The Times Of India engagement report
@timesofindia - 14M followers on X
Measured over 904 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 17 interactions against 14M followers, an engagement rate of 0%. Posts are seen about 9.1K times each, and 0.187% of those impressions turn into an interaction. That is about 0.065% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 34.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 904 posts sampled, 83% carry an image or video and 75% link out. The account's strongest tracked post pulled 12K interactions, about 738x its own typical post. Recurring topics include #inpics, #watch, #delhi.
Measured over 904 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #inpics, #watch, #delhi.
Where this sits in the catalog
At under 0.001%, The Times Of India sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 83% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 75% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 400 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 8, 2026738x their median
While Haryana athletes are the toast of the nation for playing a big role in India’s medal haul at the recently concluded Asian Games in Japan, each one of them has had to fight their way through hardships and obstacles. Life is known to throw curveballs, but athletes practising at Tau Devi Lal Stadium had not seen this one coming. More details 🔗https://t.co/jEb0sceB4Y India and the world, at your fingertips — TOI App 👉 https://t.co/ogFaRsVinV #Haryana #HaryanaAthletes #AsianGames #AsianGames2026 #TeamIndia #IndianAthletes
- Oct 4, 2026331x their median
In a major counter-espionage breakthrough, a 31-year-old #IndianNavy sailor was arrested in #Coimbatore for leaking sensitive defence information to a female Pakistani intelligence operative, who lured him into a honeytrap. Read here 🔗https://t.co/9tCF03VSL3 News beyond the headlines — on the TOI App 👉 https://t.co/ogFaRsVinV
- Oct 9, 2026197x their median
A 20-year-old Assam college student travelling alone on a train after a dance competition had told her family she felt unsafe in a coach surrounded by inebriated men, and had also shared a video of the compartment with a friend, before contact with her was lost in the early hours of October 6. Her body was found near railway tracks in Andhra Pradesh’s Srikakulam district on Wednesday. Details here 🔗https://t.co/RAAZBWeAC3 Read more. Download the TOI App 👉 https://t.co/ogFaRsVinV #Assam #AndhraPradesh #Srikakulam #Train #CrimeNews #IndiaNews
- Sep 13, 2026195x their median
An 81-year-old Mira Road resident has turned to his schoolmate, Prime Minister Narendra Modi, in his decades-long fight over a land dispute, seeking justice and a CBI probe into the matter. Asgarali Vohra, who studied with Modi at the B N School in Vadnagar, Gujarat, met the PM on Sept 8 and sought his intervention in the dispute. Vohra said he was hopeful of getting justice after receiving a positive response from PM. Details here 🔗https://t.co/2sJHbF2tYW Download the TOI App and stay in the know 👉 https://t.co/ogFaRsVinV #PMModi #AsgaraliVohra #NarendraModi #LandDispute #CBI #MiraRoad #Vadnagar #Gujarat #IndiaNews
- Oct 22, 2026187x their median
#MadhyaPradesh's 20-year-old college student Surendra Singh Choudhary-better known to the country as "#BittuTabahi"-is a dejected man. Bittu, who hogged international limelight for single-handedly cleaning up a stretch of Ajnar river in Rajgarh's Biaora, says every time he cleans up the river, people dump garbage back into it-sometimes almost immediately. More details 🔗https://t.co/ixC7Bl2eAu Catch every update on the TOI App 👉 https://t.co/ogFaRsUKyn
- Oct 13, 2026173x their median
For the last four months, since the start of the academic year, teachers and headmasters across govt schools in #Maharashtra have been paying from their own pockets to keep their mid-day meal programmes running. The schools, officials said, were hit by a delay in the disbursal of the PM Poshan fund, a central scheme that sponsors the meals. Even the cooks haven’t been paid salaries, teachers told TOI. More details 🔗 https://t.co/l0KXrZDeOE Read this app-exclusive story, download the TOI app now👉https://t.co/ogFaRsUKyn
- Sep 28, 2026161x their median
Former AAP spokesperson and now Cockroach Janta Party (CJP) co-convener Ashutosh Ranka donated Rs 21,100 to the Aam Aadmi Party during 2025-26, before taking up his role in the CJP, according to the party's contribution report filed with the Election Commission. Read more 🔗 https://t.co/hBaykg6Mdi Tap into nonstop news coverage with the TOI App 👉 https://t.co/ogFaRsVinV #AshutoshRanka #AAP #CJP #AamAadmiParty #ElectionCommission #IndiaNews
- Aug 16, 2026160x their median
A 30-year-old Dalit cab driver in #Lucknow has alleged that a ride-hailing platform suspended his account for “99 years and 11 months” after he asked four passengers to get out of his vehicle for repeatedly using casteist slurs during a journey earlier this week. More details 🔗https://t.co/93ur0d3cBq News beyond the headlines — on the TOI App 👉 https://t.co/ogFaRsUKyn
- Sep 20, 2026157x their median
Long-imprisoned former Pakistan Prime Minister Imran Khan's sister, Aleema Khan, was arrested from her home in Lahore on Sunday ahead of a planned march on September 27. Read here 🔗 https://t.co/GO40tPDCPG Breaking news, top stories, complete coverage — all on the TOI App. Download now! 👉 https://t.co/ogFaRsVinV #AleemaKhan #ImranKhan #Pakistan #Lahore #PakistanNews
- Sep 27, 2026152x their median
Cockroach Janta Party co-convener Ashutosh Ranka and his team were detained in Guwahati on Sunday. He said, "Himanta Biswa Sarma is scared that if we show the reality of schools in Assam, the country will come to know about their condition. Himanta Biswa Sarma is scared because of how the rights of our people are being taken away in Kaziranga, and how land, forests and water are being taken away and given to corporates." More details🔗 https://t.co/AJ2mpAMmFP Catch every update on the TOI App 👉 https://t.co/ogFaRsUKyn #CJP #AshutoshRanka #Guwahati #Assam #HimantaBiswaSarma #AssamGovernment #Kaziranga
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 17 interactions against 14M followers, an engagement rate of 0%. Posts are seen about 9.1K times each, and 0.187% of those impressions turn into an interaction. That is about 0.065% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 34.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 904 posts sampled, 83% carry an image or video and 75% link out. The account's strongest tracked post pulled 12K interactions, about 738x its own typical post. Recurring topics include #inpics, #watch, #delhi.
- What is The Times Of India's engagement rate on X?
- The Times Of India (@timesofindia) has an engagement rate of 0%, based on the median interactions across 904 original posts from the last 30 days against 13,911,354 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, The Times Of India sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @timesofindia have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @timesofindia post?
- Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 34.13 posts per day across the measured window.