Aug 24, 20261.5x their median

    Kami di #WatsonsMalaysia ingin mengucapkan Salam Maulidur Rasul 1448H/2026M kepada semua umat Islam di seluruh Malaysia! πŸŒ™ Sempena Maulidur Rasul ini, marilah kita bersama-sama memperbanyakkan selawat serta meneladani akhlak mulia Rasulullah SAW dalam kehidupan seharian. https://t.co/Wd4AaDwsl8

    41105.4K viewsView on X
  • Apr 3, 20261.5x their median

    πŠπ€π– πŠπ€π– 𝐃𝐄𝐀𝐋𝐒 is back with assortments of deals & discounts at #WatsonsMalaysia STORES & ONLINE from 𝟐-πŸ” 𝐀𝐩𝐫 πŸπŸŽπŸπŸ”! πŸ›’ *T&Cs apply. While stocks last. Promotion valid from 2-6 April 2026. https://t.co/hsOQzyEbXJ

    32101.8K viewsView on X
  • Aug 27, 2026

    Stand a chance to win the Grand Prize: 1 x LBS Skyria @ Puchong with #WatsonsMalaysia! 🩷 Here’s how to join: πŸ›οΈ Be a Watsons Club Member πŸ’³ Spend a minimum of RM50 in-store or online with any Visa card πŸ“ Submit your entry πŸ‘‰πŸ» https://t.co/1kYypiuwEP T&C Apply* https://t.co/tBtp8UzVJR

    31102.8K viewsView on X
  • Apr 30, 2026

    Man to man: Tips nak jadi green flag 🟩

    21202.1K viewsView on X
  • Aug 27, 2026

    ✨ YOUR DREAM HOME COULD BE YOURS! ✨ Stand a chance to win 1x LBS Skyria @ Puchong with #WatsonsMalaysia! 🩷 Here’s how to join: πŸ›οΈ Be a Watsons Club Member πŸ’³ Spend a minimum of RM50 in-store or online with any Visa card πŸ“ Submit your entry πŸ‘‰πŸ» https://t.co/1kYypiuwEP https://t.co/QY0gZVj6qK

    11202.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#watsonsmalaysia

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 346K followers, an engagement rate of 0.001%. Posts are seen about 2.8K times each, and 0.143% of those impressions turn into an interaction. That is about 0.811% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 60% link out. The account's strongest tracked post pulled 34 interactions, about 8.5x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Watsons Malaysia's engagement rate on X?
Watsons Malaysia (@watsonsmy) has an engagement rate of 0.001%, based on the median interactions across 5 original posts from the last 30 days against 345,869 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Watsons Malaysia sits below the 10th percentile of the 65,980 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @watsonsmy have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @watsonsmy post?
Most posts go out around 02:00 UTC, and Thursday is its busiest day, at roughly 0.17 posts per day across the measured window.

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