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Vogue Italia engagement report

@vogue_italia - 1.0M followers on X

Measured over 102 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 1.0M followers
Per impression
0.233%
2.1K views on a typical post
Reach
0.21%
of its followers see a post
Typical post
5
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
3.4/day
active 33% of days
Peak time
05:00 UTC
Monday

A typical post picks up 5 interactions against 1.0M followers, an engagement rate of 0.001%. Measured over 102 original posts, its engagement rate beats 7% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.233% of those impressions turn into an interaction. That is about 0.214% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 102 posts sampled, 100% link out. The account's strongest tracked post pulled 131 interactions, about 26x its own typical post.

Measured over 102 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Vogue Italia's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Vogue Italia sits below the 10th percentile of the 36,852 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 202626x their median

    A due mesi del matrimonio siciliano con l’attore Callum Turner, la popstar racconta qui la sua relazione speciale con l'Italia, la sua passione per la lettura e l’importanza del manifesting (che, con lei, ha funzionato benissimo). Mentre i fan sognano di vederla nei panni di Wonder Woman… https://t.co/p8pkxbkHbN

    10324135.5K viewsView on X
  • Aug 27, 20269.6x their median

    Si dedicava all’arte per «correggere la disabilità che ho avuto inizio durante la mia infanzia». Così l’artista giapponese provava a tenere a bada le allucinazioni dipingendo ciò che vedeva tra pois e luci. «Era troppo bella, troppo pazza, troppo potente perché il mondo dell’arte potesse gestirla» https://t.co/pke10r86Mw

    425102.9K viewsView on X
  • Aug 24, 20269.4x their median

    Popstar acclamata, lavora con i più prestigiosi brand di moda, è una lettrice, viaggiatrice, attivista che ha fatto delle sue passioni una piattaforma culturale. E, inoltre, sa sempre come divertirsi: una riflessione su come e perché Dua Lipa è diventata la It-girl definitiva dei nostri tempi https://t.co/4hvLiMCQWu

    415102.8K viewsView on X
  • Aug 24, 20266.2x their median

    Questo numero è dedicato alla propria voce: il tocco personale diventa infatti un antidoto in un tempo in cui tutto è sempre più veloce e replicabile https://t.co/snw98y4Fla

    246102.0K viewsView on X
  • Aug 26, 20265.4x their median

    Cosa resterà di Dolly Parton, l'icona della musica e della cultura pop che ha trasformato la propria vita in leggenda, dalla fame in Tennessee alla fama, la fede, e le parrucche con cui per anni si è esibita come cantante country https://t.co/wBAfORzHBS

    233102.6K viewsView on X
  • Aug 24, 20265.0x their median

    Tra le top model degli anni Novanta, era “The Blonde with Class”. Ma fu anche una delle prime a parlare degli abusi nel mondo della moda. Poi, per vent’anni, la modella olandese è scomparsa dalla scena pubblica, fino a oggi https://t.co/PRm29vbafR

    204103.3K viewsView on X
  • Aug 28, 20264.6x their median

    Guida ai colori invernali che indosseremo sicuramente per essere stilose: 7 tonalità per accendere il nero e le sfumature più neutre https://t.co/2ZcgC3bWEY

    166103.8K viewsView on X
  • Aug 27, 20263.8x their median

    La popstar, che di recente ha attraversato l'Italia dopo le nozze con Callum Turner, ha raccontato a Vogue Italia i suoi luoghi del cuore nella penisola https://t.co/Pyg6XKdlMV

    154005.4K viewsView on X
  • Aug 22, 20263.4x their median

    31 outfit per 31 anni. Il suo stile l'ha trasformata in una trend-setter: dalle tute scintillanti sul palco al nero come eleganza assoluta sul red carpet, passando per lo street style. Ecco alcuni dei suoi look più belli https://t.co/2ZYOsr7etl

    152003.6K viewsView on X
  • Aug 22, 20263.4x their median

    Parliamo del cow hugging o abbracciare le mucche, una attività che prevede trascorrere un lasso di tempo a stretto contatto con un bovino, una terapia che secondo vari studi migliora l’umore e fa bene alla salute mentale (e piace anche alle mucche). https://t.co/Moa7tsm29o

    115103.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 5 interactions against 1.0M followers, an engagement rate of 0.001%. Measured over 102 original posts, its engagement rate beats 7% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.233% of those impressions turn into an interaction. That is about 0.214% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 102 posts sampled, 100% link out. The account's strongest tracked post pulled 131 interactions, about 26x its own typical post.

What is Vogue Italia's engagement rate on X?
Vogue Italia (@vogue_italia) has an engagement rate of 0.001%, based on the median interactions across 102 original posts from the last 30 days against 1,002,650 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Vogue Italia sits below the 10th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @vogue_italia have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @vogue_italia post?
Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 3.4 posts per day across the measured window.

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