Ilya Varlamov engagement report
@varlamov - 578K followers on X
Measured over 28 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
A typical post picks up 48 interactions against 578K followers, an engagement rate of 0.008%. Measured over 28 original posts, its engagement rate beats 31% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.251% of those impressions turn into an interaction. That is about 3.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 28 posts sampled, 39% carry an image or video, 32% are part of a thread and 68% link out. The account's strongest tracked post pulled 1.2K interactions, about 26x its own typical post.
Measured over 28 original posts from a 30-day window, last computed on October 10, 2026.
Compared with accounts its own size
Ilya Varlamov's engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, Ilya Varlamov sits above the 10th percentile of the 204,424 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 39% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 68% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 39% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 68% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 407 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 6, 202626x their median
Китай для меня идеальная страна в плане чаевых. Их тут не оставляют вообще, даже в шикарных ресторанах. Оставите лишнее, и за вами могут погнаться по улице с криком «Вы забыли деньги!» Единственная страна, где от официанта приходится убегать :)
- Jul 2, 202614x their median
Почему советская пропаганда, при всей своей лживости, сегодня выглядит такой интеллигентной?
- Jun 30, 202614x their median
Очень даже похоже, что топливный кризис только-только начинается. Дефицит расползается по стране и потихоньку пересекает границу: Кыргызстан и Таджикистан тому самый яркий пример.
- Jul 9, 202613x their median
Я связался с одним своим знакомым, который находится сейчас в Крыму, и попросил его: что думают люди? В чем причина? Почему нет бензина?
- Aug 1, 202612x their median
«Завтра будет хуже, чем вчера!» Никакая победа в прогнозах зетников не проглядывается. Даже мобилизация, как им кажется, вряд ли поможет.
- Sep 2, 20267.4x their median
Штази хотели, чтобы люди знали, что за ними следят. Паранойя должна была быть на максимальном уровне. Нельзя доверять коллегам, друзьям, любовникам, даже своей семье. В таких условиях невозможно объединиться в какие-либо движения или планировать побег. Единственная мысль, которая остается у жителя ГДР в этот момент: я не должен привлекать внимания. Одной из практик психологического давления на диссидентов был газлайтинг. Человек уходил на работу, а в его квартиру заходили сотрудники Штази. Они перевешивали полотенце в ванной, немного двигали мебель, оставляли на столе открытую бутылку молока. Представьте, что вы заметили такие странности у себя в квартире. Ну, наверное, вы расскажете об этом друзьям или семье. Скорее всего, они скажут, что вам просто показалось. Но это будет происходить снова и снова, и это сводило людей с ума. Совсем скоро на Varlamov Travel выйдет большой фильм про ГДР – первый выпуск моего нового исторического цикла «ПТСР после СССР». В нем я разбираюсь, как сегодня живут люди на территориях, которые десятилетиями находились под «красным» влиянием, что от той эпохи осталось и насколько прошлое до сих пор определяет настоящее. Начинаем с Восточной Германии – страны, которой уже 35 лет не существует, но последствия ее истории никуда не исчезли. Проверьте, подписаны ли вы на https://t.co/NoPIlyqqra, чтобы не пропустить выпуск.
- Jul 20, 20267.2x their median
Кто-то говорит, что в результате атак ВСУ на склады Wildberries российское общество может сплотиться вокруг Путина. И даже те, кто не поддерживал войну, начнут испытывать какую-то ненависть к украинцам и решат, что единственный вариант теперь — побеждать.
- Oct 3, 20267.1x their median
С конца августа в России медведи терроризируют села и города. Их замечают в Сибири и других частях России, даже около Петербурга. Хищники едят собак и скот, громят дома — и нападают на людей. Счет смертей по всей стране пошел на десятки, хотя прежде ежегодно гибли единицы. https://t.co/VQMkk1TCwB
- Aug 11, 20266.7x their median
Дело «Яблока»: власти рассчитывали на привычные 1,5% антивоенных россиян, а увидели совсем другое.
- Oct 4, 20265.4x their median
Китай прекрасен тем, что тут есть всё. Захотели в древний город? Час от Пекина, и вы в Губэйшуйчжэне, древнем городе на воде. Построен он, правда, в 2019-м :) https://t.co/VZQtEZUi4q
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 48 interactions against 578K followers, an engagement rate of 0.008%. Measured over 28 original posts, its engagement rate beats 31% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.251% of those impressions turn into an interaction. That is about 3.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 28 posts sampled, 39% carry an image or video, 32% are part of a thread and 68% link out. The account's strongest tracked post pulled 1.2K interactions, about 26x its own typical post.
- What is Ilya Varlamov's engagement rate on X?
- Ilya Varlamov (@varlamov) has an engagement rate of 0.008%, based on the median interactions across 28 original posts from the last 30 days against 578,435 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Ilya Varlamov sits above the 10th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @varlamov have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @varlamov post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 1.53 posts per day across the measured window.