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UkraineWorld engagement report

@ukraine_world - 271K followers on X

Measured over 76 original posts from a 30-day window, last computed on September 22, 2026.

Engagement

Middle of its size range
Per follower
0.023%
of 271K followers
Per impression
1.50%
4.2K views on a typical post
Reach
1.54%
of its followers see a post
Typical post
62
interactions (median)
Saved
0.024%
1 bookmarks on a typical post
Posting rate
2.8/day
active 30% of days
Peak time
08:00 UTC
Friday

A typical post picks up 62 interactions against 271K followers, an engagement rate of 0.023%. Measured over 76 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 1.50% of those impressions turn into an interaction. That is about 1.54% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 76 posts sampled, 92% carry an image or video and 18% link out. The account's strongest tracked post pulled 3.4K interactions, about 55x its own typical post. Recurring topics include #dnipropetrovsk, #eu, #galindez.

Measured over 76 original posts from a 30-day window, last computed on September 22, 2026. Recurring tags: #dnipropetrovsk, #eu, #galindez.

Compared with accounts its own size

UkraineWorld's engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.023%, UkraineWorld sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link18% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 485 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 18, 202655x their median

    A woman in Odesa was filmed calmly crouching on her balcony after a strike hit right next to her apartment, continuing to live and keeping head up even when everything around collapses. Source: @natalie_s_natalie / Instagram https://t.co/DkzSc2x0Gy

    3.2K18411164.6M viewsView on X
  • Sep 7, 20267.9x their median

    In light of the Russian dictator claiming yet another fictitious military victory, Brigadier General Andriy Biletskyi, commander of Ukraine’s Third Army Corps, posted a video from Sviatohirsk, which Putin and his Defense Ministry declared “liberated” just days ago. There are no battles in the city. Sviatohirsk remains firmly behind Ukrainian lines, and Russian forces have not even reached it. Another humiliation for the old man in the Kremlin, and another reminder of exactly what his word is worth.

    3751014744K viewsView on X
  • Sep 4, 20265.3x their median

    On September 4, 1985, Vasyl Stus, one of Ukraine’s most prominent 20th-century poets, human rights advocates, and anti-Soviet dissidents, died in a punishment cell at the Perm-36 special-regime labour camp. He was 47 years old. Stus was a core figure of the Sixtiers (Shistdesiatnyky) movement — a generation of Ukrainian intellectuals who resisted Soviet Russification and censorship through literature, language, and culture. 🔹Exactly twenty years before his death, on September 4, 1965, during the premiere of Serhiy Parajanov's film Shadows of Forgotten Ancestors at the Ukraine Cinema in Kyiv, he stood up to publicly protest the secret mass arrests of Ukrainian intellectuals by the KGB. This act of courage cost him his academic career and launched two decades of relentless state persecution. 🔹Convicted twice for "anti-Soviet agitation and propaganda", Stus spent a total of 13 years in labour camps and forced exile. Much of his late poetry, including his legendary camp notebook Bird of Soul, was confiscated and destroyed by camp guards. 🔹Vasyl Stus died far from his homeland and family during a hunger strike in a solitary confinement cell, refusing to bow to Soviet totalitarian pressure to his final breath. Still, the true cause of his death remains unknown: whether it was from hunger, refusal of medical assistance, or suspicions of "assisting" in his death by the administration, these remain subjects of discussion and are not officially confirmed by any declassified document. 📷: open sources

    22992618.1K viewsView on X
  • Sep 2, 20265.1x their median

    Russia has killed 739 Ukrainian children and injured 2,840 others since the beginning of its full-scale invasion, as of September 1. A total of 2,374 children are considered missing, according to the Strategic Communications Center of the Armed Forces of Ukraine. According to the UN Human Rights Monitoring Mission, July 2026 saw the highest number of Ukrainian children affected by Russian aggression since April 2022, with 17 children killed and 166 injured.

    182119674.7K viewsView on X
  • Sep 4, 20264.5x their median

    Canadian Prime Minister Mark Carney stated that his message to Vladimir Putin is "Get out of Ukraine". Carney emphasised that Putin "only understands strength and directness". He noted that the Russian leader must restore all captured Ukrainian territory and end the war, which is costing the lives of over 30,000 Russian troops every month. 🎥: ClashReport

    22746817.7K viewsView on X
  • Sep 17, 20264.1x their median

    Today, Ukraine marks Rescuer’s Day. Fifty-six thousand specialists, including more than 10,000 women, work tirelessly every day and put their lives at risk for others amid Russia’s full-scale aggression. They are among the first to arrive at the sites of enemy strikes and natural disasters. They extinguish fires, clear rubble, dispose of explosive ordnance, evacuate Ukrainians from dangerous areas, and carry out many other vital tasks. Since the beginning of Russia’s full-scale invasion, 130 Ukrainian rescuers have been killed, two of whom were posthumously awarded the title of Hero of Ukraine with the Order of the Golden Star. Ukraine is grateful to those who continue this vital work and honors the memory of those who gave their lives helping others. Video: In memory of fallen rescuers / SES Ukraine

    20251017.0K viewsView on X
  • Sep 3, 20263.4x their median

    ⚡️ Right now in Kyiv, a residential building is on fire following a Russian attack. Fifteen people have been evacuated from the building. Emergency services are working at the scene. ❗️ This is the seventh attack on Ukraine’s capital since the beginning of the day. 📽️: УНІАН https://t.co/IdpHOu6cbX

    13369527.1K viewsView on X
  • Sep 17, 20262.9x their median

    In the Harry Potter universe, every Hogwarts student is sorted into a house that determines their path at school. Ukrainian soldiers gave that idea a military twist: a “sorting hat” now decides which type of weapon each service member gets. Watch the video to see what each soldier receives. 🪄🇺🇦 Source: borimskiianatolii / Instagram

    15129017.8K viewsView on X
  • Sep 3, 20262.9x their median

    Recent updates as of 03.09 👇 https://t.co/v8uVjrxSN1

    13932633.4K viewsView on X
  • Sep 2, 20262.9x their median

    Every 30 minutes, children at a kindergarten in Kyiv have to stop what they are doing and run to the bomb shelter. Their “breaks” are not for games, snacks, or lunch. They are spent rushing underground before the next Shahed drone attack. This is what Russia’s war has done to childhood in Ukraine — turning an ordinary day at kindergarten into a constant race for safety. Source: United24

    12847306.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dnipropetrovsk#eu#galindez#kharkiv#moscow

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 62 interactions against 271K followers, an engagement rate of 0.023%. Measured over 76 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 1.50% of those impressions turn into an interaction. That is about 1.54% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 76 posts sampled, 92% carry an image or video and 18% link out. The account's strongest tracked post pulled 3.4K interactions, about 55x its own typical post. Recurring topics include #dnipropetrovsk, #eu, #galindez.

What is UkraineWorld's engagement rate on X?
UkraineWorld (@ukraine_world) has an engagement rate of 0.023%, based on the median interactions across 76 original posts from the last 30 days against 271,280 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.023%, UkraineWorld sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ukraine_world have real engagement?
Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ukraine_world post?
Most posts go out around 08:00 UTC, and Friday is its busiest day, at roughly 2.8 posts per day across the measured window.

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