Van Gogh Museum engagement report
@vangoghmuseum - 1.5M followers on X
Measured over 29 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 381 interactions against 1.5M followers, an engagement rate of 0.025%. Measured over 29 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 3.05% of those impressions turn into an interaction. That is about 0.826% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 4.7x its own typical post. Recurring topics include #vangogh, #arthistory, #museum.
Measured over 29 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #vangogh, #arthistory, #museum.
Compared with accounts its own size
Van Gogh Museum's engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 79% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.025%, Van Gogh Museum sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 408 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 2, 20264.7x their median
Look closely. You can almost feel the swirls 🌀 Van Gogh used impasto, applying paint thickly so each brushstroke remains visible. He began exploring this technique in Paris (1886–1888), influenced by the Impressionists. By the time he painted ‘The Starry Night’ in Saint-Rémy, his impasto became more pronounced and expressive. 🖼️ details from ‘The Starry Night’ © MoMA
- Aug 9, 20264.3x their median
Van Gogh planned each painting carefully in advance, allowing him to work quickly, although he was sometimes criticised for this. To his brother Theo, he wrote, 'If people say they’re done too quickly, you can reply that they looked at them too quickly.' 🖼️ ‘The White Cottage Among the Olive Trees’, 1889 © Private collection
- Sep 6, 20264.1x their median
Vincent couldn't stop painting cypress trees. 🌲 Their distinctive shape and colour fascinated him. He compared their tall forms to Egyptian obelisks and believed no one had yet painted them as he saw them. By then, Vincent had already painted his Sunflowers series. So when he wrote that he'd like to do ‘something with them like the canvases of the sunflowers,’ it revealed just how important cypress trees had become to him. 💬 Which one of Van Gogh's cypresses is your personal favourite? 1 ‘The Starry Night’, 1889 © MoMa 2 ‘Wheat Field with Cypresses’, 1889 © MET 3 ‘Cypresses with Two Figures’, 1890 © Van Gogh Museum 4 ‘Country Road in Provence by Night’, 1890 © Kröller-Müller Museum
- Sep 4, 20264.0x their median
It might be hard to imagine, but this bright and colourful painting was created during a difficult period in Vincent's life. Vincent painted it while staying at the psychiatric institution in Saint-Rémy. During his first month there, he wasn't allowed to leave the grounds. Instead, he found inspiration in the overgrown garden. For Vincent, colours had meaning. He wrote to his sister Willemien: ‘We need good cheer and happiness, hope and love. The uglier, older, meaner, iller, poorer I get, the more I wish to take my revenge by doing brilliant colour, well arranged, resplendent.’ 🖼️ ‘The Garden of the Asylum at Saint-Rémy’, 1889 © Kröller-Müller Museum
- Jul 29, 20263.7x their median
Today, we remember Vincent van Gogh, who passed away 136 years ago. Jo missed her husband Theo, Vincent's brother, who died six months after Vincent. She read their letters and recognized the feeling of feeling abandoned and alone. Grief touches everyone at some point in life. It can feel isolating, like walking through a storm alone — just as Jo described. But grief is also a thread that connects us. A quiet language we all, at some point, come to understand. 💬 How do you carry grief? Or do you have tips for someone dealing with grief at the moment? #Vincentvangogh #Vangogh
- Aug 12, 20263.7x their median
If you had to describe this painting in one word, what would it be? 🖼️ 'Two Poplars in the Alpilles near Saint-Rémy', 1889 © The Cleveland Museum of Art https://t.co/lSNB4WwtMR
- Jul 18, 20262.3x their median
Fun Fact 💡We probably all know Van Gogh’s ‘Starry Night over the Rhône' (Musée d’Orsay) and the even more famous ‘Starry Night' (MoMa), but this painting is actually the last night painting Vincent made with stars and moonlight. ✨ Vincent didn't seem to assign much significance to the painting. In a letter to his brother Theo, written six weeks before his death, he described it as ‘a study'. 🌝 'The White House at Night', 1890 ©️ The Hermitage, St. Petersburg.
- Jul 28, 20263.6x their median
‘I imagine it would disappoint you and appear ugly were you to see it.’ Vincent wrote this to his sister Willemien about this very painting...🤯 ‘I know very well that not a single flower was drawn, that they're just little licks of colour.’ He wasn't being modest – he genuinely doubted anyone would understand his technique. What do you think Vincent would say if he saw how we look at this painting today? 🖼️ ‘Garden at Arles’, 1888 © Kunstmuseum Den Haag
- Aug 16, 20263.4x their median
🧠 Van Gogh’s desire to learn runs like a golden thread through his letters. He consistently expresses his need for knowledge, his ambition to improve. Starting his artistic journey at 27, he stood out among his contemporaries, most of whom had formal training; Vincent was largely self-taught. Aware of his need for guidance, he actively sought it out. Van Gogh connected with several teachers, but his most significant influences were his ‘paper tutors’ – artists he discovered through books and reproductions. Van Gogh passionately admired role models like Delacroix, Millet and Rembrandt. 1 'Pietà (after Delacroix)', 1889 ©️ Van Gogh Museum 2 'The Sheaf-Binder (after Millet)', 1889 ©️ Van Gogh Museum 3 'The Raising of Lazarus (after Rembrandt)', 1890 ©️ Van Gogh Museum
- Aug 1, 20263.2x their median
In 1888, Van Gogh painted this glowing scene of a farmer sowing seeds. Take another look. That bright sun? It looks like a halo. 🌞 Vincent saw beauty in rural life and, with Gauguin’s encouragement, used colour and imagination to make the ordinary feel sacred. 🖼️ ‘The Sower’, 1888 © Van Gogh Museum
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 381 interactions against 1.5M followers, an engagement rate of 0.025%. Measured over 29 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 3.05% of those impressions turn into an interaction. That is about 0.826% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 4.7x its own typical post. Recurring topics include #vangogh, #arthistory, #museum.
- What is Van Gogh Museum's engagement rate on X?
- Van Gogh Museum (@vangoghmuseum) has an engagement rate of 0.025%, based on the median interactions across 29 original posts from the last 30 days against 1,512,771 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.025%, Van Gogh Museum sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @vangoghmuseum have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @vangoghmuseum post?
- Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 0.97 posts per day across the measured window.