Back to @unafghanistan's profile

UN Afghanistan engagement report

@unafghanistan - 95K followers on X

Measured over 4 original posts from a 30-day window, last computed on August 25, 2026.

Engagement

Per follower
0.025%
of 95K followers
Per impression
1.35%
1.8K views on a typical post
Reach
1.87%
of its followers see a post
Typical post
24
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.1/day
active 27% of days
Peak time
04:00 UTC
Wednesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 24 interactions against 95K followers, an engagement rate of 0.025%. Posts are seen about 1.8K times each, and 1.35% of those impressions turn into an interaction. That is about 1.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 27 interactions. Recurring topics include #afghanistan, #worldhumanitarianday, #actforhumanity. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on August 25, 2026. Recurring tags: #afghanistan, #worldhumanitarianday, #actforhumanity.

Where this sits in the catalog

At 0.025%, UN Afghanistan sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.438%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 37,459 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,523 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.438%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%97K
14:00 UTC-3%100K
15:00 UTC-2%104K
16:00 UTC-4%101K
17:00 UTC-3%94K
18:00 UTC-1%87K
19:00 UTC-2%82K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-1%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%236K
Monday0%298K
Tuesday-3%295K
Wednesday-1%255K
Thursday-1%249K
Friday-3%257K
Saturday+3%231K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 2026

    This is how enterprise, exports & inclusive employment work: a third-generation Afghan company exporting thousands of tons of raisins to India & other markets, expanding into melon seeds, with women actively engaged. Made possible with support from @EUinAfghanistan. https://t.co/7S4bJ7ILuW

    213121.9K viewsView on X
  • Aug 18, 2026

    “You are not a drop in the ocean. You are the entire ocean in a drop.” — Rumi A special moment visiting the birthplace of Mawlana Jalaluddin Balkhi in historic Balkh, whose words continue to inspire people across cultures and generations. #MazarESharif #Afghanistan https://t.co/IuiPYnCoMn

    212121.6K viewsView on X
  • Aug 20, 2026

    Visiting Noor Rostayee Carpet Factory in Jawzjan, I saw how keeping the entire production process ‘from sheep to shop’ here in AFG creates greater value for producers. This means better prices, higher incomes, more jobs & stronger Afghan exports. This is what success looks like. https://t.co/3GcfFCDD4E

    165012.0K viewsView on X
  • Aug 19, 2026

    On #WorldHumanitarianDay, Bruno Lemarquis, UN Resident & Humanitarian Coordinator for #Afghanistan, pays tribute to the courage, dedication and sacrifice of Afghan aid workers serving communities across the country under challenging circumstances. #ActForHumanity https://t.co/vGwlJEry6t

    11500801 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#afghanistan#worldhumanitarianday#actforhumanity#afghan#afghanistanhumanitarianfund

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 24 interactions against 95K followers, an engagement rate of 0.025%. Posts are seen about 1.8K times each, and 1.35% of those impressions turn into an interaction. That is about 1.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 27 interactions. Recurring topics include #afghanistan, #worldhumanitarianday, #actforhumanity. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is UN Afghanistan's engagement rate on X?
UN Afghanistan (@unafghanistan) has an engagement rate of 0.025%, based on the median interactions across 4 original posts from the last 30 days against 95,107 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, UN Afghanistan sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @unafghanistan have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @unafghanistan post?
Most posts go out around 04:00 UTC, and Wednesday is its busiest day, at roughly 2.1 posts per day across the measured window.

Keep going

UN Afghanistan (@unafghanistan) Engagement Rate - 0.025% | PlayerSells