Ursula von der Leyen engagement report
@vonderleyen - 1.7M followers on X
Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 4.3K interactions against 1.7M followers, an engagement rate of 0.25%. Measured over 11 original posts, its engagement rate beats 94% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 156K times each, and 2.75% of those impressions turn into an interaction. That is about 9.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 36% carry an image or video, 18% are part of a thread and 27% link out. The account's strongest tracked post pulled 15K interactions, about 3.4x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Ursula von der Leyen's engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 84% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.25%, Ursula von der Leyen sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 13, 20263.4x their median
🇪🇺 🇬🇧 Signed! The agreement that paves the way for the UK to join our €90 billion Ukraine Support Loan. This will give Ukraine access to a wider range of defence suppliers. So they can get what they need on the battlefield. Together, we are supporting Ukraine's brave resistance. https://t.co/8pPcjmPgAk
- Jul 15, 20263.0x their median
Just arrived in Kyiv for my 11th visit to Ukraine in wartime. It’s a special moment. Ukraine has built a strong military momentum. The tide is turning. I will announce new initiatives to integrate our defence industries. So we can produce more, and faster. We will also discuss accession and preparations for this winter.
- Jul 14, 20262.9x their median
Whoever wins tonight, a strong European team will be in the final! https://t.co/MTwjUPzouM
- Jul 30, 20262.8x their median
AI is the most important technology of our time. Europe wants to become the first AI Continent. For advanced healthcare, for the transport sector and so much more. European AI Gigafactories will provide the necessary computing power to make this possible. Together with our Member States, we are funding their construction with up to €10 billion, which are set to unlock at least €20 billion in private investements across the EU. Together, we are building our technological sovereignty. https://t.co/Vxko4TRXVL
- Aug 24, 20262.2x their median
On Ukraine’s Independence Day, we show our unfaltering support. Today, we approved €6.1 billion for the air and missile defence systems, missiles, ammunition and radars that Ukraine urgently needs. Europe stands with you today, tomorrow, and for as long as it takes. З Днем Незалежності! https://t.co/HvOHsJ3ocZ
- Aug 21, 20262.2x their median
As we prepare to celebrate Ukraine’s Independence Day, we raise the Ukrainian flag in Brussels. So it can fly proudly at the heart of our Union, where it belongs. Ukraine will reclaim its security. Its freedom. And it will take its rightful place in our Union. https://t.co/KOeCfASL4l
- Aug 19, 20262.0x their median
.@eucopresident and I stand firmly with the @IntlCrimCourt, President Tomoko Akane and the officials who uphold its mission. The ICC helps deliver justice to the victims of some of the world’s most horrific crimes. To carry out this essential work, its judges and officials must be able to act independently and without external pressure.
- Jul 13, 20261.9x their median
Heartwarming to see the success of our 2nd Palestine Donor Group meeting today, with 65 participating countries and institutions. We have raised almost €900 million for early recovery in Gaza. The Team Gaza initiative is supported by 🇪🇺🇪🇸 🇩🇰 🇬🇧 🇩🇪 🇳🇴 🇫🇮 🇮🇹 🇳🇱 🇫🇷 🇯🇵 🇨🇭 🇸🇪 🇧🇪 @WorldBankGroup.
- Jul 20, 20261.6x their median
A very good first discussion with @andyburnham. We are both committed to bringing the EU and the UK closer and closer. Together, we will work towards a successful Summit that delivers for our businesses, our young people and our shared security. And we will continue our excellent cooperation in support of Ukraine. Europe is stronger when the EU and the UK work side by side.
- Jul 15, 2026
Honoured to receive the Order of Europe. Ukraine's spirit is unique. And best described by the word 'Nezlamnist'. Unbreakable & indestructible. Stoic & unshakeable. It's the founding spirit of Europe. Because Ukraine is Europe. https://t.co/6XKzkPFqiH
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4.3K interactions against 1.7M followers, an engagement rate of 0.25%. Measured over 11 original posts, its engagement rate beats 94% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 156K times each, and 2.75% of those impressions turn into an interaction. That is about 9.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 36% carry an image or video, 18% are part of a thread and 27% link out. The account's strongest tracked post pulled 15K interactions, about 3.4x its own typical post.
- What is Ursula von der Leyen's engagement rate on X?
- Ursula von der Leyen (@vonderleyen) has an engagement rate of 0.25%, based on the median interactions across 11 original posts from the last 30 days against 1,719,232 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.25%, Ursula von der Leyen sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @vonderleyen have real engagement?
- Its engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @vonderleyen post?
- Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 0.47 posts per day across the measured window.