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TV Cultura engagement report

@tvcultura - 780K followers on X

Measured over 59 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 780K followers
Per impression
0.401%
1.5K views on a typical post
Reach
0.19%
of its followers see a post
Typical post
6
interactions (median)
Saved
0.067%
1 bookmarks on a typical post
Posting rate
1.97/day
active 70% of days
Peak time
02:00 UTC
Wednesday

A typical post picks up 6 interactions against 780K followers, an engagement rate of 0.001%. Measured over 59 original posts, its engagement rate beats 9% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.401% of those impressions turn into an interaction. That is about 0.192% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 59 posts sampled, 46% carry an image or video and 54% link out. The account's strongest tracked post pulled 102 interactions, about 17x its own typical post. Recurring topics include #tvcultura, #somoscultura, #provoca.

Measured over 59 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #tvcultura, #somoscultura, #provoca.

Compared with accounts its own size

TV Cultura's engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, TV Cultura sits below the 10th percentile of the 37,350 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 12, 202617x their median

    “O sexo muitas vezes reaviva coisas.” No #Provoca, o casal Maria Flor e Emanuel Aragão discutem o nível de importância do sexo em um relacionamento amoroso e relembram crise na relação. #TVCultura #SomosCultura https://t.co/a5XSmgfTUx

    982209.9K viewsView on X
  • Aug 11, 202613x their median

    "Brasileiros não confiam nas urnas eletrônicas", diz CEO do Instituto IDEIA #RodaViva #TVCultura #CilaSchulman https://t.co/8Dw5vMvFZe

    1115957.9K viewsView on X
  • Aug 30, 20267.5x their median

    O ator Kiko Mascarenhas tem 4 décadas de carreira no teatro, TV e cinema. O que você ainda não sabe sobre ele? Pode perguntar, que ele responde no #Provoca. https://t.co/Oj0jx3OyTl

    382413.3K viewsView on X
  • Aug 28, 20264.7x their median

    Roda Viva recebe Fernando Haddad, candidato do PT ao governo de SP, nesta segunda (31). #RodaViva #TVCultura #SomosCultura https://t.co/g21gDZAAWw

    226002.5K viewsView on X
  • Aug 18, 20264.7x their median

    Hoje perdemos Laura Cardoso, um dos grandes nomes da dramaturgia brasileira. Em um registro do Provocações, a atriz conversa com Antônio Abujamra sobre a morte e a reencarnação. Ao ser questionada sobre como gostaria de morrer, responde: “De verdade, acho que dormindo”. A TV Cultura também presta homenagem à atriz em sua programação. Na sexta-feira, às 23h30, o Cultura Memória exibe o episódio do Provocações com Laura Cardoso. #TVCultura #LauraCardoso #Provocações

    242021.6K viewsView on X
  • Aug 13, 20264.5x their median

    🎶 João Bosco no Bem Brasil! Neste domingo (16), às 12h, um dos maiores nomes da música brasileira chega ao palco do Sesc Itaquera para um show imperdível! ▶️ Assista ao vivo na TV Cultura ou pelo YouTube (TV Cultura e SescSP) #BemBrasil #TVCultura #SomosCultura #JoãoBosco https://t.co/BJb8cbkNNy

    261004.9K viewsView on X
  • Aug 12, 20263.8x their median

    “Foi muito difícil para mim.” No #Provoca, a atriz Maria Flor relembra o desafio pessoal que foi se tornar uma madrasta no começo do relacionamento com o psicanalista Emanuel Aragão. #TVCultura #SomosCultura https://t.co/97ROjHU3BY

    212004.3K viewsView on X
  • Aug 18, 20263.5x their median

    TV Cultura homenageia Laura Cardoso com exibição de dois programas que relembram sua trajetória. #LauraCardoso #TVCultura #SomosCultura https://t.co/OjPU5J0ZuF

    164011.3K viewsView on X
  • Aug 12, 20263.5x their median

    No #Provoca, a atriz Maria Flor explica por que acredita que o casamento é uma "instituição falida". #TVCultura #SomosCultura https://t.co/fUG1t9Q3Jy

    152403.9K viewsView on X
  • Aug 16, 20262.8x their median

    🎶 Tem João Bosco no Bem Brasil! Neste domingo (16), ao meio-dia, acompanhe esse encontro especial, ao vivo na TV Cultura e nos canais da TV Cultura e do SescSP no YouTube. 🔔 Ative as notificações e não perca esse encontro especial com João Bosco no Bem Brasil! 📸 Foto: Leo Aversa #BemBrasil #TVCultura #SomosCultura #JoãoBosco

    151102.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#tvcultura#somoscultura#provoca#rodaviva#opinião

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6 interactions against 780K followers, an engagement rate of 0.001%. Measured over 59 original posts, its engagement rate beats 9% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.401% of those impressions turn into an interaction. That is about 0.192% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 59 posts sampled, 46% carry an image or video and 54% link out. The account's strongest tracked post pulled 102 interactions, about 17x its own typical post. Recurring topics include #tvcultura, #somoscultura, #provoca.

What is TV Cultura's engagement rate on X?
TV Cultura (@tvcultura) has an engagement rate of 0.001%, based on the median interactions across 59 original posts from the last 30 days against 780,083 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, TV Cultura sits below the 10th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @tvcultura have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @tvcultura post?
Most posts go out around 02:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.

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