TrendWatching engagement report
@trendwatching - 107K followers on X
Measured over 22 original posts from a 30-day window, last computed on October 12, 2026.
Engagement
A typical post picks up 0 interactions against 107K followers, an engagement rate of 0%. Measured over 22 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 620 times each, and 0% of those impressions turn into an interaction. That is about 0.578% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 22 posts sampled, 95% carry an image or video and 95% link out. The account's strongest tracked post pulled 4 interactions.
Measured over 22 original posts from a 30-day window, last computed on October 12, 2026.
Compared with accounts its own size
TrendWatching's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, TrendWatching sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 95% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 1033 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 10, 2026
*HYPERLOCAL LUXURY* What happens when geography becomes the product? Premium increasingly comes from being deeply rooted in one place rather than identical everywhere. *🇨🇭 ROLEX:* The world's highest luxury boutique, opened on Mount Titlis at 3,020 meters above sea level. Accessible only by train, two cable cars and the world's first rotating cable car. *🇦🇪 CARREFOUR UAE:* A premium supermarket built around one specific Dubai community, with a locally tailored assortment and neighbourhood-focused café. *🇬🇭 WARRIOR KING TIMEPIECES:* A one-of-a-kind tourbillon watch handcrafted in Ghana, turning manufacturing origin into a powerful luxury signal. Click below to share this article👇 https://t.co/0kIVk01qse TrendWatching Team
- Oct 8, 2026
“EASY OUT” Across all these innovations, less of the hard work falls on the person trying to leave, rebook or get help. 🇺🇸 NEW YORK CITY: Its new Click-to-Cancel rule requires any business selling subscriptions to make cancelling as easy as signing up. Fines and a public complaint portal back it up, so no more hidden menus or retention traps. 🇬🇧 DEPARTMENT FOR TRANSPORT: From September 2026, passengers whose train is cancelled can switch to another operator's service free of charge. No approval process, no phoning around mid-disruption. The rail system absorbs the problem instead of the traveler. 🇬🇧 DEPARTMENT FOR TRANSPORT: The UK rail industry's membership body has launched a Safer Railway Scheme, assessed by the British Transport Police. Operators must earn accreditation by proving how they prevent and respond to sexual harassment, turning a good response into a requirement. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 https://t.co/4ee2zwVnSL TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #consumers #customerexperience
- Sep 30, 2026
“INTENT NATIVE” As devices take on more decisions, people need to understand what was inferred, override the response and correct mistakes quickly. 🇺🇸 PARADROMICS: A wireless brain implant translates a paralysed patient’s neural activity into computer-generated speech in real time, without typing or using a switch. 🇺🇸 UNIVERSITY OF CALIFORNIA, SAN FRANCISCO: A brain-computer interface lets a paralysed patient control speech and gestures simultaneously through a personalised virtual avatar. 🇨🇦 SMARTARM: A camera in the palm of its prosthetic hand recognises everyday objects and automatically selects an appropriate grip, reducing manual mode switching. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 https://t.co/HTXke4EE8D TrendWatching Team See What’s Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #brain #tech #neuro
- Sep 17, 2026
“PARTIAL PRESENCE” Brands are moving individual services beyond their stores and into partner locations, kiosks and machines. 🇳🇱 IKEA: IKEA is testing furniture buybacks through Droppie, a Dutch recycling chain. Customers can return used IKEA furniture at a Droppie location and receive a gift card without visiting an IKEA store. 🇵🇹 SDR PORTUGAL: SDR Portugal is introducing high-capacity Volta kiosks for bars and restaurants. The machines can process up to 120 beverage containers a minute, with the 10-cent deposits refunded through an app. 🇯🇵 STARBUCKS x SUNTORY: Starbucks and Suntory have launched the coffee chain’s first dedicated vending machines in Japan. The machines sell four ready-to-drink products, including limited editions, in locations that may not support a full café. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 https://t.co/Svdz1RWxeR TrendWatching Team See What’s Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #furniture #water #coffee
- Aug 7, 2026
SOFT INFRASTRUCTURE Municipal governments are using infrastructure residents already visit, such as convenience stores, seasonal shelters and neighborhood streets, to deliver care and public services. 🇰🇷 BUSAN METROPOLITAN CITY: They designated 48 24-hour convenience stores as free rest shelters for delivery riders and outdoor workers during extreme heat. No new buildings, no new budget line - existing retail repurposed for public health. 🇪🇸 BARCELONA CITY COUNCIL: Barcelona City Council opened a seasonal day shelter with climate-controlled space, hydration, and social support for unhoused people during summer heat waves. It runs every summer. 🇰🇷 GANGNAM DISTRICT OFFICE: They turned routine dog walks into a litter collection system across the Seoul district. Participants receive collection tools and recognition. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 https://t.co/kNAEQRzc1i TrendWatching Team
- Jul 30, 2026
MOTIVATIONAL MECHANICS Brands are moving from asking people to consume to inviting them to co-create - turning one-way moments into mechanics people return to. 🇳🇬 ORB: A Lagos nightlife platform combining a real-time heatmap with in-app ticketing, table bookings, live social posts and virtual drinks gifting - turning a night out into something you build in real time. Approximately 300 attendees at its pre-launch event with GOAT Entertainment. 🇳🇱 LIDL: Snackpret hands Dutch kids free blueprint cards for building edible animals from five ingredients or fewer - a fix for Wageningen University's finding that only two in five Dutch children eat enough fruit and veg. 🇫🇷 DEEZER: Remix Lab lets fans tweak tempo, genre and effects on licensed tracks from Celine Dion and Ronisia. Every remix still pays royalties to the original artist, and the best versions land on official Deezer playlists. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 https://t.co/uqfgcWwgu8 TrendWatching Team
- Jul 8, 2026
📷 SNEAK PEEK: our new AI Signals WhatsApp group We'll soon launch Serious Shift, a new TrendWatching initiative bringing busy people like you up to date on the biggest AI shifts shaping consumers and organizations. From ‘Non-Personhood’ to ‘Autonomous Firms’. Even better: Our free Serious Shift WhatsApp group is already live: get one daily essential AI signal if you sign up today with the link in the comments!
- Oct 12, 2026
“TARGETED CHEMISTRY” Health and beauty brands are using biotechnology to address specific compounds, ingredients and contaminants. 🇺🇸 ZBIOTICS: Its pre-alcohol probiotic drink contains engineered bacteria designed to break down acetaldehyde, a byproduct of alcohol metabolism, in the gut. 🇫🇷 ESSE: The South African brand’s Barrier Rescue cream uses fermentation-derived propionic acid supplied by Afyren as an alternative to petrochemical-derived propionic acid. 🇺🇸 QUORUM INNOVATIONS: Early research on its Qi601 postbiotic demonstrated microplastic binding in the human mouth. Separate laboratory tests found reduced plastic-particle interaction with intestinal cells. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 https://t.co/0sXMaejYel TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #health #beauty #microplastic
- Oct 7, 2026
“HOMEMADE SCIENCE” These projects show how community monitoring can add local context and faster communication to wider climate-data systems. 🇲🇽 CECIMS: In Punta Allen, Mexico, the community-run monitoring centre uses hydrophones to identify Caribbean grouper spawning periods and locations. The data supports decisions about fishing refuge zones. 🇧🇴 PENIEL COMMUNITY: In Bolivia’s Chiquitano forest, residents use a homemade weather station and colour-coded board to assess whether conditions are suitable for agricultural burning. 🇬🇹 CDRO: In Totonicapán, Guatemala, young Indigenous K’iche’ climate promoters interpret weather-station data and produce accessible bulletins about frost, drought and extreme temperatures. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 https://t.co/uiDHJFt9mR TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #climateadaptation #communityscience #conservation
- Sep 21, 2026
“MOUTHFEEL ENGINEERING” Three different methods, adding, layering and restructuring, show how texture can distinguish a product alongside flavour. 🇺🇸 ALPHA ACID: The North American brewery hand-loads 60 grams of popping boba pearls into every can of its limited-edition Bobahead beer. The pearls bring the characteristic pop of bubble tea to a carbonated drink. 🇸🇪 CLOETTA: Sprinkled Foamies combine a soft marshmallow centre with a crunchy sprinkle coating in Sour Bubblegum and Strawberry flavours. The contrast between the centre and coating creates two textures in one bite. 🇨🇭 ETH ZURICH: Researchers use water and freezing to turn whole peas, beans and lentils into fibrous, meat-like forms without separating them into protein isolates. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 https://t.co/wph9CtAysb TrendWatching Team #trendwatching #trend #foodtech #texture #flavour
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 0 interactions against 107K followers, an engagement rate of 0%. Measured over 22 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 620 times each, and 0% of those impressions turn into an interaction. That is about 0.578% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 22 posts sampled, 95% carry an image or video and 95% link out. The account's strongest tracked post pulled 4 interactions.
- What is TrendWatching's engagement rate on X?
- TrendWatching (@trendwatching) has an engagement rate of 0%, based on the median interactions across 22 original posts from the last 30 days against 107,295 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, TrendWatching sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @trendwatching have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @trendwatching post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 0.73 posts per day across the measured window.