Toptal engagement report
@toptal - 219K followers on X
Measured over 4 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1 interaction against 219K followers, an engagement rate of 0.001%. Posts are seen about 1.8K times each, and 0.057% of those impressions turn into an interaction. That is about 0.803% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 75% link out. The account's strongest tracked post pulled 29 interactions, about 29x its own typical post. Recurring topics include #cmos, #innovation. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #cmos, #innovation.
Where this sits in the catalog
At 0.001%, Toptal sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 75% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 434 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 3, 202629x their median
Toptal has been ranked the No. 1 most reliable professional services company in America on the America’s Most Reliable Companies 2026 list by @Newsweek and @StatistaCharts. The rankings are based on an independent survey of more than 80,000 evaluations submitted by 2,400 business decision-makers at America’s largest companies and scored on criteria including likelihood of recommendation and consistency of deliverables. In Newsweek’s ranking of 300 companies across all industries, Toptal took 10th place, right behind @BankofAmerica and @Oracle, which tied for 9th. As the most reliable professional services organization in America, Toptal, which ranked 11th in absolute rankings across all companies, placed well ahead of companies like Accenture (33), Deloitte (39), and Cognizant (66). We’re proud to be recognized for our commitment to delivering exceptional outcomes across tech services, AI services, data labeling and annotation, management consulting, managed services, and more—all executed by the top 3% of the world’s talent. Read more about the ranking here: https://t.co/AmHT6PeuGJ #Reliability #ProfessionalServices #FutureOfWork
- Oct 23, 202513x their median
Toptal CEO Taso Du Val recently spoke with @BusinessInsider to share his perspective on hybrid work and why it is not about mandating days in the office. Read Taso's take on building a smarter path forward with remote and hybrid models. #HybridWork #WFH https://t.co/2mJ5tdASKb
- Apr 14, 20269.0x their median
What does modern #CISO leadership look like in an AI-driven world? Brad Moldenhauer, VP and CISO in Residence at leading cloud security company @zscaler, joins Toptal Cyber and Information Security Practice Lead Zohra Ibrahimi on the Executive Guidance podcast to explore how today’s CISOs must balance risk and growth in the age of #AI. Listen now: https://t.co/MwLTYzguiI
- May 26, 20267.0x their median
Toptal announces the acquisition of Adeva, a global IT #talentnetwork of rigorously vetted developers, engineers, architects, and consultants. By uniting these two networks grounded in exceptional expertise, we're better positioned to deliver cross-functional solutions for our clients' mission-critical projects. Read more at: https://t.co/PgFjgYRJHh
- Jan 30, 20267.0x their median
In Davos, Toptal CEO Taso Du Val, alongside @AnthropicAI CEO Dario Amodei, @ServiceNow CEO Bill McDermott, and David O. Sacks, Chair of the President of the United States Council of Advisors on Science and Technology, shared perspectives on how AI is reshaping the global job market. Toptal is currently seeing job demand rise in several areas as a result of AI. Read more in the @FortuneMagazine article here: https://t.co/ko3FoNXdaO #WEF26 #Leadership #AI
- Nov 4, 20257.0x their median
Once again, @BusinessInsider featured Toptal CEO Taso Du Val, sharing his best #CareerAdvice alongside that of leaders from @awscloud, @LinkedIn, @IBM, @EYnews, and more. Taso shared that staying at a job long enough can lead to unforeseen opportunity. https://t.co/YbT65Sj044
- Sep 23, 20257.0x their median
90% of C-suite leaders say the pace of change in the business environment has sped up since January—and 84% think it will keep accelerating, per Accenture. Toptal’s Michael Valocchi shares ways to redesign #BusinessModels for resilience and flexibility. https://t.co/SUQGWvRlQi
- Aug 21, 20257.0x their median
How do you use #CustomerInsights to drive growth and guide strategy across dozens of global markets? In the latest Executive Guidance podcast, Koley Corte, a MetLife global #Marketing leader, joins Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, to share how she empowers teams, adapts to local markets, and turns insights into global impact. Listen now: https://t.co/li2PI8HPai
- Jun 20, 20256.0x their median
What an inspiring week at #CannesLions2025. Our team met with #marketing leaders from around the world and discussed everything from the impact of #AI to Toptal’s unique combination of marketing and creative services. At LIONS Beach House, Toptal’s award-winning designer Hugo Barbera hosted masterclasses on #AI video. To see how Toptal delivers cutting-edge marketing solutions for our clients, visit https://t.co/6obq7HnBKe
- Apr 23, 20265.0x their median
Toptal’s High-skilled Job Report for Q1 2026 highlights a divergence in the labor market: Demand for experienced remote and hybrid technology and professional services talent continues to grow, even as the broader #jobmarket slows and tech layoffs rise. Drawing on proprietary global data, this report uncovers how AI adoption and economic volatility are reshaping the workforce. To explore the full report, including projections for Q2 2026, visit this page: https://t.co/FAJ0ezx4O8
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 219K followers, an engagement rate of 0.001%. Posts are seen about 1.8K times each, and 0.057% of those impressions turn into an interaction. That is about 0.803% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 75% link out. The account's strongest tracked post pulled 29 interactions, about 29x its own typical post. Recurring topics include #cmos, #innovation. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Toptal's engagement rate on X?
- Toptal (@toptal) has an engagement rate of 0.001%, based on the median interactions across 4 original posts from the last 30 days against 219,383 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Toptal sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @toptal have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @toptal post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.