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Visit Maldives engagement report

@visitmaldives - 109K followers on X

Measured over 39 original posts from a 30-day window, last computed on October 11, 2026.

Engagement

Bottom quarter for its size
Per follower
0.009%
of 109K followers
Per impression
0.713%
1.4K views on a typical post
Reach
1.28%
of its followers see a post
Typical post
10
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.33/day
active 57% of days
Peak time
18:00 UTC
Sunday

A typical post picks up 10 interactions against 109K followers, an engagement rate of 0.009%. Measured over 39 original posts, its engagement rate beats 17% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.713% of those impressions turn into an interaction. That is about 1.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 39 posts sampled, 62% carry an image or video and 44% link out. The account's strongest tracked post pulled 80 interactions, about 8.0x its own typical post. Recurring topics include #visitmaldives, #sunnysideoflife, #luxurytravel.

Measured over 39 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #visitmaldives, #sunnysideoflife, #luxurytravel.

Compared with accounts its own size

Visit Maldives's engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Visit Maldives sits above the 10th percentile of the 202,259 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.5%
Engagement rate as a share of followers, across the 202,259 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,930 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video62% of posts+111%+108% to +115%34K
Outbound link44% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 62% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 44% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 178 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 3, 20268.0x their median

    Tourism is at the heart of the Maldivian story. 🇲🇻🌊 Today, we celebrate the places, people and experiences that make the Maldives the world’s leading destination. Happy National Tourism Day 2026! #VisitMaldives #SunnySideOfLife #NationalTourismDay https://t.co/r6LEIbBHEt

    4238001.8K viewsView on X
  • Oct 9, 20263.9x their median

    Step into tranquility and let every stress melt away at the Emerald Spa 🧘‍♀️✨ 📹: @emeraldmaldivesresortspa #VisitMaldives #SunnySideOfLife #WellnessTravel #SpaDay https://t.co/5ARWB61JBn

    304503.1K viewsView on X
  • Oct 7, 20263.1x their median

    Enjoy slow days with tub views, sunsets and endless turquoise horizons 🌅 📹: @outriggermaafushivaru #VisitMaldives #SunnySideOfLife #LuxuryTravel https://t.co/9wCvs9OLwx

    186613.5K viewsView on X
  • Oct 8, 20262.9x their median

    For the first time, the Maldives is nominated for World’s Leading Sustainable Destination 2026 at the World Sustainable Travel & Hospitality Awards. Vote for the Maldives: https://t.co/VDJcHA6JAe Voting closes 21 October 2026. #VisitMaldives #SustainableTourism https://t.co/kZFTK56p3k

    216202.5K viewsView on X
  • Oct 3, 20262.2x their median

    From diving with nurse sharks and sea turtles to soaring over heart shaped islands, Maldives is travel paradise above and below the surface 🦈🐢🪸 📹: @machchafushiresortmaldives #VisitMaldives #SunnySideOfLife #OceanLife #MarineLife #TravelGoals https://t.co/ams7l9IByL

    192102.7K viewsView on X
  • Oct 1, 20262.1x their median

    Step beneath the surface into a world of vibrant coral gardens and marine life 🪸 📹: @scuba_inn #VisitMaldives #SunnySideOfLife #MarineLife #CoralReef https://t.co/oyuhXYoEp6

    146102.2K viewsView on X
  • Oct 5, 20262.0x their median

    Barefoot luxury in your own beach sanctuary 🏝️ 📹: @hideawaybeachmaldives #VisitMaldives #SunnySideOfLife #LuxuryTravel #BeachVilla https://t.co/WIrCi0aolh

    163103.6K viewsView on X
  • Oct 4, 20262.0x their median

    Turquoise views & palm tree shadows 🚣‍♀️✨ 📷: @thehalcyonprivateislesmaldives #VisitMaldives #SunnySideOfLife #VacationVibes https://t.co/CHOWfdJbG8

    144111.7K viewsView on X
  • Sep 29, 20261.9x their median

    The Nautilus Maldives makes its MICHELIN Key debut with two Keys https://t.co/eH2FbpE2jr

    153102.4K viewsView on X
  • Sep 24, 20261.9x their median

    A private cabana moment with your own private views in paradise ☀️🏝️ 📷: @outriggermaafushivaru #VisitMaldives #SunnySideOfLife #LuxuryTravels #Romance #BeachCabana https://t.co/SagWn1N7rJ

    145001.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#visitmaldives#sunnysideoflife#luxurytravel#marinelife#travelgoals

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 109K followers, an engagement rate of 0.009%. Measured over 39 original posts, its engagement rate beats 17% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.713% of those impressions turn into an interaction. That is about 1.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 39 posts sampled, 62% carry an image or video and 44% link out. The account's strongest tracked post pulled 80 interactions, about 8.0x its own typical post. Recurring topics include #visitmaldives, #sunnysideoflife, #luxurytravel.

What is Visit Maldives's engagement rate on X?
Visit Maldives (@visitmaldives) has an engagement rate of 0.009%, based on the median interactions across 39 original posts from the last 30 days against 109,188 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Visit Maldives sits above the 10th percentile of the 202,259 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @visitmaldives have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @visitmaldives post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.

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