ufotable engagement report
@ufotable - 1.2M followers on X
Measured over 161 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 1.9K interactions against 1.2M followers, an engagement rate of 0.153%. Measured over 161 original posts, its engagement rate beats 77% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 97K times each, and 1.93% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 161 posts sampled, 97% carry an image or video and 69% link out. The account's strongest tracked post pulled 158K interactions, about 90x its own typical post. Recurring topics include #鬼滅の刃, #魔法使いの夜, #ufotable.
Measured over 161 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #鬼滅の刃, #魔法使いの夜, #ufotable.
Compared with accounts its own size
ufotable's engagement rate beats 77% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 66% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.153%, ufotable sits above the 50th percentile of the 204,880 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 69% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 69% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 164 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 7, 202690x their median
───────── #魔法使いの夜 𝟏𝟏.𝟐𝟎(金)劇場公開 ───────── 原作:奈須きのこ・TYPE-MOON アニメーション制作:ufotable これは、一人の少女<まほうつかい>の、 はじまりの物語。 #TYPEMOON #ufotable https://t.co/B6CIx3dYdH
- Sep 30, 202668x their median
─────────── #魔法使いの夜 最終予告 公開 ─────────── 主題歌: #supercell「夜と青」 原作:奈須きのこ・TYPE-MOON アニメーション制作:ufotable 11月20日(金) 劇場公開 #TYPEMOON #ufotable https://t.co/i10zYRD1MV
- Sep 23, 20269.8x their median
【🎃お知らせ①🐦⬛] 「アニメ『鬼滅の刃』ハロウィン2026」イベント 開催決定 ! 今年のテーマは「カラス」 夜闇に溶けるようなダークな衣装をまとい、鬼滅の刃のキャラクターとカラスたちが揃い踏み。 妖しく魅力的なハロウィンナイトをお楽しみください。 #鬼滅の刃 ▼特設サイトは本ポストスレッド(ツリー投稿)からチェック
- Oct 1, 20267.4x their median
【イベント情報】 11月7~8日に開催「AGF2026」にufotableが出展決定! イベントではアニメ「鬼滅の刃」新規描き下ろしイラストグッズをお届けします。 本日は、新規描き下ろしイラストのシルエットを初公開! イラストとグッズの全容は10/28(水)に公開予定。 お楽しみに! #鬼滅の刃 #AGF_2026 https://t.co/fbjmioIlgX
- Oct 10, 20266.7x their median
───────── #魔法使いの夜 𝟏𝟏.𝟐𝟎(金)劇場公開 ───────── 全国の劇場にて「最終予告」を使用した 新規劇場用予告の上映がスタートしております! ※一部劇場を除く 劇場へお越しの際は、ぜひお楽しみに✨ #TYPEMOON #ufotable https://t.co/Zpbe2KEe4G
- Sep 3, 20266.4x their median
【お誕生日】 本日9月3日は、アニメ「鬼滅の刃」より 我妻善逸の誕生日 です。 誕生日は、一人ひとりが“主役”となる日ー 今年のテレビアニメ「鬼滅の刃」の誕生祭イラストは、 舞台の上で主役を飾る姿を特別な描き下ろしにしてお届け。 全国の鬼滅の刃コラボカフェにてお祝いのイベントを開催するほか、 オンラインでも 我妻善逸の誕生日をお祝いです。 #鬼滅の刃 ▼特設サイト https://t.co/Ku7JVMoaMY
- Sep 15, 20265.8x their median
【お誕生日】 本日9月15日は、アニメ「鬼滅の刃」より伊黒小芭内の誕生日 です。 誕生日は、一人ひとりが“主役”となる日ー 今年のテレビアニメ「鬼滅の刃」の誕生祭イラストは、 舞台の上で主役を飾る姿を特別な描き下ろしにしてお届け。 全国の鬼滅の刃コラボカフェにてお祝いのイベントを開催するほか、 オンラインでも伊黒小芭内の誕生日をお祝いです。 #鬼滅の刃 ▼特設サイト https://t.co/Sau1lrmPAN
- Oct 22, 20265.5x their median
─────────── みんなで観よう! TYPE-MOON × ufotable ─────────── 劇場版「#空の境界」 2026.10.30より各配信サイトにて配信開始。 11.20公開 映画「#魔法使いの夜」に向けて TYPE-MOON × ufotableの第一作目、ぜひご覧ください。 https://t.co/lccXtqdoZN
- Sep 27, 20265.5x their median
─────────── 劇場アニメーション #魔法使いの夜 「最終予告」解禁まで あと3日 ─────────── 9月30日(水)19:00 新情報解禁特番にて解禁。 #TYPEMOON #ufotable https://t.co/GJtCRxg2OI
- Oct 7, 20265.5x their median
【アニメ「鬼滅の刃」鬼襲来再来イベント】 「繋がる」シリーズの新イラスト「無限城編第一章」も登場! 合わせて、繋がるランダムアクリルスタンドや繋がる缶バッジなどのグッズもご用意。 是非チェックしてみてください。 ▼詳細はこちら https://t.co/LhgJwuUz4B #鬼滅の刃 https://t.co/IZ2pblBsJK
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.9K interactions against 1.2M followers, an engagement rate of 0.153%. Measured over 161 original posts, its engagement rate beats 77% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 97K times each, and 1.93% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 161 posts sampled, 97% carry an image or video and 69% link out. The account's strongest tracked post pulled 158K interactions, about 90x its own typical post. Recurring topics include #鬼滅の刃, #魔法使いの夜, #ufotable.
- What is ufotable's engagement rate on X?
- ufotable (@ufotable) has an engagement rate of 0.153%, based on the median interactions across 161 original posts from the last 30 days against 1,230,877 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.153%, ufotable sits above the 50th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ufotable have real engagement?
- Its engagement rate beats 77% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ufotable post?
- Most posts go out around 09:00 UTC, and Sunday is its busiest day, at roughly 9.07 posts per day across the measured window.