Toby Keith engagement report
@tobykeith - 1.3M followers on X
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.1K interactions against 1.3M followers, an engagement rate of 0.084%. Posts are seen about 25K times each, and 4.33% of those impressions turn into an interaction. That is about 1.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 21:00 UTC, and Saturday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 23K interactions, about 21x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.084%, Toby Keith sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 4, 202621x their median
Here’s to 250 years of freedom. Happy Birthday America. https://t.co/390Dg9vunV
- Feb 23, 202615x their median
Olympic gold…brought to you courtesy of the red, white and blue 🇺🇸 Congratulations @usahockey @TeamUSA! 🎥: Charlie McAvoy https://t.co/VGseHnjTs1
- Oct 31, 202514x their median
Before it was a hit (and the most played country song of the 90s), it was just a song Toby shared with his friend @troyaikman https://t.co/VhNfqRLQ8T
- Nov 27, 20256.4x their median
Happy Thanksgiving! This year we’re throwing it back to 2003 when Toby played the halftime show at the Thanksgiving Day game between the Dallas Cowboys and Miami Dolphins. https://t.co/pNN0p7EoXr
- Nov 11, 20256.2x their median
Over the course of his career, Toby did 11 @the_USO tours performing for more than 230,000 service members in 18 countries. There’s no doubt that Toby loved our service men & women. Happy #VeteransDay to all who have served. https://t.co/4NXquJCQ0u
- Mar 4, 20266.2x their median
On Tuesday, Toby’s family was recognized by the Oklahoma Turnpike Authority following the adoption of a resolution to name a new Norman, OK turnpike the “Toby Keith Expressway”. The honor celebrates his life, patriotism, and impact on Oklahoma and the nation, and it was met with a standing ovation on the Senate floor at the hearing last week. Toby never forgot where he came from, and this expressway will help carry his legacy forward for generations to come.
- Jul 8, 20264.5x their median
It's official - today, July 8, 2026, has been declared as Toby Keith Day in the state of Oklahoma. @GovStitt presented the official proclamation to Toby's daughter, @krystalkeith, honoring his legacy and what would've been his 65th birthday. Today we're celebrating Toby in Oklahoma and beyond. Reply and let us know where and how you're celebrating Toby Keith Day.
- Dec 8, 20253.8x their median
Toby’s daughter @krystalkeith honored him with her rendition of “Don’t Let The Old Man In” at the Steelers vs. Bengals game a few weeks ago. https://t.co/ueVKbk8G6y
- Jun 15, 20262.6x their median
We celebrate the red, white and blue everyday - but today we’re especially proud to wave Old Glory in celebration of Flag Day. https://t.co/XuqMF2B08Q
- Jul 1, 20261.8x their median
We’re proud to announce that the 22nd Annual Toby Keith & Friends Golf Classic that took place earlier this month raised over $1.35 million dollars for @TK_Foundation's OK Kids Korral! @TraceAdkins headlined the event, while Shawn Parr and Jim West hosted the live auction. Thank you to everyone who participated!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.1K interactions against 1.3M followers, an engagement rate of 0.084%. Posts are seen about 25K times each, and 4.33% of those impressions turn into an interaction. That is about 1.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 21:00 UTC, and Saturday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 23K interactions, about 21x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Toby Keith's engagement rate on X?
- Toby Keith (@tobykeith) has an engagement rate of 0.084%, based on the median interactions across 3 original posts from the last 30 days against 1,301,704 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.084%, Toby Keith sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @tobykeith have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @tobykeith post?
- Most posts go out around 21:00 UTC, and Saturday is its busiest day, at roughly 0.1 posts per day across the measured window.