Ursula von der Leyen engagement report
@vonderleyen - 1.7M followers on X
Measured over 48 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 2.0K interactions against 1.7M followers, an engagement rate of 0.118%. Measured over 48 original posts, its engagement rate beats 73% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 73K times each, and 2.80% of those impressions turn into an interaction. That is about 4.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 48% carry an image or video, 8% are part of a thread and 31% link out. The account's strongest tracked post pulled 46K interactions, about 23x its own typical post.
Measured over 48 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
Ursula von der Leyen's engagement rate beats 73% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.118%, Ursula von der Leyen sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 48% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 31% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 48% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 31% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 340 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 16, 202623x their median
Dear @MarkJCarney we want to bring the relationship with Canada to the highest level possible. I would like to work with you on opening the door for Canada to being the first associate member of the EU. And create a common prosperity and economic security space. https://t.co/GqIjGBz6aY
- Sep 11, 20267.9x their median
Today, we have approved €6.1 billion to help Ukraine procure air defence systems, missiles, drones and electronic warfare systems. With this approval, Ukraine can purchase the Patriot equipment it needs to protect its skies from Russia's attacks. Together with our Member States and NATO, we will continue to deliver for Ukraine. So that Ukraine prevails. So that it wins the just and lasting peace it deserves. https://t.co/grE8EZHMRh
- Jul 13, 20267.5x their median
🇪🇺 🇬🇧 Signed! The agreement that paves the way for the UK to join our €90 billion Ukraine Support Loan. This will give Ukraine access to a wider range of defence suppliers. So they can get what they need on the battlefield. Together, we are supporting Ukraine's brave resistance. https://t.co/8pPcjmPgAk
- Oct 7, 20267.0x their median
20 years ago, Anna Politkovskaya was murdered for speaking truth to power in Putin’s Russia. She exposed the brutality of war. She gave a voice to its victims. And she refused to be intimidated into silence. This cost her life. But her memory is carried by so many to this day. Press freedom in Russia has now only been crushed further. But Anna’s voice continues to travel far beyond Russia’s borders. She remains a symbol of courage, of fearless journalism and of the power of truth in the face of oppression. Today, we honour Anna’s legacy. And we think of all those who continue the work she gave her life for.
- Oct 11, 20266.5x their median
Good call with @ZelenskyyUa today. Fully supported the call of President Zelenskyy for a ceasefire that would protect global food supplies and energy infrastructure in Ukraine and Russia The war has entered a new, grimmer phase. Russia is stalling on the battlefield and striking civilians far behind the front lines. I conveyed our solidarity with the Ukrainian people. And my full support for President Zelenskyy as he leads the fight for his people’s freedom. Ukraine will be front and centre at this week’s European Council. We will discuss its funding needs for the year ahead and how to mobilise fresh global support. This week, the EU will also provide further funding for drones and missiles. To strengthen Ukraine’s defences and protect its skies. We are also due to open two further clusters of chapters in the negotiations. The momentum is real.
- Sep 2, 20266.4x their median
We meet today to discuss Russia’s attack in Leipzig. This was an attack using military-grade material, carried out by Russian operatives on EU soil. We won't tolerate it. Europe & @NATO won't just maintain our pressure on Russia. We will increase it ↓ https://t.co/r3MyyAqFjg
- Jul 15, 20266.6x their median
Just arrived in Kyiv for my 11th visit to Ukraine in wartime. It’s a special moment. Ukraine has built a strong military momentum. The tide is turning. I will announce new initiatives to integrate our defence industries. So we can produce more, and faster. We will also discuss accession and preparations for this winter.
- Jul 14, 20266.3x their median
Whoever wins tonight, a strong European team will be in the final! https://t.co/MTwjUPzouM
- Jul 30, 20265.9x their median
AI is the most important technology of our time. Europe wants to become the first AI Continent. For advanced healthcare, for the transport sector and so much more. European AI Gigafactories will provide the necessary computing power to make this possible. Together with our Member States, we are funding their construction with up to €10 billion, which are set to unlock at least €20 billion in private investements across the EU. Together, we are building our technological sovereignty. https://t.co/Vxko4TRXVL
- Sep 22, 20265.2x their median
Dear Volodymyr @ZelenskyyUa, Europe is working harder than ever to strengthen Ukraine’s defence. Our new 🇪🇺🇺🇦 anti-ballistic programme can help rapidly scale up production. More defence support is coming. And as reforms in the Rada progress, more budget support too. We have €37 billion still available in this calendar year. In New York, my message to every leader is clear: we must all step up support for Ukraine’s defence.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2.0K interactions against 1.7M followers, an engagement rate of 0.118%. Measured over 48 original posts, its engagement rate beats 73% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 73K times each, and 2.80% of those impressions turn into an interaction. That is about 4.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 48% carry an image or video, 8% are part of a thread and 31% link out. The account's strongest tracked post pulled 46K interactions, about 23x its own typical post.
- What is Ursula von der Leyen's engagement rate on X?
- Ursula von der Leyen (@vonderleyen) has an engagement rate of 0.118%, based on the median interactions across 48 original posts from the last 30 days against 1,726,510 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.118%, Ursula von der Leyen sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @vonderleyen have real engagement?
- Its engagement rate beats 73% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @vonderleyen post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 2.07 posts per day across the measured window.