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ツルハドラッグ公式 engagement report

@tsuruhaofficial - 300K followers on X

Measured over 30 original posts from a 30-day window, last computed on September 5, 2026.

Engagement

Bottom quarter for its size
Per follower
0.009%
of 300K followers
Per impression
0.244%
11K views on a typical post
Reach
3.56%
of its followers see a post
Typical post
26
interactions (median)
Saved
0.009%
1 bookmarks on a typical post
Posting rate
1.13/day
active 83% of days
Peak time
01:00 UTC
Monday

A typical post picks up 26 interactions against 300K followers, an engagement rate of 0.009%. Measured over 30 original posts, its engagement rate beats 24% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.244% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 4.6K interactions, about 178x its own typical post. Recurring topics include #お客様感謝デー, #お得情報, #ツルハdeポイ活.

Measured over 30 original posts from a 30-day window, last computed on September 5, 2026. Recurring tags: #お客様感謝デー, #お得情報, #ツルハdeポイ活.

Compared with accounts its own size

ツルハドラッグ公式's engagement rate beats 24% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, ツルハドラッグ公式 sits above the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.9%
Engagement rate as a share of followers, across the 66,128 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,111 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 174 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 31, 2026178x their median

    X限定🎁キャンペーン 1⃣@tsuruhaofficialをフォロー 2⃣本投稿RP 🐣手軽に飲んで全身美容をサポート🐣 Ⅲ型コラーゲンと深い関わりのある 美容成分の宝庫 #卵殻膜 を配合✨ Ⅲ型卵殻膜ドリンク&サプリメントセット 抽選で20名様🎁 RP期限 2026/9/30(水)23:59 詳細 https://t.co/GfUzkzalOU ※当選通知はXのチャット(旧ダイレクトメッセージ)からお送りいたします。 ※チャットの受け取りにはX上でパスコードの設定が必要です。 ※パスコードの未設定によりチャットを受け取れなかった場合、当選が無効になる可能性があります。

    8783.7K44831K viewsView on X
  • Aug 3, 20268.0x their median

    / ✨なりたい髪に合わせて選べる✨ BOTANISTで理想のヘアケアを🌿 \ @BOTANIST_01 のシャンプー・トリートメントは、 仕上がりや髪悩みに合わせて選べる全7種類🌱 ツルハドラッグでは、対象商品ご購入&クーポンご提示で、 【ツルハグループポイント +300ポイント*】をプレゼント🎁 📅期間:2026/8/31(月)まで 毎日のヘアケアを、植物の恵みでもっと心地よく 詳しくはツルハアプリをチェック📱 *九州地区は対象外(沖縄県は対象) ※一部お取り扱いのない店舗がございます。

    116902123K viewsView on X
  • Sep 2, 20265.0x their median

    ✨ツルハ・ウエルシアグループにて✨ ✨先行発売中✨ #質感改善シャンプー *¹ UNIPLEX(#ユニプレックス)から 『ボンドメルティライト シャンプー/トリートメント』 『ボンドメルティリペアヘアマスク』 ✅ダメージによる 広がり・ごわつきを柔軟補修。 ✅世界初*²の 次世代型ボンドトリートメント処方。 ✅ドライヤー・アイロンの熱を味方に。 軽やかにまとまる、さらツヤとろ髪へ ⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒ *¹髪に潤いを与えて、つやのある髪に導くこと *²加水分解合成遺伝子組換(トリペプチド-137ヘキサペプチド-40合成ヒト遺伝子組換ポリペプチド-184合成ヒト遺伝子組換ポリペプチド-146)、ジマレイン酸プロピレンジアンモニウム、アミジノシステインの成分組み合わせが世界初。(先行技術調査およびMintel GNPDを活用した自社調べ 2025年10月)

    84451011K viewsView on X
  • Sep 3, 20264.4x their median

    泡立たない👀‼️  頭皮ケア+トリートメント 濃密クリームで洗うシャンプー✨ ツルハドラッグアプリにて『Spa time』本体ご購入時に使える ツルハグループポイント300ポイント進呈クーポン配信中💡 利用期間:2026/9/30まで 詳しくはツルハアプリをチェック👆 *九州地区は対象外(沖縄県は対象) ※一部お取り扱いのない店舗がございます。

    6350109.3K viewsView on X
  • Aug 11, 20263.1x their median

    新しい時代の、新しいコーラ \green cola/ 💚砂糖ゼロ 💚カロリーゼロ 💚保存料不使用 ツルハグループ各店で2026.10.31まで 95円(税込)の発売記念プライスで販売中💡 商品詳細📣https://t.co/OzPrBXLV9Y https://t.co/99AyhY5R8V

    53240412K viewsView on X
  • Aug 2, 20262.7x their median

    ツルハ・ウエルシアグループ限定 ⋱#coldrain キャンペーン⚡️⋰ ✅ミーグリ付ペアチケットや ✅直筆サイン入りポスターが 手に入るチャンス! ⋱さらに⚡️⋰ 《#えらべるPay 200円分》も 5,700名様に当たる! 🔽モンスター購入レシートで応募 https://t.co/Q5IIAR963C ※一部取り扱いのない店舗あり @MonsterEnergyJP @coldrain_jp

    53142124K viewsView on X
  • Sep 1, 2026

    \ツルハグループ限定🎉/ エントリー&1回のお買い物につきP&G対象商品を合計3,000円(税込)以上購入で応募💡 ツルハグループポイント20%還元🎁 詳しくは👉 https://t.co/uBDyUwwUP3 ※一部商品の取り扱いの無い店舗がございます https://t.co/KSXHUqAcWW

    269109.5K viewsView on X
  • Aug 18, 2026

    8月22日、23日は ツルハファミリーフェスタ2026in夢メッセ宮城✨ を開催いたします😊 ブース、キッチンカー、ステージイベントが盛りだくさん♪ 皆様のご来場お待ちしております💡 詳細はこちらから https://t.co/cVN9ejYyVi https://t.co/E7Wkanak4G

    2970012K viewsView on X
  • Aug 21, 2026

    \ツルハグループ・ウエルシアグループ限定🎉/ 使うたび荒れにくい唇へ👄 💚シカルファットプラス リペアリップバーム💚 #アベンヌCICA シリーズから新発売🎊 唇のうるおいバリア機能を整え 乾燥を防ぐ高密着リップバーム💡 https://t.co/RDQXuShyQd

    2940111K viewsView on X
  • Aug 19, 2026

    \本日はツルハ #お客様感謝デー🎉/ 毎月1・10・20日はツルハポイントカード・ツルハドラッグアプリのご提示でお買い上げ額から5%割引🎵 #ツルハドラッグ #お得情報 #ポイ活 #ツルハdeポイ活 ペット用品は感謝デーにはツルハポイント5倍も実施🐶🐱 ※ペット企画は九州地区は対象外(沖縄県は対象) https://t.co/fPZDh4Cee2

    3031010K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#お客様感謝デー#お得情報#ツルハdeポイ活#ツルハドラッグ#ポイ活

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 26 interactions against 300K followers, an engagement rate of 0.009%. Measured over 30 original posts, its engagement rate beats 24% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.244% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 4.6K interactions, about 178x its own typical post. Recurring topics include #お客様感謝デー, #お得情報, #ツルハdeポイ活.

What is ツルハドラッグ公式's engagement rate on X?
ツルハドラッグ公式 (@tsuruhaofficial) has an engagement rate of 0.009%, based on the median interactions across 30 original posts from the last 30 days against 299,518 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, ツルハドラッグ公式 sits above the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @tsuruhaofficial have real engagement?
Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @tsuruhaofficial post?
Most posts go out around 01:00 UTC, and Monday is its busiest day, at roughly 1.13 posts per day across the measured window.

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