Visit Maldives engagement report
@visitmaldives - 109K followers on X
Measured over 39 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
A typical post picks up 10 interactions against 109K followers, an engagement rate of 0.009%. Measured over 39 original posts, its engagement rate beats 17% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.713% of those impressions turn into an interaction. That is about 1.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 39 posts sampled, 62% carry an image or video and 44% link out. The account's strongest tracked post pulled 80 interactions, about 8.0x its own typical post. Recurring topics include #visitmaldives, #sunnysideoflife, #luxurytravel.
Measured over 39 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #visitmaldives, #sunnysideoflife, #luxurytravel.
Compared with accounts its own size
Visit Maldives's engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Visit Maldives sits above the 10th percentile of the 202,259 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 62% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 44% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 62% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 44% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 178 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 3, 20268.0x their median
Tourism is at the heart of the Maldivian story. 🇲🇻🌊 Today, we celebrate the places, people and experiences that make the Maldives the world’s leading destination. Happy National Tourism Day 2026! #VisitMaldives #SunnySideOfLife #NationalTourismDay https://t.co/r6LEIbBHEt
- Oct 9, 20263.9x their median
Step into tranquility and let every stress melt away at the Emerald Spa 🧘♀️✨ 📹: @emeraldmaldivesresortspa #VisitMaldives #SunnySideOfLife #WellnessTravel #SpaDay https://t.co/5ARWB61JBn
- Oct 7, 20263.1x their median
Enjoy slow days with tub views, sunsets and endless turquoise horizons 🌅 📹: @outriggermaafushivaru #VisitMaldives #SunnySideOfLife #LuxuryTravel https://t.co/9wCvs9OLwx
- Oct 8, 20262.9x their median
For the first time, the Maldives is nominated for World’s Leading Sustainable Destination 2026 at the World Sustainable Travel & Hospitality Awards. Vote for the Maldives: https://t.co/VDJcHA6JAe Voting closes 21 October 2026. #VisitMaldives #SustainableTourism https://t.co/kZFTK56p3k
- Oct 3, 20262.2x their median
From diving with nurse sharks and sea turtles to soaring over heart shaped islands, Maldives is travel paradise above and below the surface 🦈🐢🪸 📹: @machchafushiresortmaldives #VisitMaldives #SunnySideOfLife #OceanLife #MarineLife #TravelGoals https://t.co/ams7l9IByL
- Oct 1, 20262.1x their median
Step beneath the surface into a world of vibrant coral gardens and marine life 🪸 📹: @scuba_inn #VisitMaldives #SunnySideOfLife #MarineLife #CoralReef https://t.co/oyuhXYoEp6
- Oct 5, 20262.0x their median
Barefoot luxury in your own beach sanctuary 🏝️ 📹: @hideawaybeachmaldives #VisitMaldives #SunnySideOfLife #LuxuryTravel #BeachVilla https://t.co/WIrCi0aolh
- Oct 4, 20262.0x their median
Turquoise views & palm tree shadows 🚣♀️✨ 📷: @thehalcyonprivateislesmaldives #VisitMaldives #SunnySideOfLife #VacationVibes https://t.co/CHOWfdJbG8
- Sep 29, 20261.9x their median
The Nautilus Maldives makes its MICHELIN Key debut with two Keys https://t.co/eH2FbpE2jr
- Sep 24, 20261.9x their median
A private cabana moment with your own private views in paradise ☀️🏝️ 📷: @outriggermaafushivaru #VisitMaldives #SunnySideOfLife #LuxuryTravels #Romance #BeachCabana https://t.co/SagWn1N7rJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 109K followers, an engagement rate of 0.009%. Measured over 39 original posts, its engagement rate beats 17% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.713% of those impressions turn into an interaction. That is about 1.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 39 posts sampled, 62% carry an image or video and 44% link out. The account's strongest tracked post pulled 80 interactions, about 8.0x its own typical post. Recurring topics include #visitmaldives, #sunnysideoflife, #luxurytravel.
- What is Visit Maldives's engagement rate on X?
- Visit Maldives (@visitmaldives) has an engagement rate of 0.009%, based on the median interactions across 39 original posts from the last 30 days against 109,188 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Visit Maldives sits above the 10th percentile of the 202,259 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @visitmaldives have real engagement?
- Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @visitmaldives post?
- Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.