Unity for Games engagement report
@unitygames - 462K followers on X
Measured over 28 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 110 interactions against 462K followers, an engagement rate of 0.024%. Measured over 28 original posts, its engagement rate beats 43% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.699% of those impressions turn into an interaction. That is about 3.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 28 posts sampled, 96% carry an image or video and 71% link out. The account's strongest tracked post pulled 6.9K interactions, about 63x its own typical post.
Measured over 28 original posts from a 30-day window, last computed on August 29, 2026.
Compared with accounts its own size
Unity for Games's engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, Unity for Games sits above the 25th percentile of the 36,134 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.11% |
| 99th percentile | 161.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -4% | 49K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 42K |
| 05:00 UTC | -4% | 41K |
| 06:00 UTC | -4% | 47K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 68K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 77K |
| 12:00 UTC | -2% | 85K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 99K |
| 16:00 UTC | -3% | 96K |
| 17:00 UTC | -2% | 89K |
| 18:00 UTC | -2% | 83K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 73K |
| 21:00 UTC | -1% | 65K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 228K |
| Monday | 0% | 281K |
| Tuesday | -2% | 270K |
| Wednesday | -1% | 249K |
| Thursday | -2% | 242K |
| Friday | -3% | 250K |
| Saturday | +3% | 225K |
Best tweets
- May 4, 202663x their median
Unity AI is now in Open Beta 🎉💫 We believe AI has the most impact when it helps creators move faster while staying in control of the creative process. Use our built-in agent tuned for Unity workflows or connect the AI tools you prefer via AI Gateway and MCP Server. https://t.co/uf133N5A9y
- Jul 30, 20265.5x their median
Unity is bringing dedicated Engine support to Netflix Games, making it easier for developers to build and deliver games across Netflix's multi-platform ecosystem on mobile and TV. Dedicated support includes optimizations for @netflixgames_'s cloud gaming offering, helping studios build once and ship across platforms while giving members a faster path from browse to play.
- Jul 27, 20263.3x their median
You asked, we listened 😉 ICYMI: At Unite Seoul last week, we announced that MCP server is now free and there are no longer any limits to concurrency on the MCP server. https://t.co/wNLp4gAxPJ
- Jul 29, 20263.2x their median
Create and manage Unity projects directly from your terminal, no Hub required. Install the Unity CLI, then add the Unity Pipeline package in your project to drive a live Editor from terminal or agent: run Play mode, execute tests, trigger recompiles, and get structured JSON back. 🔗 Install the Unity CLI + Pipeline package: https://t.co/gO1raY4N1c
- Aug 12, 20263.0x their median
Say goodbye to slow hierarchies! The new Scene Hierarchy handles millions of objects efficiently while introducing customizable columns, visual GameObject indicators, and horizontal scrolling 🎮 🔗 Watch the full Unity Engine Roadmap session: https://t.co/zo7Lis10vj https://t.co/dflW3pyMGE
- Aug 7, 20262.3x their median
Explore Bunny Blitz, a free Unity sample project 🐇⚡ Dig into a fully playable 3D-as-2D project to see how 3D GameObjects sort alongside sprites, react to 2D lights, and stay masked, all inside the URP 2D Renderer. 🔗Download Bunny Blitz from the Asset Store: https://t.co/Tsly7Bmx8B
- Aug 18, 20262.0x their median
Unity 6.5 uGUI features you should be using: 1️⃣ CanvasGroup Alpha slider 2️⃣ RaycastReceiver (no draw calls) 3️⃣ IsPressed() & IsHighlighted() on Selectables https://t.co/civTS3Cd8d
- Jul 27, 20261.8x their median
They made a game where music is illegal, so you do crimes 🎸💥 Dive into the 8-year journey behind UNBEATABLE (new DLC out today)! Learn how the @dcellgames team used Unity and FMOD for precise audio syncing, and discover their secrets to making 2D anime sprites absolutely pop in 3D environments. 🔗 Watch the full video: https://t.co/2CkoGqoNRh
- Aug 5, 20261.6x their median
Get up and running with multiplayer 🎮🔊 Join us live tomorrow to explore a brand-new 4-player sample project featuring proximity voice chat - the ultimate foundation for building your next social game. 📅 Aug 6 | 12pm ET / 9am PT / 5pm GMT 🔗 Set your reminder: https://t.co/RcDGNFallF
- Aug 4, 20261.6x their median
How to manage slope movement in 2D games 🏔️ In case you didn’t know, Unity 6 introduced Rigidbody2D.Slide to handle slopes effortlessly. https://t.co/9nlGtUUFt5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 110 interactions against 462K followers, an engagement rate of 0.024%. Measured over 28 original posts, its engagement rate beats 43% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.699% of those impressions turn into an interaction. That is about 3.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 28 posts sampled, 96% carry an image or video and 71% link out. The account's strongest tracked post pulled 6.9K interactions, about 63x its own typical post.
- What is Unity for Games's engagement rate on X?
- Unity for Games (@unitygames) has an engagement rate of 0.024%, based on the median interactions across 28 original posts from the last 30 days against 461,659 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, Unity for Games sits above the 25th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @unitygames have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @unitygames post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.97 posts per day across the measured window.