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U.S. Embassy Senegal engagement report

@usembassydakar - 143K followers on X

Measured over 32 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Bottom 10% for its size
Per follower
0.004%
of 143K followers
Per impression
0.325%
1.5K views on a typical post
Reach
1.08%
of its followers see a post
Typical post
5
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.13/day
active 70% of days
Peak time
16:00 UTC
Friday

A typical post picks up 5 interactions against 143K followers, an engagement rate of 0.004%. Measured over 32 original posts, its engagement rate beats 10% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.325% of those impressions turn into an interaction. That is about 1.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 97% carry an image or video and 13% link out. The account's strongest tracked post pulled 265 interactions, about 53x its own typical post. Recurring topics include #freedom250, #us_snniofar, #dakar2026.

Measured over 32 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #freedom250, #us_snniofar, #dakar2026.

Compared with accounts its own size

U.S. Embassy Senegal's engagement rate beats 10% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, U.S. Embassy Senegal sits above the 10th percentile of the 157,752 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 157,752 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,056 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video97% of posts+111%+108% to +115%34K
Outbound link13% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 466 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 25, 202653x their median

    Bon Gamou à toutes et à tous! https://t.co/fNabctZSpZ

    23130404.8K viewsView on X
  • Sep 24, 202622x their median

    Contrôle parlementaire du secteur de la sécurité : l’Assemblée nationale renforce les capacités de ses députés Le Président de la Commission de la Défense et de la Sécurité de l’Assemblée nationale, Monsieur Ibou Guèye, a procédé, ce jeudi 24 septembre 2026, à la clôture de l’atelier consacré aux « Fondements du contrôle parlementaire du secteur de la sécurité au Sénégal », organisé en partenariat avec le Centre d’Études Stratégiques de l’Afrique (CESA) et le House Democracy Partnership (HDP). À cette occasion, le Président de la Commission a transmis aux participants les salutations du Président de l’Assemblée nationale, Monsieur Ousmane Sonko. Il a salué la richesse des échanges, ainsi que la qualité des contributions qui ont marqué les trois jours de travaux. Selon lui, cette rencontre a constitué un moment important de renforcement des capacités des députés, en leur permettant d’approfondir leur compréhension des mécanismes de contrôle parlementaire du secteur de la sécurité. Les travaux ont notamment porté sur le rôle du Parlement dans l’examen et le contrôle des budgets de défense et de sécurité, ainsi que sur les enjeux liés à la stratégie et à la planification dans ces domaines. « Au-delà des connaissances acquises, cet atelier nous a surtout mieux outillés pour exercer, avec davantage de rigueur, de responsabilité et d’efficacité, les prérogatives constitutionnelles qui sont les nôtres », a déclaré le Président de la Commission de la Défense et de la Sécurité. Il a, par ailleurs, salué l’engagement des experts et la disponibilité des partenaires ayant contribué à la réussite de cette rencontre, soulignant l’importance de poursuivre les initiatives visant à consolider les compétences des parlementaires en matière de contrôle du secteur de la sécurité.

    9210613.2K viewsView on X
  • Sep 1, 202617x their median

    L’Ambassade des États-Unis au Sénégal a fait don de motos et de véhicules tout-terrain (ATV) de haute qualité, d’une valeur de 183.494.500 francs CFA environ, aux Escadrons de Surveillance et d’Intervention de la Gendarmerie afin de renforcer les opérations de sécurité aux frontières. Les États-Unis et le Sénégal sont depuis longtemps engagés ensemble en faveur de la stabilité régionale, de la lutte contre le terrorisme et de la sécurité de nos citoyens.

    545121323K viewsView on X
  • Aug 19, 202612x their median

    En matière de mode, le Sénégal est imbattable ! C’est pourquoi nous avons réuni Christelle Scharff, Fulbright Specialist et professeure d’informatique, et Collé Ardo Sow, icône sénégalaise de la mode et « reine du pagne tissé ». Elles ont discuté de l’influence de l’intelligence artificielle sur l’industrie de la mode à l’approche du défilé de mode de Collé Ardo Sow, « Sira Vision ». Crédit Photo : Colle Ardo Sow #us_snniofar

    517006.2K viewsView on X
  • Sep 3, 202611x their median

    Découvrez Elizabeth, une volontaire du Peace Corps qui s’immerge dans la culture sénégalaise, apprend le wolof et travaille aux côtés des communautés pour contribuer au développement de l’agriculture. « Une expression wolof très appréciée des volontaires est : “ndank, ndank mooy jàpp golo ci ñaay” (doucement, doucement, on attrape le singe dans la brousse)… Cette expression résume parfaitement mon apprentissage de la langue ici. Chaque jour est un pas lent mais constant vers la maîtrise du wolof. ». Découvrez l’histoire d’Elizabeth : https://t.co/B2wBq8AOYw #PeaceCorps #Senegal

    435603.5K viewsView on X
  • Aug 17, 20266.6x their median

    NOUS RECRUTONS : La Mission des États-Unis au Sénégal recherche des candidats qualifiés pour les postes suivants : ·Nurse ·Warehouse worker ·Architect ·Chauffeur Pour en savoir plus sur chaque poste, cliquez ici : https://t.co/jKZ3t8veNv #us_snniofar https://t.co/Iy72bEnhr8

    2661022K viewsView on X
  • Aug 28, 20265.4x their median

    Les Marines en Afrique : Sénégal Le Sénégal joue depuis longtemps un rôle de stabilisateur et constitue un partenaire essentiel des États-Unis en matière de sécurité le long de la côte atlantique de l’Afrique de l’Ouest. Le Corps des Marines des États-Unis a progressivement établi une relation de confiance avec les forces armées sénégalaises grâce à des années d’entraînements conjoints, de planification concertée et d’échanges militaires professionnels. Une grande partie de cette coopération s’est concentrée sur le renforcement de capacités spécialisées, notamment l’appui à la prestigieuse Compagnie de Fusiliers Marins Commandos dans les opérations menées avec des embarcations légères et les opérations d’interdiction maritime. Ces engagements réguliers ont favorisé une plus grande autonomie régionale, permettant au Sénégal de protéger ses voies navigables stratégiques et de coordonner efficacement les actions nécessaires avant qu’une crise ne survienne. La solidité de cette relation établie de longue date, ainsi que la nécessité persistante de faire face aux menaces transfrontalières, figuraient parmi les principaux sujets abordés lors de l’AMFS 2026. #USMC #Marines #AFRICOM #Africa #Senegal #MaritimeSecurity

    232113.6K viewsView on X
  • Aug 25, 20265.2x their median

    Les bureaux de l'Ambassade des États-Unis au Sénégal seront fermés ce mercredi 26 août, lendemain du Maouloud. #us_snniofar https://t.co/uWEvpc6qMF

    242004.3K viewsView on X
  • Aug 27, 20265.0x their median

    Ancienne participante au programme Young African Leaders Initiative (YALI) en 2021, Adja Maty Sembène Fall est la fondatrice et PDG de Contanna, une entreprise prospère spécialisée dans le thé, qui s’appuie sur des chaînes d’approvisionnement locales au Sénégal. Adja explique que son expérience dans le cadre des programmes d’échanges américains YALI et Academy for Women Entrepreneurs lui a permis d’acquérir les compétences et la confiance nécessaires pour concrétiser ses ambitions entrepreneuriales. Curieux d’en savoir plus sur son parcours inspirant ? Découvrez l’article complet de Le Soleil ici https://t.co/Km7hVfxhWq #YALI #YALIAlumni #MandelaWashingtonFellowship #AWE #AcademyForWomenEntrepreneurs #Senegal #USSenegalPartnership Photo Credit: Le Soleil

    232002.3K viewsView on X
  • Sep 17, 20263.4x their median

    Le Sénégal et ses partenaires d'Afrique de l'Ouest ont participé à la 40e Conférence internationale sur la lutte contre le trafic de stupéfiants (IDEC), organisée par l’ Agence américaine de lutte contre les stupéfiants (DEA) à Buenos Aires. La participation du Sénégal contribue à renforcer la coopération mondiale dans la lutte contre le trafic de drogue. #us_snniofar

    151102.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#freedom250#us_snniofar#dakar2026#sportsdiplomacy#americaninnovation

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5 interactions against 143K followers, an engagement rate of 0.004%. Measured over 32 original posts, its engagement rate beats 10% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.325% of those impressions turn into an interaction. That is about 1.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 97% carry an image or video and 13% link out. The account's strongest tracked post pulled 265 interactions, about 53x its own typical post. Recurring topics include #freedom250, #us_snniofar, #dakar2026.

What is U.S. Embassy Senegal's engagement rate on X?
U.S. Embassy Senegal (@usembassydakar) has an engagement rate of 0.004%, based on the median interactions across 32 original posts from the last 30 days against 142,554 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, U.S. Embassy Senegal sits above the 10th percentile of the 157,752 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @usembassydakar have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @usembassydakar post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 1.13 posts per day across the measured window.

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