Turismo de Portugal engagement report
@turismoportugal - 180K followers on X
Measured over 15 original posts from a 30-day window, last computed on October 16, 2026.
Engagement
A typical post picks up 0 interactions against 180K followers, an engagement rate of 0%. Measured over 15 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 619 times each, and 0% of those impressions turn into an interaction. That is about 0.345% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 5 interactions. Recurring topics include #tdp, #turismo, #turismodeportugal.
Measured over 15 original posts from a 30-day window, last computed on October 16, 2026. Recurring tags: #tdp, #turismo, #turismodeportugal.
Compared with accounts its own size
Turismo de Portugal's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, Turismo de Portugal sits below the 10th percentile of the 205,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 284 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 2026
📈 Portugal sobe ao 11.º lugar no TTDI 2026 🇵🇹 Portugal sobe do 12.º para o 11.º lugar, reforçando a sua posição entre as economias com melhores condições para o desenvolvimento do turismo. 🔗 https://t.co/SxdyutPcNw #turismodeportugal #turismo #tdp #TTDI2026 #WEF https://t.co/JFdsRnj00L
- Aug 10, 2026
Está aberto o aviso para a Rede de Refúgios Climáticos «Stay Cool», destinado a câmaras municipais e juntas de freguesia. Com uma dotação de 1 M€, apoia a criação e qualificação de refúgios climáticos. Saiba mais: https://t.co/lg7vwKe1pM #TurismoDePortugal https://t.co/6E2Hhjbi0u
- Jul 1, 2026
Integre o seu espaço na Rede de Refúgios Climáticos | Stay Cool. 🌿 O formulário de adesão já está disponível. Saiba quem pode aderir e como integrar esta iniciativa do Turismo de Portugal. 🔗 https://t.co/GRUbRjj0rr #turismodeportugal #tdp #açãoclimática #turismosustentável https://t.co/WqIooBxuIK
- Oct 2, 2026
🌿 Portugal na Vanguarda Mundial da Sustentabilidade 1.ª Conferência dos Sete Observatórios Regionais de Turismo Sustentável aborda gestão sustentável dos destinos. 📅 14 out. | 📍Peniche 🔗 Programa e inscrições em https://t.co/XPXM4if9NA #turismodeportugal #turismo #tdp https://t.co/ARfX2J103v
- Jun 25, 2026
🏅9 Escolas do Turismo de Portugal foram distinguidas na 5.ª edição da RedEscolas AntiCorrupção: 6 como selo Ouro e 3 com selo Prata, reconhecendo o trabalho desenvolvido na promoção da ética, da integridade e da transparência. 🔗 https://t.co/nv8eFYbQnp #turismodeportugal #tdp https://t.co/UDhEcW1DUL
- Jun 19, 2026
Portugal dá mais um passo na adaptação climática do turismo. O Programa Refúgios Climáticos | Stay Cool vai criar uma rede nacional de espaços seguros e termicamente confortáveis. Saiba mais: https://t.co/aoTm88Jyoe #turismodeportugal #tdp #açãoclimática #turismosustentável https://t.co/YYvpXtIYgH
- Aug 20, 2026
📊 No 1.º semestre de 2026, Portugal registou 15,1 milhões de hóspedes (+2,1%), 36,9 milhões de dormidas (+1,3%) e 12,9 mil milhões de euros em receitas turísticas (+4,2%). Mais indicadores no TravelBI: https://t.co/sAzHa9tEKd #TurismodePortugal #TurismoemNúmeros https://t.co/BVRnysDiUa
- Jul 28, 2026
🌒 Eclipse solar | 12 agosto Acontecimentos astronómico raro reforça Portugal como destino de excelência para o #astroturismo. ✨ Descubra a programação nacional e saiba como observar o fenómeno em segurança - https://t.co/BMDRuo9eMa #turismodeportugal #turismo #tdp https://t.co/6b50q1tPHX
- Jul 7, 2026
🎉Find out which are the first distinguished events, in 2026, with the #FestivalAcessível distinction. Applications to the Acessíveis Festivals Program are open until September 30. 📷 https://t.co/uy6DOQMsCV #turismodeportugal #tdp #allforall #acessibilidade #turismoinclusivo https://t.co/6lz8megzCp
- Jun 15, 2026
🎙️ Webinar | Análise de Sentimento dos Visitantes a Portugal Conheça as principais conclusões do estudo que analisa as perceções, motivações e intenções dos turistas internacionais sobre o destino Portugal. 👉 https://t.co/E7UAEEg5Jb #turismodeportugal #turismo #tdp https://t.co/uXjb0fOTTQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 0 interactions against 180K followers, an engagement rate of 0%. Measured over 15 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 619 times each, and 0% of those impressions turn into an interaction. That is about 0.345% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 5 interactions. Recurring topics include #tdp, #turismo, #turismodeportugal.
- What is Turismo de Portugal's engagement rate on X?
- Turismo de Portugal (@turismoportugal) has an engagement rate of 0%, based on the median interactions across 15 original posts from the last 30 days against 179,649 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, Turismo de Portugal sits below the 10th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @turismoportugal have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @turismoportugal post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 0.57 posts per day across the measured window.