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twenty one pilots engagement report

@twentyonepilots - 3.7M followers on X

Measured over 3 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.605%
of 3.7M followers
Per impression
9.52%
238K views on a typical post
Reach
6.36%
of its followers see a post
Typical post
23K
interactions (median)
Saved
0.236%
563 bookmarks on a typical post
Posting rate
0.3/day
active 10% of days
Peak time
16:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 23K interactions against 3.7M followers, an engagement rate of 0.605%. Posts are seen about 238K times each, and 9.52% of those impressions turn into an interaction. That is about 6.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 49K interactions, about 3.3x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #toposu.

Where this sits in the catalog

At 0.605%, twenty one pilots sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 119 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 16, 20263.3x their median

    Drag Path. https://t.co/nboOccsx6q

    38K5.9K1.6K3.1K2.2M viewsView on X
  • Feb 17, 20261.8x their median

    Drag Path is now available for everyone everywhere. https://t.co/0WKxeZKUKj https://t.co/aFiFI1ykwT

    32K7.0K7781.7K1.6M viewsView on X
  • Jan 8, 20266.7x their median

    From our massive Mexico City headline show on The Clancy World Tour. We have never captured a show quite like this. Experience it in IMAX and cinemas worldwide February 26, with limited IMAX previews February 25. Tickets officially on sale January 15. https://t.co/TfCVuejrX3 https://t.co/7ieKsVezqx

    27K5.9K7682.2K1.0M viewsView on X
  • Oct 30, 20253.6x their median

    meg and jack thanks for having us be a part of your induction to the rock and roll hall of fame.. no group more deserving than the freaking white stripes.. josh and i are working on seven nation army now, and hope to give it every bit of justice it deserves.. nov8

    29K3.4K1.2K1.4K1.1M viewsView on X
  • Oct 18, 2026

    our biggest hometown show ever. you made it unforgettable. https://t.co/QhbErZZKL7

    22K4.5K645271238K viewsView on X
  • Jun 1, 2026

    final touch ups before we walked the carpet at the @AMAs on tv. we have to look out for each other you know? https://t.co/BZx0HWG1pX

    21K3.9K7291.2K413K viewsView on X
  • Nov 20, 20252.0x their median

    Our performance honoring The White Stripes is up on the @rockhall channel. Meg and Jack, you've inspired us all. https://t.co/unrCnzWbUN https://t.co/zcJ1wYWsbe

    19K3.5K423179300K viewsView on X
  • Oct 20, 2026

    thank you for this weekend. https://t.co/wegoMvKUeS

    18K3.6K562175186K viewsView on X
  • May 12, 2026

    https://t.co/xzfb4wkBA3

    18K2.5K1.0K1.1K540K viewsView on X
  • Jun 26, 2026

    gotta get the blood flowin' before the show these days. https://t.co/s4KEpobe3Y

    19K2.7K278486465K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#toposu

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 23K interactions against 3.7M followers, an engagement rate of 0.605%. Posts are seen about 238K times each, and 9.52% of those impressions turn into an interaction. That is about 6.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 49K interactions, about 3.3x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is twenty one pilots's engagement rate on X?
twenty one pilots (@twentyonepilots) has an engagement rate of 0.605%, based on the median interactions across 3 original posts from the last 30 days against 3,748,303 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.605%, twenty one pilots sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @twentyonepilots have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @twentyonepilots post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.3 posts per day across the measured window.

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