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Ubi Franklin Ofem engagement report

@ubifranklin1 - 57K followers on X

Measured over 24 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Top quarter for its size
Per follower
0.72%
of 57K followers
Per impression
2.23%
19K views on a typical post
Reach
32.3%
of its followers see a post
Typical post
413
interactions (median)
Saved
0.148%
28 bookmarks on a typical post
Posting rate
2.9/day
active 27% of days
Peak time
15:00 UTC
Friday

A typical post picks up 413 interactions against 57K followers, an engagement rate of 0.72%. Measured over 24 original posts, its engagement rate beats 80% of 20,445 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 19K times each, and 2.23% of those impressions turn into an interaction. That is about 32.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 24 posts sampled, 50% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 16K interactions, about 39x its own typical post.

Measured over 24 original posts from a 30-day window, last computed on October 5, 2026.

Compared with accounts its own size

Ubi Franklin Ofem's engagement rate beats 80% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.72%, Ubi Franklin Ofem sits above the 75th percentile of the 205,374 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 265 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 2, 202639x their median

    If someone is winning, they're not winning against you. They're winning against life. So, drop the unnecessary envy and hate.

    12K3.5K6083138K viewsView on X
  • Sep 30, 202621x their median

    My friend just welcomed twins through CS, and this morning she called me crying. I immediately thought something was wrong with the babies. Turns out, her landlord had just sent her a letter reducing their rent by 50%. I asked her to send me the letter because I honestly couldn’t believe it. I read it twice. In Lagos? A landlord actually reducing rent because his tenant’s wife just gave birth to twins? I don’t even know what to say. 🥹 Are there really landlords like this, or is this a one-in-a-million kind of landlord? ❤️

    6.8K1.2K660188398K viewsView on X
  • Sep 28, 202618x their median

    Name one male artiste you really love , Not Wizkid, not Davido, not burna boy, just one random artiste

    4.5K3852.1K381143K viewsView on X
  • Oct 1, 202610x their median

    “Ikorodu Spicy Noodles” is the best selling food on their menu because he cooked it for Davido. But why would you want to cook noodles for Davido and you will forget the noodles at home. 😂😭 https://t.co/R7PxwqHaPK

    3.6K470381983K viewsView on X
  • Sep 29, 20267.5x their median

    On this episode of Talks with Ubi Franklin, I take you inside the story of Kizz Daniel and G-Worldwide the record label dispute, the journey from Kiss Daniel to Kizz Daniel, and some of what happened behind the scenes. https://t.co/gCbsDzcunT

    2.6K371661592K viewsView on X
  • Oct 2, 20266.2x their median

    “Ubi Franklin said, just come finish KUKERE Song, make we do the performance then you go back, I got in the studio with DJ Tunez finished the song. I was in Ubi’s place where we were squatting together, Ubi came back and said ‘I believe in the song, I too believe in the song” ——- Iyanya

    2.2K290462195K viewsView on X
  • Sep 30, 20265.7x their median

    Was watching Asa Asika’s interview and he said Davido was touring SA back in the day off just two songs. It made me wonder, rather than just jumping straight to the UK and USA after taking off in Naija, why can’t our artistes test African countries and build an organic fanbase in markets around the continent? Seems like that’s how it used to be back in the day, but it stopped after “Afrobeats To The World” came.

    2.1K1975337220K viewsView on X
  • Oct 1, 20264.1x their median

    Shizzy of all people in Davido's team na him dey do this rubbish? In the end humans go be humans. Davido has always credited him as a producer on the song and Shizzy himself has admitted severally that Davido Co-produced Dami Duro so why story dey change now.

    1.5K1754714434K viewsView on X
  • Sep 28, 20261.7x their median

    If you are Artiste Manager or aspiring to be one, watch this interview @AsaAsika on THE MANAGER’S PLAYBOOK. If you play in the entertainment space or around the pace. Watch this. https://t.co/01HvBVGpuO

    5879314618K viewsView on X
  • Sep 29, 20261.5x their median

    If the devil want to punish you as a man, he will give you a jobless Nigerian babe with high taste. With the extremely bad economic situation of Nigeria, no one should be relying on another person to pay their bills. The country is too hard for you to add a liability to the list.

    439157261617K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 413 interactions against 57K followers, an engagement rate of 0.72%. Measured over 24 original posts, its engagement rate beats 80% of 20,445 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 19K times each, and 2.23% of those impressions turn into an interaction. That is about 32.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 24 posts sampled, 50% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 16K interactions, about 39x its own typical post.

What is Ubi Franklin Ofem's engagement rate on X?
Ubi Franklin Ofem (@ubifranklin1) has an engagement rate of 0.72%, based on the median interactions across 24 original posts from the last 30 days against 57,419 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.72%, Ubi Franklin Ofem sits above the 75th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ubifranklin1 have real engagement?
Its engagement rate beats 80% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ubifranklin1 post?
Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 2.9 posts per day across the measured window.

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