UP Tourism engagement report
@uptourismgov - 513K followers on X
Measured over 27 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 151 interactions against 513K followers, an engagement rate of 0.029%. Measured over 27 original posts, its engagement rate beats 47% of 3,810 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.9K times each, and 5.24% of those impressions turn into an interaction. That is about 0.562% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 96% carry an image or video and 41% are part of a thread. The account's strongest tracked post pulled 1.4K interactions, about 9.4x its own typical post. Recurring topics include #live, #都道府県パートナーシップ.
Measured over 27 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #live, #都道府県パートナーシップ.
Compared with accounts its own size
UP Tourism's engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 92% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.029%, UP Tourism sits above the 25th percentile of the 36,852 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 20, 20269.4x their median
UP–Japan | Strengthening Bonds Through Culture, Tourism & Innovation 🇮🇳🤝🇯🇵 Hon’ble Governor of Yamanashi Prefecture Shri Kotaro Nagasaki, Vice Governor Shri Junichi Ishidera, members of the Japanese delegation and other dignitaries visited the Taj Mahal, Agra, the iconic UNESCO World Heritage Site and a timeless symbol of Uttar Pradesh’s rich architectural and cultural heritage. Shri Jaiveer Singh, Hon’ble Minister of Tourism & Culture, Government of Uttar Pradesh, joined the delegation during the visit, along with Dr. Ved Pati Misra, Director General, Uttar Pradesh Tourism, and other senior officials. The visit further strengthened the warm and growing ties between Uttar Pradesh and Japan, with shared cultural and tourism interests bringing the two sides closer. #UttarPradesh #UPJapan #IndiaJapan #JapanUP #TajMahal @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 22, 20264.1x their median
Hon’ble Governor of Yamanashi Prefecture Shri Kotaro Nagasaki, members of the Japanese delegation and other dignitaries visited Sarnath, a UNESCO World Heritage Site. The visit offered the delegation an opportunity to experience the rich spiritual, cultural and historical heritage of Uttar Pradesh. At Sarnath, the delegation explored the historic site associated with Lord Buddha’s first sermon, offering a meaningful glimpse into Uttar Pradesh’s rich Buddhist heritage and reflecting the deep civilisational and cultural connect shared between India and Japan. The visit added a cultural dimension to the UP–Japan Investment Meet 2026, further strengthening the enduring bonds of friendship and cooperation between Uttar Pradesh and Japan. #UPJapanInvestmentMeet2026 #UPJapan #Yamanashi #Sarnath #UNESCOWorldHeritage #BuddhistCircuit @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 18, 2026
लखनऊ के चौक स्थित श्री कोतवालेश्वर महादेव मंदिर से निकली भव्य नगर भ्रमण यात्रा ने पूरे क्षेत्र को शिवभक्ति के रंग में रंग दिया। सजे-धजे रथ, आकर्षक झांकियां, पुष्पों से सुसज्जित पालकी और भगवान शिव के विविध स्वरूपों की मनोहारी प्रस्तुतियों ने यात्रा की भव्यता को और बढ़ा दिया। ढोल-नगाड़ों की गूंज, गगनभेदी जयकारों और पुष्पवर्षा के बीच श्रद्धालु ‘हर-हर महादेव’ के उद्घोष के साथ बाबा के दर्शन को उमड़ पड़े। कहीं भगवान शिव का तांडव स्वरूप आकर्षण का केंद्र बना, तो कहीं शिव-पार्वती की मनोहारी झांकी ने श्रद्धालुओं का मन मोह लिया। आस्था और उत्साह से सराबोर श्रद्धालु भक्ति भाव के साथ यात्रा में शामिल होते नजर आए। कोतवालेश्वर महादेव की भक्ति में डूबा चौक मानो कुछ पल के लिए शिवमय हो उठा। कदम-कदम पर गूंजते ‘हर-हर महादेव’ के जयकारों ने पूरे वातावरण को भक्तिमय बना दिया। #KotwalEshwarMahadev #KotwalEshwar #HarHarMahadev #Mahadev #Lucknow @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 24, 2026
पांडवों की आस्था से जुड़ा शिव का प्राचीन धाम : श्री सिद्धनाथ महादेव मंदिर, बहराइच जहाँ शिवभक्ति के साथ इतिहास और परंपरा की स्मृतियाँ भी जुड़ी हैं। मान्यता है कि महाभारत काल में पांडवों ने अज्ञातवास के समय भगवान शिव की आराधना की थी और धर्मराज युधिष्ठिर द्वारा स्थापित शिवलिंग आज भी श्रद्धालुओं की आस्था का प्रमुख केंद्र है। महाशिवरात्रि और सावन में बड़ी संख्या में श्रद्धालु जलाभिषेक के लिए पहुँचते हैं। लोकमान्यता है कि 21, 51 या 101 दिनों तक नियमित जल अर्पित करने से मनोकामनाएँ पूर्ण होती हैं। आस्था, इतिहास और शिवभक्ति से जुड़े इस प्राचीन धाम के दर्शन कर इसकी गौरवशाली परंपरा को जानिए। हर-हर महादेव! #SiddhnathMahadev #VisitMystateUttarPradesh #HarHarMahadev #ShivBhakti #UttarPradeshTourism @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 24, 2026
कर्पूरगौरं करुणावतारं संसारसारं भुजगेन्द्रहारम्। सदावसन्तं हृदयारविन्दे भवं भवानीसहितं नमामि॥ श्रावण मास के चतुर्थ सोमवार की आप सभी को हार्दिक मंगलमय शुभकामनाएँ। 🙏🔱 करुणा, शांति और कल्याण के स्वरूप देवाधिदेव महादेव की आराधना से जीवन में श्रद्धा, संयम और सकारात्मकता का संचार हो। भगवान भोलेनाथ की कृपादृष्टि से हर मन में शांति, हर घर में सुख-समृद्धि और हर जीवन में मंगल का वास हो। महादेव का आशीर्वाद सदैव बना रहे और जीवन का हर कदम कल्याण एवं मंगल की ओर बढ़े। हर हर महादेव! 🚩🔱 @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 23, 2026
A Blessed Morning in Kashi | Last Day in Uttar Pradesh 🇮🇳🇯🇵 On the last day of their Uttar Pradesh visit, H.E. Mr. Kotaro Nagasaki, Governor of Yamanashi Prefecture, along with the Japanese delegation, visited Shri Kashi Vishwanath Temple in Varanasi for a morning darshan. Seeking the blessings of Lord Shiva, the delegates experienced the profound spirituality and living heritage of Kashi. The visit offered a serene and spiritual beginning to the day, reflecting the enduring cultural connection and people-to-people ties between India, and Japan. #KashiVishwanath #Varanasi #Kashi #Yamanashi #JapanIndiaRelations #IndiaJapan #UPJapan @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 22, 2026
An Evening of Spirituality at Namo Ghat, Varanasi Hon’ble Governor of Yamanashi Prefecture Shri Kotaro Nagasaki, members of the Japanese delegation and other dignitaries visited Namo Ghat, Varanasi, and witnessed the sacred Ganga Aarti along the banks of the holy Ganga. The experience offered a glimpse into the spiritual essence and timeless traditions of Varanasi, adding a meaningful cultural dimension to the UP–Japan Investment Meet 2026 and celebrating the enduring bonds of friendship and cultural exchange between Uttar Pradesh and Japan. #UPJapanInvestmentMeet2026 #UPJapan #Yamanashi #Varanasi #NamoGhat #GangaAarti #Ganga #IncredibleIndia #UttarPradesh #UPTourism @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 19, 2026
जयकारों से गूंज उठा चौक, नगर भ्रमण पर निकले बाबा कोतवालेश्वर ... ढोल-नगाड़ों की गूंज, सजे हुए रथ, मनोहारी झांकियां और पुष्पों से सुसज्जित पालकी… हर दृश्य में नजर आई बाबा कोतवालेश्वर की भक्ति की भव्य छटा। श्री कोतवालेश्वर महादेव की नगर भ्रमण यात्रा में श्रद्धालु ‘हर-हर महादेव’ के जयघोष के साथ भक्ति में सराबोर नजर आए। भगवान शिव के विविध स्वरूपों की झांकियों ने यात्रा के आकर्षण को और बढ़ा दिया। आस्था और उल्लास से सजी यह यात्रा जब चौक की गलियों से गुजरी, तो जयकारों से पूरा वातावरण गूंज उठा और लखनऊ का चौक महादेव की भक्ति में डूबा नजर आया। #KotwalEshwarMahadev #HarHarMahadev #Mahadev #ShivBhakti #ShivYatra #Lucknow #UttarPradesh
- Aug 24, 2026
मऊ की साड़ी: जहाँ हर धागा बुनकरों की कला और हर बुनावट अपनी एक अलग पहचान कहती है। मऊ की साड़ियों की खूबसूरती केवल उनके रंगों और आकर्षक डिज़ाइन में नहीं, बल्कि उन कुशल हाथों की मेहनत में भी है, जो धागों को बारीकी से बुनकर एक खूबसूरत कृति का रूप देते हैं। पारंपरिक बुनाई, मनमोहक रंगों और सधे हुए पैटर्न का यह संयोजन मऊ की समृद्ध वस्त्र परंपरा को खास बनाता है। GI टैग से सम्मानित यह साड़ी उत्तर प्रदेश के बुनकरों के हुनर और हमारी समृद्ध बुनाई विरासत की पहचान है। जब हम मऊ की साड़ियाँ खरीदते हैं, तो सिर्फ एक खूबसूरत परिधान नहीं चुनते, बल्कि बुनकरों के हुनर को प्रोत्साहन देते हुए समृद्ध बुनाई परंपरा को आगे बढ़ाने में भी अपना योगदान देते हैं। #MauSaree #GIProduct #HunarUPKa #HandloomSaree #UttarPradeshTourism @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 23, 2026
A Warm Welcome to Japanese Delegates in Varanasi As part of their visit to Uttar Pradesh following the UP–Japan Investment Meet, the Japanese delegates were warmly welcomed in Varanasi by Shri Ravindra Jaiswal, Hon’ble Minister of State (Independent Charge), in the presence of Advisor to the Hon’ble Chief Minister, Shri Awanish Kumar Awasthi, and other dignitaries. As a gesture of warmth and hospitality, the delegates were honoured with souvenirs from Uttar Pradesh Tourism, offering them a glimpse into the state’s rich cultural heritage and traditions. #JapaneseDelegation #UPJapan #UPJapanInvestmentMeet2026 #UttarPradeshTourism @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 151 interactions against 513K followers, an engagement rate of 0.029%. Measured over 27 original posts, its engagement rate beats 47% of 3,810 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.9K times each, and 5.24% of those impressions turn into an interaction. That is about 0.562% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 96% carry an image or video and 41% are part of a thread. The account's strongest tracked post pulled 1.4K interactions, about 9.4x its own typical post. Recurring topics include #live, #都道府県パートナーシップ.
- What is UP Tourism's engagement rate on X?
- UP Tourism (@uptourismgov) has an engagement rate of 0.029%, based on the median interactions across 27 original posts from the last 30 days against 512,764 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.029%, UP Tourism sits above the 25th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @uptourismgov have real engagement?
- Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @uptourismgov post?
- Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 2.4 posts per day across the measured window.