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UN Women India engagement report

@unwomenindia - 555K followers on X

Measured over 7 original posts from a 30-day window, last computed on October 13, 2026.

Engagement

Per follower
0.002%
of 555K followers
Per impression
0.724%
1.2K views on a typical post
Reach
0.22%
of its followers see a post
Typical post
9
interactions (median)
Saved
0.081%
1 bookmarks on a typical post
Posting rate
1.1/day
active 43% of days
Peak time
05:00 UTC
Monday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 9 interactions against 555K followers, an engagement rate of 0.002%. Posts are seen about 1.2K times each, and 0.724% of those impressions turn into an interaction. That is about 0.224% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 58 interactions, about 6.4x its own typical post. Recurring topics include #leadership, #equalplay, #genderequality. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #leadership, #equalplay, #genderequality.

Where this sits in the catalog

At 0.002%, UN Women India sits below the 10th percentile of the 212,656 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,656 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,418 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link43% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 252 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 23, 20266.4x their median

    UN Women is delighted to invite applications for the State Edition of SheLeads, a leadership workshop for women leaders, to be held in Uttarakhand. Application link: https://t.co/1MeDzaSjS5 Applications will close on 3rd August 2026. https://t.co/Q3HtX6kY0F

    750102.0K viewsView on X
  • Jun 17, 20262.8x their median

    📢 Call for Stories: Voices from the Loom UN Women in collaboration with DC (Handlooms) is seeking stories of women weavers who are preserving traditions, driving innovation, leading enterprises, and strengthening communities across India. (1/2) https://t.co/U85pGdFgZa

    837201.9K viewsView on X
  • Jun 24, 20261.9x their median

    UN Women is delighted to open application for its SheLeads: States’ Edition in Punjab - a workshop for women leaders! Dates: 20 - 21 August 2026 Location: Mohali, Punjab Apply Here: https://t.co/cdbuo3IS2U Applications will close on 12 July 2026 https://t.co/6oohVIZcPV

    723114.3K viewsView on X
  • Aug 10, 20262.9x their median

    Celebrating India’s women athletes and their remarkable achievements at the Commonwealth Games 2026. (1/2) #CommonwealthGames2026 https://t.co/r82bevJpGo

    717113.0K viewsView on X
  • Jul 17, 20262.8x their median

    We had visitors at UN House, New Delhi! ​These young women from our WeSTEM and Link Women projects have a message for you on #WorldYouthSkillsDay2026 They’re breaking barriers, mastering new tech, and proving that when youth get the right skills, they drive change. Listen in! https://t.co/SIdOWejjUt

    914201.9K viewsView on X
  • Jun 5, 2026

    The Earth is sending urgent signals - from rising seas & extreme heat to devastating floods & droughts. This #WorldEnvironmentDay, we join the global call to act #NowForClimate. Investing in women's leadership & solutions is essential to building a more resilient future for all. https://t.co/zZbp2gfZ3u

    147311.0K viewsView on X
  • Aug 21, 20262.6x their median

    UN Women India joined the international conference on Building Gender-Just Food, Land and Water Systems, convened by M.S. Swaminathan Research Foundation in Chennai. https://t.co/DOXaN4FPb5

    615201.4K viewsView on X
  • Aug 19, 20262.6x their median

    Srijan Meet Up 2026 brought together women weavers from across India to celebrate their craft, leadership and journey, and to look ahead at how women-led learning can shape the future of handloom communities. @TexMinIndia https://t.co/D0wslojsda

    913102.1K viewsView on X
  • Aug 31, 20262.3x their median

    UN Women is delighted to open applications for SheLeads Uttar Pradesh- a workshop for women leaders! We invite applications from women leaders in the state to apply. If you fit the application criteria, please apply by filling the form https://t.co/9InzoWvY8a https://t.co/LhxVsXchip

    137102.6K viewsView on X
  • Sep 4, 20262.1x their median

    Care is not just a household responsibility. It is essential social and economic infrastructure—and an investment in people, jobs and inclusive growth. https://t.co/5Si9BM14iq

    610211.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#leadership#equalplay#genderequality#gendersnapshot2026#politicalparticipation

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 9 interactions against 555K followers, an engagement rate of 0.002%. Posts are seen about 1.2K times each, and 0.724% of those impressions turn into an interaction. That is about 0.224% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 58 interactions, about 6.4x its own typical post. Recurring topics include #leadership, #equalplay, #genderequality. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is UN Women India's engagement rate on X?
UN Women India (@unwomenindia) has an engagement rate of 0.002%, based on the median interactions across 7 original posts from the last 30 days against 555,190 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, UN Women India sits below the 10th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @unwomenindia have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @unwomenindia post?
Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 1.1 posts per day across the measured window.

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