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ufotable engagement report

@ufotable - 1.2M followers on X

Measured over 161 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Top quarter for its size
Per follower
0.153%
of 1.2M followers
Per impression
1.93%
97K views on a typical post
Reach
7.92%
of its followers see a post
Typical post
1.9K
interactions (median)
Saved
0.067%
65 bookmarks on a typical post
Posting rate
9.07/day
active 100% of days
Peak time
09:00 UTC
Sunday

A typical post picks up 1.9K interactions against 1.2M followers, an engagement rate of 0.153%. Measured over 161 original posts, its engagement rate beats 77% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 97K times each, and 1.93% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 161 posts sampled, 97% carry an image or video and 69% link out. The account's strongest tracked post pulled 158K interactions, about 90x its own typical post. Recurring topics include #鬼滅の刃, #魔法使いの夜, #ufotable.

Measured over 161 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #鬼滅の刃, #魔法使いの夜, #ufotable.

Compared with accounts its own size

ufotable's engagement rate beats 77% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 66% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.153%, ufotable sits above the 50th percentile of the 204,880 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video97% of posts+111%+108% to +115%34K
Outbound link69% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 69% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 164 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 7, 202690x their median

    ─────────  #魔法使いの夜 𝟏𝟏.𝟐𝟎(金)劇場公開 ───────── 原作:奈須きのこ・TYPE-MOON アニメーション制作:ufotable   これは、一人の少女<まほうつかい>の、 はじまりの物語。 #TYPEMOON #ufotable https://t.co/B6CIx3dYdH

    107K46K3964.2K9.5M viewsView on X
  • Sep 30, 202668x their median

    ───────────   #魔法使いの夜 最終予告 公開 ─────────── 主題歌: #supercell「夜と青」 原作:奈須きのこ・TYPE-MOON アニメーション制作:ufotable 11月20日(金) 劇場公開 #TYPEMOON #ufotable https://t.co/i10zYRD1MV

    88K36K2634.8K6.7M viewsView on X
  • Sep 23, 20269.8x their median

    【🎃お知らせ①🐦‍⬛] 「アニメ『鬼滅の刃』ハロウィン2026」イベント 開催決定 ! 今年のテーマは「カラス」 夜闇に溶けるようなダークな衣装をまとい、鬼滅の刃のキャラクターとカラスたちが揃い踏み。 妖しく魅力的なハロウィンナイトをお楽しみください。 #鬼滅の刃 ▼特設サイトは本ポストスレッド(ツリー投稿)からチェック

    13K4.9K38862777K viewsView on X
  • Oct 1, 20267.4x their median

    【イベント情報】 11月7~8日に開催「AGF2026」にufotableが出展決定! イベントではアニメ「鬼滅の刃」新規描き下ろしイラストグッズをお届けします。 本日は、新規描き下ろしイラストのシルエットを初公開! イラストとグッズの全容は10/28(水)に公開予定。 お楽しみに! #鬼滅の刃 #AGF_2026 https://t.co/fbjmioIlgX

    9.7K3.2K401.1K729K viewsView on X
  • Oct 10, 20266.7x their median

    ─────────  #魔法使いの夜 𝟏𝟏.𝟐𝟎(金)劇場公開 ───────── 全国の劇場にて「最終予告」を使用した 新規劇場用予告の上映がスタートしております! ※一部劇場を除く 劇場へお越しの際は、ぜひお楽しみに✨ #TYPEMOON #ufotable https://t.co/Zpbe2KEe4G

    10K2.1K202831.5M viewsView on X
  • Sep 3, 20266.4x their median

    【お誕生日】 本日9月3日は、アニメ「鬼滅の刃」より 我妻善逸の誕生日 です。 誕生日は、一人ひとりが“主役”となる日ー 今年のテレビアニメ「鬼滅の刃」の誕生祭イラストは、 舞台の上で主役を飾る姿を特別な描き下ろしにしてお届け。 全国の鬼滅の刃コラボカフェにてお祝いのイベントを開催するほか、 オンラインでも 我妻善逸の誕生日をお祝いです。 #鬼滅の刃 ▼特設サイト https://t.co/Ku7JVMoaMY

    9.6K2.3K24132231K viewsView on X
  • Sep 15, 20265.8x their median

    【お誕生日】 本日9月15日は、アニメ「鬼滅の刃」より伊黒小芭内の誕生日 です。 誕生日は、一人ひとりが“主役”となる日ー 今年のテレビアニメ「鬼滅の刃」の誕生祭イラストは、 舞台の上で主役を飾る姿を特別な描き下ろしにしてお届け。 全国の鬼滅の刃コラボカフェにてお祝いのイベントを開催するほか、 オンラインでも伊黒小芭内の誕生日をお祝いです。 #鬼滅の刃 ▼特設サイト https://t.co/Sau1lrmPAN

    8.8K1.9K19128218K viewsView on X
  • Oct 22, 20265.5x their median

    ─────────── みんなで観よう! TYPE-MOON × ufotable ─────────── 劇場版「#空の境界」 2026.10.30より各配信サイトにて配信開始。 11.20公開 映画「#魔法使いの夜」に向けて TYPE-MOON × ufotableの第一作目、ぜひご覧ください。 https://t.co/lccXtqdoZN

    7.7K2.6K16182397K viewsView on X
  • Sep 27, 20265.5x their median

    ───────────  劇場アニメーション   #魔法使いの夜 「最終予告」解禁まで    あと3日 ─────────── 9月30日(水)19:00 新情報解禁特番にて解禁。 #TYPEMOON #ufotable https://t.co/GJtCRxg2OI

    8.6K1.8K955414K viewsView on X
  • Oct 7, 20265.5x their median

    【アニメ「鬼滅の刃」鬼襲来再来イベント】 「繋がる」シリーズの新イラスト「無限城編第一章」も登場! 合わせて、繋がるランダムアクリルスタンドや繋がる缶バッジなどのグッズもご用意。 是非チェックしてみてください。 ▼詳細はこちら https://t.co/LhgJwuUz4B #鬼滅の刃 https://t.co/IZ2pblBsJK

    7.6K2.3K4532371K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#鬼滅の刃#魔法使いの夜#ufotable#typemoon#マチアソビ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.9K interactions against 1.2M followers, an engagement rate of 0.153%. Measured over 161 original posts, its engagement rate beats 77% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 97K times each, and 1.93% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 161 posts sampled, 97% carry an image or video and 69% link out. The account's strongest tracked post pulled 158K interactions, about 90x its own typical post. Recurring topics include #鬼滅の刃, #魔法使いの夜, #ufotable.

What is ufotable's engagement rate on X?
ufotable (@ufotable) has an engagement rate of 0.153%, based on the median interactions across 161 original posts from the last 30 days against 1,230,877 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.153%, ufotable sits above the 50th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ufotable have real engagement?
Its engagement rate beats 77% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ufotable post?
Most posts go out around 09:00 UTC, and Sunday is its busiest day, at roughly 9.07 posts per day across the measured window.

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