UP Tourism engagement report
@uptourismgov - 512K followers on X
Measured over 45 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
A typical post picks up 136 interactions against 512K followers, an engagement rate of 0.027%. Measured over 45 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.2K times each, and 11.4% of those impressions turn into an interaction. That is about 0.234% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.4K interactions, about 10x its own typical post. Recurring topics include #amused, #ayodhya, #ayodhyadeepotsav.
Measured over 45 original posts from a 30-day window, last computed on October 18, 2026. Recurring tags: #amused, #ayodhya, #ayodhyadeepotsav.
Compared with accounts its own size
UP Tourism's engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 99% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.027%, UP Tourism sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 735 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 202610x their median
UP–Japan | Strengthening Bonds Through Culture, Tourism & Innovation 🇮🇳🤝🇯🇵 Hon’ble Governor of Yamanashi Prefecture Shri Kotaro Nagasaki, Vice Governor Shri Junichi Ishidera, members of the Japanese delegation and other dignitaries visited the Taj Mahal, Agra, the iconic UNESCO World Heritage Site and a timeless symbol of Uttar Pradesh’s rich architectural and cultural heritage. Shri Jaiveer Singh, Hon’ble Minister of Tourism & Culture, Government of Uttar Pradesh, joined the delegation during the visit, along with Dr. Ved Pati Misra, Director General, Uttar Pradesh Tourism, and other senior officials. The visit further strengthened the warm and growing ties between Uttar Pradesh and Japan, with shared cultural and tourism interests bringing the two sides closer. #UttarPradesh #UPJapan #IndiaJapan #JapanUP #TajMahal @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Sep 9, 20264.8x their median
आजमगढ़ की स्वादिष्ट मिठाई : कलाकंद उत्तर प्रदेश के खान-पान की खासियत है कि हर शहर अपने स्वाद की एक अलग पहचान रखता है। आजमगढ़ का कलाकंद भी अपनी खास मिठास और देसी स्वाद के लिए जाना जाता है। दूध से तैयार यह मिठाई अपने खास स्वाद से उत्तर प्रदेश के खान-पान की विविधता को और समृद्ध करती है। आजमगढ़ की यात्रा हो, तो कलाकंद का स्वाद लेना न भूलें। #FlavoursOfUP #UttarPradeshTourism #Azamgarh #Kalakand #FoodOfUttarPradesh @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Aug 22, 20264.6x their median
Hon’ble Governor of Yamanashi Prefecture Shri Kotaro Nagasaki, members of the Japanese delegation and other dignitaries visited Sarnath, a UNESCO World Heritage Site. The visit offered the delegation an opportunity to experience the rich spiritual, cultural and historical heritage of Uttar Pradesh. At Sarnath, the delegation explored the historic site associated with Lord Buddha’s first sermon, offering a meaningful glimpse into Uttar Pradesh’s rich Buddhist heritage and reflecting the deep civilisational and cultural connect shared between India and Japan. The visit added a cultural dimension to the UP–Japan Investment Meet 2026, further strengthening the enduring bonds of friendship and cooperation between Uttar Pradesh and Japan. #UPJapanInvestmentMeet2026 #UPJapan #Yamanashi #Sarnath #UNESCOWorldHeritage #BuddhistCircuit @narendramodi @myogiadityanath @kotaro_nagasaki @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Sep 15, 20262.0x their median
विघ्नेश्वराय वरदाय सुरप्रियाय लम्बोदराय सकलाय जगद्धिताय। नागाननाय श्रुतियज्ञविभूषिताय गौरीसुताय गणनाथ नमो नमस्ते॥ लखनऊ के झूलेलाल पार्क में गणेशोत्सव के शुभ अवसर पर ‘मनौतियों के राजा’ श्री गणेश जी की दिव्य छटा और भव्य दरबार श्रद्धालुओं के मन में भक्ति और आस्था का संचार कर रहा है। बप्पा के दर्शन को उमड़ा भक्तों का सैलाब, आरती की उजास और गूंजते जयकारे आस्था के इस भव्य उत्सव को अविस्मरणीय बना रहे हैं। हर मन में विश्वास, हर हृदय में श्रद्धा और हर कंठ पर एक ही जयघोष... गणपति बप्पा मोरया! #GaneshUtsav #GanpatiBappaMorya #ManotiyonKeRaja #GaneshChaturthi #UpTourism @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Sep 4, 20262.0x their median
मथुरा में आज इंतज़ार भी उत्सव है… क्योंकि आने वाले हैं नंदलाल। घड़ी की सुइयाँ आगे बढ़ रही हैं, लेकिन ब्रजवासियों और श्रद्धालुओं की निगाहें बस उस शुभ घड़ी पर टिकी हैं, जब आधी रात को नंदलाल के जन्म का संदेश पूरे ब्रज को आनंद से भर देगा। मथुरा वृंदावन की गलियाँ कृष्ण नाम से गूंज रही हैं, मंदिर फूलों और रोशनी से सज उठे हैं और दूर-दूर से आए श्रद्धालु भक्ति में ऐसे डूबे हैं, मानो हर कोई अपने कान्हा के स्वागत में पलकें बिछाए बैठा हो। कहीं भजन हैं, कहीं जयकारे… कहीं प्रार्थना में उठे हाथ हैं, तो कहीं आंखों में बस एक ही इंतज़ार— “कान्हा कब आएंगे?” बस कुछ पल और… फिर गूंजेगा— नंद के घर आनंद भयो, जय कन्हैया लाल की! जय श्रीकृष्ण! #KrishnaJanmashtami #Janmashtami #JaiShriKrishna @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Sep 11, 20261.8x their median
Tracing Neeb Karori Baba’s Journey Through Uttar Pradesh From his birthplace to the places that became part of his spiritual journey, Uttar Pradesh holds a deep connection with Neeb Karori Baba. Explore the significant destinations associated with Maharaj Ji, each offering a glimpse into his life, devotion, teachings, and enduring legacy. Walk through places where memories of the revered saint continue to live on, and discover a spiritual trail that connects his journey across the heart of Uttar Pradesh. #NeemKaroliBaba #NeebKaroriBaba #MaharajJi #NeemKaroliBabaJourney #SpiritualJourney @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Sep 16, 20261.7x their median
Sarnath: Uttar Pradesh’s 4th UNESCO World Heritage Site Sarnath is not just an ancient Buddhist site, it is a landmark of global cultural and spiritual heritage. Here, Lord Buddha delivered His first sermon and set the Wheel of Dharma in motion, giving Sarnath a profound place in Buddhist history. Its recognition as a UNESCO World Heritage Site highlights its outstanding universal value and strengthens its place on the global heritage map. From the magnificent Dhamek Stupa to its ancient monasteries and archaeological remains, Sarnath preserves a timeless legacy of wisdom, history and cultural exchange. @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Sep 9, 20261.7x their median
जहाँ ताज की खूबसूरती, यमुना की शांति और बागों की हरियाली एक साथ मुस्कुराती है: मेहताब बाग आगरा की ऐतिहासिक धरती पर स्थित मेहताब बाग अपनी हरियाली, शांत वातावरण और ताजमहल के मनमोहक दृश्य के लिए विशेष पहचान रखता है। यमुना के किनारे स्थित यह उद्यान आगरा की प्राकृतिक सुंदरता और स्थापत्य वैभव को एक साथ अनुभव करने का अवसर देता है। ताजमहल को एक अलग दृष्टिकोण से निहारने और प्रकृति के सान्निध्य में सुकून भरे पल बिताने के लिए मेहताब बाग एक विशेष पर्यटन स्थल है। आगरा आएँ और मेहताब बाग के मनोहारी परिवेश से ताजमहल की भव्यता को निहारने का अनुभव अवश्य करें। #VisitMyStateUttarPradesh #MehtabBagh #Agra #TajMahal #UPTourism @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Sep 2, 20261.6x their median
हलछठ: दाऊजी महाराज के जन्मोत्सव का पावन पर्व मथुरा, उत्तर प्रदेश के बलदेव धाम में स्थित दाऊजी महाराज के मंदिर में जन्माष्टमी से दो दिन पहले हलछठ का पावन पर्व मनाया जाता है। इस अवसर पर दूर-दूर से श्रद्धालु यहाँ पहुँचकर हलधरधारी श्री बलराम जी की आराधना करते हैं और उनके जन्मोत्सव में शामिल होते हैं। भक्ति, आस्था और ब्रज की समृद्ध परंपराओं से सजा यह पर्व दाऊजी धाम की धार्मिक और सांस्कृतिक विरासत को विशेष पहचान देता है। #हलछठ #HalChhath #दाऊजीमहाराज #DaujiMaharaj #बलरामजी #BalramJi #बलदेवधाम #BaldevDham #मथुरा #Mathura #ब्रजभूमि #BrajBhoomi @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
- Sep 4, 20261.6x their median
जन्माष्टमी के पावन अवसर पर श्रीकृष्ण जन्मभूमि से राधा-कृष्ण के मनोहारी युगल स्वरूप के दिव्य दर्शन…✨ जहाँ कण-कण में कृष्ण हैं, वहीं राधा-कृष्ण का यह दिव्य स्वरूप भक्ति, प्रेम और आस्था से हृदय को भाव-विभोर कर देता है। जय श्री राधा-कृष्ण! 🙏🦚 #KrishnaJanmashtami #Janmashtami #JaiShriKrishna @narendramodi @myogiadityanath @gssjodhpur @jaiveersingh099 @ASIGoI @UNESCO @amritabhijatias @UPGov @MinOfCultureGoI @tourismgoi @incredibleindia @CMOfficeUP @MEAIndia
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 136 interactions against 512K followers, an engagement rate of 0.027%. Measured over 45 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.2K times each, and 11.4% of those impressions turn into an interaction. That is about 0.234% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.4K interactions, about 10x its own typical post. Recurring topics include #amused, #ayodhya, #ayodhyadeepotsav.
- What is UP Tourism's engagement rate on X?
- UP Tourism (@uptourismgov) has an engagement rate of 0.027%, based on the median interactions across 45 original posts from the last 30 days against 511,760 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.027%, UP Tourism sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @uptourismgov have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @uptourismgov post?
- Most posts go out around 06:00 UTC, and Wednesday is its busiest day, at roughly 1.9 posts per day across the measured window.