U.S. Embassy Islamabad engagement report
@usembislamabad - 518K followers on X
Measured over 14 original posts from a 30-day window, last computed on September 5, 2026.
Engagement
A typical post picks up 318 interactions against 518K followers, an engagement rate of 0.061%. Measured over 14 original posts, its engagement rate beats 60% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.59% of those impressions turn into an interaction. That is about 3.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video and 7% link out. The account's strongest tracked post pulled 3.7K interactions, about 12x its own typical post.
Measured over 14 original posts from a 30-day window, last computed on September 5, 2026. Recurring tag: #usainpakistan.
Compared with accounts its own size
U.S. Embassy Islamabad's engagement rate beats 60% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.061%, U.S. Embassy Islamabad sits above the 25th percentile of the 66,691 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 118.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 7% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 1019 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 13, 202612x their median
Happy Independence Day, Pakistan! The United States was proud to be one of the first nations to recognize Pakistan’s independence. Over the past eight decades, our friendship has only grown stronger. To our friends across Pakistan celebrating today, we wish you peace, joy, and a wonderful day with loved ones. From Chargé d’Affaires Natalie A. Baker and the U.S. diplomatic mission in Pakistan: Jashn-e-Azadi Mubarak! #USAinPakistan یومِ آزادی مبارک! امریکہ کو یہ فخر حاصل ہے کہ وہ قیام پاکستان کے بعد اسے تسلیم کرنے والے ابتدائی ممالک میں شامل تھا۔ پچھلے اسّی سالوں میں ہماری دوستی اور بھی مضبوط ہوئی ہے۔ آج جشن آزادی منانے والے پاکستان کے سب دوستوں کے لیے ہماری طرف سے امن، خوشی اور اپنوں کے ساتھ ایک زبردست دن کی نیک تمنائیں – ناظم الامور نیٹلی اے بیکر اور پاکستان میں امریکی سفارتی مشن کی طرف سے جشنِ آزادی مبارک !
- Aug 5, 20264.3x their median
The United States and Pakistan affirmed their joint resolve to confront terrorist organizations that endanger the safety of their citizens and the stability of the region, including ISIS-Khorasan (ISIS-K), al-Qa’ida (AQ), the Tehreek-e-Taliban Pakistan (TTP), and the Balochistan Liberation Army (BLA) and its affiliates. Read the Joint Statement on the U.S. – Pakistan Counterterrorism Dialogue https://t.co/hlaim4g3C8 امریکہ اور پاکستان نے ان دہشت گرد تنظیموں کا مقابلہ کرنے کے اپنے مشترکہ عزم کا اعادہ کیا ہے جو ان کے شہریوں کی سلامتی اور خطے کے استحکام کے لیے خطرہ ہیں، جن میں داعش خراسان، القاعدہ، تحریک طالبان پاکستان، اور بلوچ لبریشن آرمی اور اس سے وابستہ گروہ شامل ہیں۔ امریکہ-پاکستان انسدادِ دہشت گردی مذاکرات کا مشترکہ اعلامیہ پڑھنے کے لیے اوپر موجود لنک پر جائیں۔
- Jun 4, 20262.7x their median
https://t.co/v5esTJWbUx
- Aug 17, 20262.5x their median
امریکی صدر ڈونلڈ جے ٹرمپ کا پاکستان، سعودی عرب اور ترکیہ کے درمیان ہونے والے مکہ مشترکہ دفاعی معاہدے پر بیان۔ Statement of U.S. President Donald J. Trump on the Mecca Joint Defense Agreement between Pakistan, Saudi Arabia, and Türkiye. #USAinPakistan https://t.co/9KsGPJ1dqz
- Aug 6, 20261.7x their median
Under President Trump’s leadership, the United States and Pakistan are partnering to modernize agriculture through world-class American innovation. As Chargé d’Affaires Natalie A. Baker highlighted, "When American companies bring innovative technologies to new markets, they do more than sell products. They share knowledge, train local partners, create lasting business relationships, and contribute to sustainable economic growth." We look forward to building on these vital ties during the U.S. Agricultural Technologies Trade Mission to Pakistan this October! #USAinPakistan #Agriculture صدر ٹرمپ کی قیادت میں، امریکہ اور پاکستان عالمی معیار کی امریکی جدت کے ذریعے زراعت کو جدید بنانے کے لیے شراکت داری کر رہے ہیں۔ جیسا کہ امریکی ناظم الامور نیٹلی بیکر نے واضح کیا، "جب امریکی کمپنیاں نئی منڈیوں میں جدید ٹیکنالوجیز لاتی ہیں، تو وہ محض مصنوعات فروخت کرنے سے کہیں زیادہ کام کرتی ہیں۔ وہ علم بانٹتی ہیں، مقامی شراکت داروں کو تربیت دیتی ہیں، دیرپا کاروباری تعلقات قائم کرتی ہیں، اور پائیدار اقتصادی ترقی میں اپنا حصہ ڈالتی ہیں۔" ہم اکتوبر میں پاکستان میں ہونے والے امریکی زرعی ٹیکنالوجیز تجارتی مشن کے دوران ان اہم تعلقات کو مزید مضبوط بنانے کے منتظر ہیں!
- Aug 21, 2026
The U.S.-Pakistan partnership continues to grow from strength to strength. Chargé d’Affaires Natalie Baker showcased the depth of U.S.-Pakistan ties in AI and emerging technologies during an exciting visit to Lahore. She also witnessed the National Institute of Technology’s groundbreaking partnership with Arizona State University firsthand. 🎓 We’ve also signed new agreements on exchange programs, supported emerging entrepreneurs, opened tasty new U.S. restaurants, and even managed to squeeze in a few rounds of bowling as part of our ongoing sports diplomacy initiatives. 🎳 Watch Spokesperson Cain Harrelson wrap up the latest highlights in the U.S.-Pakistan partnership – thriving in tech, education, and cultural connections! 🤝 #USAinPakistan #Freedom250 امریکہ اور پاکستان کی شراکت داری دن بہ دن مضبوط ہوتی جا رہی ہے۔ ناظم الامور نیٹلی بیکر نے لاہور کے ایک شاندار دورے کے دوران مصنوعی ذہانت اور ابھرتی ہوئی ٹیکنالوجیز کے میدان میں امریکہ اور پاکستان کے گہرے تعلقات کو نمایاں کیا۔ اُنہوں نے نیشنل انسٹیٹیوٹ آف ٹیکنالوجی اور ایریزونا سٹیٹ یونیورسٹی کے درمیان اہم شراکت داری کا خود مشاہدہ بھی کیا۔ ہم نے ایکسچینج پروگرامز پر نئے معاہدے بھی کیے، نئے کاروباری افراد کی حوصلہ افزائی کی، امریکہ کے مزیدار نئے ریستوران کھولے، اور اپنی جاری کھیلوں کی سفارت کاری کے سلسلے میں چند باؤلنگ کے کھیل بھی کھیلے۔ ترجمان کین ہیریلسن کو دیکھیے جو امریکہ اور پاکستان کی شراکت داری کی تازہ ترین جھلکیاں پیش کر رہے ہیں — ٹیکنالوجی، تعلیم اور ثقافتی روابط میں تیزی سے پروان چڑھتی ہوئی شراکت داری!
- Aug 26, 2026
Five years ago today, the horrific Abbey Gate terrorist bombing in Kabul killed 13 brave U.S. service members, wounded 45, and injured more than 160 innocent civilians. We honor their extraordinary sacrifices and stand in solidarity with the families who lost a loved one. The United States thanks Pakistan for its assistance in apprehending and extraditing the operative responsible for planning this attack, exemplifying our strong bilateral cooperation in combatting terrorist networks that threaten the United States, Pakistan, and the region. آج سے ٹھیک پانچ سال پہلے، کابل میں ایبی گیٹ پر ہونے والے خوفناک دہشت گرد بم دھماکے میں امریکہ کے 13 بہادر فوجی جان سے گئے، 45 زخمی ہوئے، اور 160 سے زیادہ بے گناہ شہری زخمی ہوئے۔ ہم اُن کی عظیم قربانیوں کو خراجِ عقیدت پیش کرتے ہیں اور اُن خاندانوں کے ساتھ کھڑے ہیں جنہوں نے اپنے کسی پیارے کو کھو دیا۔ امریکہ پاکستان کا شکریہ ادا کرتا ہے کہ اُس نے اِس حملے کی منصوبہ بندی کرنے والے شخص کو پکڑنے اور اُس کی حوالگی میں مدد کی۔ یہ اُن دہشت گرد نیٹ ورکس کے خلاف ہمارے مضبوط باہمی تعاون کی ایک مثال ہے جو امریکہ، پاکستان اور پورے خطے کے لیے خطرہ ہیں۔
- Aug 18, 2026
Chargé d'Affaires Natalie Baker joined the Pakistan Tenpin Bowling Federation to celebrate Pakistan's Independence Day and the enduring U.S.-Pakistan friendship. As we celebrate America’s Decade of Sport, this is sports diplomacy in action – one strike at a time. @SportsDiplomacy #USAinPakistan
- Aug 19, 2026
Chargé d’Affaires Natalie Baker and Peshawar Consul General Tom Eckert met with Speaker Babar Saleem Swati and Khyber Pakhtunkhwa parliamentary leaders at KP House in Islamabad for a productive discussion on U.S. priorities and strengthening critical minerals, energy, and security cooperation. Our partnership is vital to advancing our shared priorities and regional stability. #USAinKP امریکی ناظمِ الامور نیٹلی بیکر اور پشاور کے قونصل جنرل ٹام ایکرٹ نے کے پی ہاؤس اسلام آباد میں سپیکر بابر سلیم سواتی اور خیبر پختونخوا کے پارلیمانی رہنماؤں سے ملاقات کی، جس میں امریکی ترجیحات اور اہم معدنیات، توانائی اور سلامتی کے شعبوں میں تعاون کو مضبوط بنانے پر تبادلۂ خیال ہوا۔ ہماری شراکت داری ہمارے مشترکہ اہداف اور علاقائی استحکام کو آگے بڑھانے کے لیے نہایت اہم ہے۔
- Aug 20, 2026
Through visa revocations and shutting down these networks, the Trump administration is sending a clear message: If you engage in the fraudulent scheme of birth tourism, there will be consequences. https://t.co/i4OmpJpGio
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 318 interactions against 518K followers, an engagement rate of 0.061%. Measured over 14 original posts, its engagement rate beats 60% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.59% of those impressions turn into an interaction. That is about 3.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video and 7% link out. The account's strongest tracked post pulled 3.7K interactions, about 12x its own typical post.
- What is U.S. Embassy Islamabad's engagement rate on X?
- U.S. Embassy Islamabad (@usembislamabad) has an engagement rate of 0.061%, based on the median interactions across 14 original posts from the last 30 days against 518,009 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.061%, U.S. Embassy Islamabad sits above the 25th percentile of the 66,691 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @usembislamabad have real engagement?
- Its engagement rate beats 60% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @usembislamabad post?
- Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 1.73 posts per day across the measured window.