Watsons Malaysia engagement report
@watsonsmy - 346K followers on X
Measured over 5 original posts from a 30-day window, last computed on September 3, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 4 interactions against 346K followers, an engagement rate of 0.001%. Posts are seen about 2.8K times each, and 0.143% of those impressions turn into an interaction. That is about 0.811% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 60% link out. The account's strongest tracked post pulled 34 interactions, about 8.5x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on September 3, 2026. Recurring tag: #watsonsmalaysia.
Where this sits in the catalog
At 0.001%, Watsons Malaysia sits below the 10th percentile of the 65,980 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 120.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 60% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 297 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 10, 20268.5x their median
Dia bagi one take je πππ https://t.co/LXfn3CjdZZ
- Mar 5, 20266.5x their median
Mempersembahkan filem Raya 2026! #WatsonsPentasRayaGlam menampilkan selebriti popular @Ayda_Jebat , Che Puan @sarimahi , Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, dan Sharifah Rose! Apa jadi bila warna baju Raya lari tema Masih boleh GLAM masuk FYP ke? https://t.co/KjIJtbnRbq
- May 11, 20263.3x their median
FREE!! SIAPA NAAAKK??? Follow @watsonsmy lepastu bagitahu kenapa suka Jennie. https://t.co/we3BPb3sAZ
- Jun 17, 20261.8x their median
Selamat Menyambut Awal Muharram daripada kami di #WatsonsMalaysia!πβ¨ Semoga tahun ini membuka lembaran baharu yang penuh keberkatan, ketenangan, dan semangat untuk kita semua! π #AwalMuharram #1Muharram1448H https://t.co/yl5ay3b2e1
- Mar 14, 20261.8x their median
GOOD NEWS!!! Start harini bila korang shopping RM50* ke atas nanti ni tau! Tak kisah korang walk-in atau online, boleh je dapat okayyy. ππΌ https://t.co/RRBF1TFDX5 https://t.co/j2z5LQ80qM
- Aug 24, 20261.5x their median
Kami di #WatsonsMalaysia ingin mengucapkan Salam Maulidur Rasul 1448H/2026M kepada semua umat Islam di seluruh Malaysia! π Sempena Maulidur Rasul ini, marilah kita bersama-sama memperbanyakkan selawat serta meneladani akhlak mulia Rasulullah SAW dalam kehidupan seharian. https://t.co/Wd4AaDwsl8
- Apr 3, 20261.5x their median
πππ πππ πππππ is back with assortments of deals & discounts at #WatsonsMalaysia STORES & ONLINE from π-π ππ©π« ππππ! π *T&Cs apply. While stocks last. Promotion valid from 2-6 April 2026. https://t.co/hsOQzyEbXJ
- Aug 27, 2026
Stand a chance to win the Grand Prize: 1 x LBS Skyria @ Puchong with #WatsonsMalaysia! π©· Hereβs how to join: ποΈ Be a Watsons Club Member π³ Spend a minimum of RM50 in-store or online with any Visa card π Submit your entry ππ» https://t.co/1kYypiuwEP T&C Apply* https://t.co/tBtp8UzVJR
- Apr 30, 2026
Man to man: Tips nak jadi green flag π©
- Aug 27, 2026
β¨ YOUR DREAM HOME COULD BE YOURS! β¨ Stand a chance to win 1x LBS Skyria @ Puchong with #WatsonsMalaysia! π©· Hereβs how to join: ποΈ Be a Watsons Club Member π³ Spend a minimum of RM50 in-store or online with any Visa card π Submit your entry ππ» https://t.co/1kYypiuwEP https://t.co/QY0gZVj6qK
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 346K followers, an engagement rate of 0.001%. Posts are seen about 2.8K times each, and 0.143% of those impressions turn into an interaction. That is about 0.811% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 60% link out. The account's strongest tracked post pulled 34 interactions, about 8.5x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Watsons Malaysia's engagement rate on X?
- Watsons Malaysia (@watsonsmy) has an engagement rate of 0.001%, based on the median interactions across 5 original posts from the last 30 days against 345,869 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Watsons Malaysia sits below the 10th percentile of the 65,980 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @watsonsmy have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @watsonsmy post?
- Most posts go out around 02:00 UTC, and Thursday is its busiest day, at roughly 0.17 posts per day across the measured window.