ツルハドラッグ公式 engagement report
@tsuruhaofficial - 300K followers on X
Measured over 30 original posts from a 30-day window, last computed on September 5, 2026.
Engagement
A typical post picks up 26 interactions against 300K followers, an engagement rate of 0.009%. Measured over 30 original posts, its engagement rate beats 24% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.244% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 4.6K interactions, about 178x its own typical post. Recurring topics include #お客様感謝デー, #お得情報, #ツルハdeポイ活.
Measured over 30 original posts from a 30-day window, last computed on September 5, 2026. Recurring tags: #お客様感謝デー, #お得情報, #ツルハdeポイ活.
Compared with accounts its own size
ツルハドラッグ公式's engagement rate beats 24% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, ツルハドラッグ公式 sits above the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 174 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 31, 2026178x their median
X限定🎁キャンペーン 1⃣@tsuruhaofficialをフォロー 2⃣本投稿RP 🐣手軽に飲んで全身美容をサポート🐣 Ⅲ型コラーゲンと深い関わりのある 美容成分の宝庫 #卵殻膜 を配合✨ Ⅲ型卵殻膜ドリンク&サプリメントセット 抽選で20名様🎁 RP期限 2026/9/30(水)23:59 詳細 https://t.co/GfUzkzalOU ※当選通知はXのチャット(旧ダイレクトメッセージ)からお送りいたします。 ※チャットの受け取りにはX上でパスコードの設定が必要です。 ※パスコードの未設定によりチャットを受け取れなかった場合、当選が無効になる可能性があります。
- Aug 3, 20268.0x their median
/ ✨なりたい髪に合わせて選べる✨ BOTANISTで理想のヘアケアを🌿 \ @BOTANIST_01 のシャンプー・トリートメントは、 仕上がりや髪悩みに合わせて選べる全7種類🌱 ツルハドラッグでは、対象商品ご購入&クーポンご提示で、 【ツルハグループポイント +300ポイント*】をプレゼント🎁 📅期間:2026/8/31(月)まで 毎日のヘアケアを、植物の恵みでもっと心地よく 詳しくはツルハアプリをチェック📱 *九州地区は対象外(沖縄県は対象) ※一部お取り扱いのない店舗がございます。
- Sep 2, 20265.0x their median
✨ツルハ・ウエルシアグループにて✨ ✨先行発売中✨ #質感改善シャンプー *¹ UNIPLEX(#ユニプレックス)から 『ボンドメルティライト シャンプー/トリートメント』 『ボンドメルティリペアヘアマスク』 ✅ダメージによる 広がり・ごわつきを柔軟補修。 ✅世界初*²の 次世代型ボンドトリートメント処方。 ✅ドライヤー・アイロンの熱を味方に。 軽やかにまとまる、さらツヤとろ髪へ ⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒⌒ *¹髪に潤いを与えて、つやのある髪に導くこと *²加水分解合成遺伝子組換(トリペプチド-137ヘキサペプチド-40合成ヒト遺伝子組換ポリペプチド-184合成ヒト遺伝子組換ポリペプチド-146)、ジマレイン酸プロピレンジアンモニウム、アミジノシステインの成分組み合わせが世界初。(先行技術調査およびMintel GNPDを活用した自社調べ 2025年10月)
- Sep 3, 20264.4x their median
泡立たない👀‼️ 頭皮ケア+トリートメント 濃密クリームで洗うシャンプー✨ ツルハドラッグアプリにて『Spa time』本体ご購入時に使える ツルハグループポイント300ポイント進呈クーポン配信中💡 利用期間:2026/9/30まで 詳しくはツルハアプリをチェック👆 *九州地区は対象外(沖縄県は対象) ※一部お取り扱いのない店舗がございます。
- Aug 11, 20263.1x their median
新しい時代の、新しいコーラ \green cola/ 💚砂糖ゼロ 💚カロリーゼロ 💚保存料不使用 ツルハグループ各店で2026.10.31まで 95円(税込)の発売記念プライスで販売中💡 商品詳細📣https://t.co/OzPrBXLV9Y https://t.co/99AyhY5R8V
- Aug 2, 20262.7x their median
ツルハ・ウエルシアグループ限定 ⋱#coldrain キャンペーン⚡️⋰ ✅ミーグリ付ペアチケットや ✅直筆サイン入りポスターが 手に入るチャンス! ⋱さらに⚡️⋰ 《#えらべるPay 200円分》も 5,700名様に当たる! 🔽モンスター購入レシートで応募 https://t.co/Q5IIAR963C ※一部取り扱いのない店舗あり @MonsterEnergyJP @coldrain_jp
- Sep 1, 2026
\ツルハグループ限定🎉/ エントリー&1回のお買い物につきP&G対象商品を合計3,000円(税込)以上購入で応募💡 ツルハグループポイント20%還元🎁 詳しくは👉 https://t.co/uBDyUwwUP3 ※一部商品の取り扱いの無い店舗がございます https://t.co/KSXHUqAcWW
- Aug 18, 2026
8月22日、23日は ツルハファミリーフェスタ2026in夢メッセ宮城✨ を開催いたします😊 ブース、キッチンカー、ステージイベントが盛りだくさん♪ 皆様のご来場お待ちしております💡 詳細はこちらから https://t.co/cVN9ejYyVi https://t.co/E7Wkanak4G
- Aug 21, 2026
\ツルハグループ・ウエルシアグループ限定🎉/ 使うたび荒れにくい唇へ👄 💚シカルファットプラス リペアリップバーム💚 #アベンヌCICA シリーズから新発売🎊 唇のうるおいバリア機能を整え 乾燥を防ぐ高密着リップバーム💡 https://t.co/RDQXuShyQd
- Aug 19, 2026
\本日はツルハ #お客様感謝デー🎉/ 毎月1・10・20日はツルハポイントカード・ツルハドラッグアプリのご提示でお買い上げ額から5%割引🎵 #ツルハドラッグ #お得情報 #ポイ活 #ツルハdeポイ活 ペット用品は感謝デーにはツルハポイント5倍も実施🐶🐱 ※ペット企画は九州地区は対象外(沖縄県は対象) https://t.co/fPZDh4Cee2
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
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Reading these numbers
A typical post picks up 26 interactions against 300K followers, an engagement rate of 0.009%. Measured over 30 original posts, its engagement rate beats 24% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.244% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 4.6K interactions, about 178x its own typical post. Recurring topics include #お客様感謝デー, #お得情報, #ツルハdeポイ活.
- What is ツルハドラッグ公式's engagement rate on X?
- ツルハドラッグ公式 (@tsuruhaofficial) has an engagement rate of 0.009%, based on the median interactions across 30 original posts from the last 30 days against 299,518 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, ツルハドラッグ公式 sits above the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @tsuruhaofficial have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @tsuruhaofficial post?
- Most posts go out around 01:00 UTC, and Monday is its busiest day, at roughly 1.13 posts per day across the measured window.