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THIRD DAY engagement report

@thirdday - 320K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 13, 2026.

Engagement

Per follower
0.008%
of 320K followers
Per impression
0.948%
2.7K views on a typical post
Reach
0.86%
of its followers see a post
Typical post
26
interactions (median)
Saved
0.091%
2 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
21:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 26 interactions against 320K followers, an engagement rate of 0.008%. Posts are seen about 2.7K times each, and 0.948% of those impressions turn into an interaction. That is about 0.856% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 213 interactions, about 8.2x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 13, 2026. Recurring tag: #td30.

Where this sits in the catalog

At 0.008%, THIRD DAY sits above the 10th percentile of the 199,943 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.669%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 199,943 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,892 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.669%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 232 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 25, 20268.2x their median

    This week in 1999, we released our Time album which has songs like “I’ve Always Loved You,” “Your Love Oh Lord,” and “Sky Falls Down”… Which one do you find yourself listening to most all these years later? Listen now: https://t.co/MxZ3OFQmGp https://t.co/r80CHCa6cU

    17892246.6K viewsView on X
  • Aug 19, 20267.7x their median

    30 years of Third Day recorded live in one night from our hometown, Atlanta, GA. Streaming now on @KLOVERadio On Demand at https://t.co/eU8mksKkHi. #TD30 https://t.co/8lkw5em54C

    173161017.1K viewsView on X
  • May 12, 20265.3x their median

    We’ve been friends and fans of @tobymac and @christomlin for as long as we can remember. Touring with Toby over the years has always been a blast, but joining forces with Toby and Chris for a run like this feels historic and, honestly, like we’re about to have way too much fun! https://t.co/x1urdtGNyu

    11713705.4K viewsView on X
  • Jul 29, 20265.2x their median

    On this day in 2008, we released our Revelation album. This album went on to win Pop/Contemporary Album of the Year at the GMA Dove Awards, and Live Revelations received a Grammy for Best Rock or Rap Gospel Album. Reply with your favorite track from this record! https://t.co/8bfFiWLwbc

    11571308.6K viewsView on X
  • Aug 29, 20265.0x their median

    On this week in 1997, our second record Conspiracy No.5 was released. Leave a comment and let us know your top 3 songs from this album! https://t.co/87vy7NrEVt

    10722025.1K viewsView on X
  • Jun 18, 20264.9x their median

    It’s hard to believe it’s been 30 years since we released our debut album. The miles, the tours, the songs, the meet & greets, the Gomer Gatherings, and every record since “The Bus Record” have been a dream, memories we all share together. https://t.co/NA0AWAyabY

    11510303.0K viewsView on X
  • Jul 30, 20264.8x their median

    Tomorrow. 12pm EST. https://t.co/jOQrFRTkgj https://t.co/fhDQCfBgz0

    109105210K viewsView on X
  • May 11, 20264.8x their median

    30 years. Thank YOU to every one of you who came to celebrate Jesus and His resurrection power with us on the 30th Anniversary Tour. We are vessels for Him and His word, but you have allowed us to celebrate in such a mighty way. 30 years, and we can’t thank you enough. https://t.co/5cQTkHxXxa

    1166302.4K viewsView on X
  • Jul 31, 20264.0x their median

    We are thrilled to announce the final leg of the 30th Anniversary Tour, bringing the celebration to even more cities in 2027! Our good friend and very special guest @zachwilliams is joining us, along with music from Scout and the Saints. https://t.co/l30tsYFT1K

    85108210K viewsView on X
  • Jun 19, 20263.7x their median

    Red Rocks! What a special night celebrating 30 YEARS TO THE DAY since our debut album released. We felt your energy all night long and we'll be looking back on this evening for the rest of our lives. THANK YOU! https://t.co/3Mo9bIv2Nn

    863602.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#td30

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 26 interactions against 320K followers, an engagement rate of 0.008%. Posts are seen about 2.7K times each, and 0.948% of those impressions turn into an interaction. That is about 0.856% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 213 interactions, about 8.2x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is THIRD DAY's engagement rate on X?
THIRD DAY (@thirdday) has an engagement rate of 0.008%, based on the median interactions across 2 original posts from the last 30 days against 320,422 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, THIRD DAY sits above the 10th percentile of the 199,943 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @thirdday have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @thirdday post?
Most posts go out around 21:00 UTC, and Monday is its busiest day, at roughly 0.07 posts per day across the measured window.

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