Back to @warnermusic's profile

Warner Music Group engagement report

@warnermusic - 591K followers on X

Measured over 2 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.009%
of 591K followers
Per impression
0.678%
7.8K views on a typical post
Reach
1.32%
of its followers see a post
Typical post
53
interactions (median)
Saved
0.032%
2 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
16:00 UTC
Thursday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 53 interactions against 591K followers, an engagement rate of 0.009%. Posts are seen about 7.8K times each, and 0.678% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 3.9K interactions, about 73x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 26, 2026.

Where this sits in the catalog

At 0.009%, Warner Music Group sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 15, 202673x their median

    Confessions On A Dance Floor: Part II — July 3 2026 Pre-order the album + the ultimate curation of expansive vinyl, CDs and cassette offerings at https://t.co/rfeR1Ej6Tw 🪩💗 https://t.co/JussLNSlhr

    3.3K48135639K viewsView on X
  • Feb 2, 202644x their median

    now that’s how you kick off music’s biggest night 💗 ROSÉ (@numberoneHQ) & @BrunoMars rock the #GRAMMYs stage with “APT.” 🤘 https://t.co/reP9onlGl6

    1.7K59839216K viewsView on X
  • Apr 27, 202643x their median

    April 30th @ 3pm PST ❤️ https://t.co/2s0okoA7MY

    2.0K26921519K viewsView on X
  • Feb 19, 202642x their median

    the biggest song in the world 🩷 #ROSÉ (@numberoneHQ) & @BrunoMars "APT." takes the No. 1 spot on @IFPI_org's Global Single Chart of 2025, becoming the biggest-selling global single of the year. 👏 https://t.co/oH8eIQuvKY

    1.6K57911223K viewsView on X
  • Apr 30, 202629x their median

    .@Madonna & @SabrinaAnnLynn have something to say 💗 "Bring Your Love," the first single off 'CONFESSIONS II,' is now all yours. 🔗 https://t.co/6XJM9flQdW https://t.co/jJwljluOlt

    1.3K25031513K viewsView on X
  • Jul 3, 202625x their median

    EVERYBODY GET UP AND DANCE 🩷 @Madonna x ‘CONFESSIONS II’ — out now 🪩 🔗 https://t.co/ID3XzkSpBe https://t.co/ip0yBCTWVW

    1.1K20126821K viewsView on X
  • Feb 4, 202614x their median

    𝐻𝒜𝒟𝐸𝒮 — the fourth studio album from @MelanieLBBH. Out March 27, pre-order today. The new single “POSSESSION” available now. 🔗 https://t.co/OwIqaxWX8i https://t.co/TIWoV2DqKQ

    6181331128.9K viewsView on X
  • Jul 12, 202610x their median

    Madonna Achieves 10th No. 1 Album on Billboard 200 With ‘CONFESSIONS II’ https://t.co/LzYLpePcU8

    4397817846K viewsView on X
  • Feb 27, 20266.6x their median

    me rn: 🔗 https://t.co/17nbgTGXRz https://t.co/2EZf1jnDCx

    26572936.6K viewsView on X
  • Mar 9, 20263.8x their median

    Bruno — No. 1 album on the @billboard 200 — Mars 👏 'The Romantic' becomes @BrunoMars second chart-topper and first album to debut at the No. 1 spot 🌹 https://t.co/oUgWCDs2aN

    16432713.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 53 interactions against 591K followers, an engagement rate of 0.009%. Posts are seen about 7.8K times each, and 0.678% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 3.9K interactions, about 73x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Warner Music Group's engagement rate on X?
Warner Music Group (@warnermusic) has an engagement rate of 0.009%, based on the median interactions across 2 original posts from the last 30 days against 590,675 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Warner Music Group sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @warnermusic have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @warnermusic post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.

Keep going