Home Office engagement report
@ukhomeoffice - 1.1M followers on X
Measured over 38 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 1.3K interactions against 1.1M followers, an engagement rate of 0.127%. Measured over 38 original posts, its engagement rate beats 77% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 73K times each, and 1.82% of those impressions turn into an interaction. That is about 6.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 38 posts sampled, 34% carry an image or video and 11% link out. The account's strongest tracked post pulled 15K interactions, about 12x its own typical post.
Measured over 38 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Home Office's engagement rate beats 77% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.127%, Home Office sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 24, 202612x their median
🚨 Homicides in England and Wales have fallen to their lowest level in almost fifty years.
- Jul 18, 202610x their median
🚨 Knife murders in England and Wales are at the lowest level in a decade.
- Jul 17, 20269.5x their median
The Islamic Revolutionary Guard Corps (IRGC) has been designated under the National Security (State Threats) Act. Anyone who supports or assists the IRGC, or receives payment from it, could face 14 years in prison. Those who commit acts of sabotage could face life imprisonment.
- Aug 12, 20267.4x their median
🚨13 more asylum hotels have closed and are being returned to local communities: Ramada Jarvis Hotel, Loughborough Chimney House Hotel, Sandbach Britannia Ashley Hotel, Hale Gold Thorn Hotel, Wolverhampton Grand Metropole Hotel, Blackpool Nottingham Hotel, Nottingham Grosvenor Hotel, Stratford-upon-Avon Staycity Apartments Deptford Bridge, Lewisham Needham House, Hitchin Holiday Inn Bridgwater Holiday Inn Express Dunstable Dubrovnik Hotel, Bradford Best Western Brook Hotel, Norwich
- Aug 2, 20266.7x their median
UPDATE: Almost 1,000 law enforcement, intelligence and military officers have now been deployed on the French coast to stop small boats.
- Aug 3, 20264.1x their median
🚨 Almost 60% of all Channel crossing events have been stopped before they hit UK waters since July 2024.
- Aug 12, 20263.9x their median
Fewer than 160 asylum hotels now remain in use across the country, down from 400 at their peak. All remaining asylum hotels are set to close and be returned to local communities by 2029.
- Aug 28, 20263.4x their median
By December 2027, every police force in England and Wales is to have its own specialist rape and sexual offence team to protect women and girls from violence and abuse. We've brought this forward by 18 months because the scale of violence against women and girls demands urgency. Alongside this, £13.3 million of new funding will support specialist Protection Order Teams to test ways to strengthen the enforcement of protection orders to protect victims, improve offender management and prevent further harm. We're also expanding intensive perpetrator management to tackle the root causes of abuse, prevent reoffending and help break the cycle of violence.
- Aug 1, 20263.4x their median
Despite recent images circulating on social media around the work of French law enforcement to prevent small boat crossings, they do not represent the full picture. Over 46,000 small boat Channel crossing attempts have been prevented since July 2024. The UK Government is bearing down on small boat crossings, with removals of small boat migrants at record levels and asylum claims down by 12%. The Home Secretary has signed a landmark new payment by results deal with France to boost enforcement action on beaches and put people smugglers behind bars. And almost 70,000 people who were here illegally have been removed or deported – an increase of 41% – and we are going further to remove the incentives that draw illegal migrants to this country.
- Sep 1, 20262.3x their median
🚨 June, July and August recorded the lowest combined total for small boat crossings since 2019.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 1.3K interactions against 1.1M followers, an engagement rate of 0.127%. Measured over 38 original posts, its engagement rate beats 77% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 73K times each, and 1.82% of those impressions turn into an interaction. That is about 6.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 38 posts sampled, 34% carry an image or video and 11% link out. The account's strongest tracked post pulled 15K interactions, about 12x its own typical post.
- What is Home Office's engagement rate on X?
- Home Office (@ukhomeoffice) has an engagement rate of 0.127%, based on the median interactions across 38 original posts from the last 30 days against 1,056,498 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.127%, Home Office sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ukhomeoffice have real engagement?
- Its engagement rate beats 77% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ukhomeoffice post?
- Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 1.77 posts per day across the measured window.