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the script engagement report

@thescript - 1.5M followers on X

Measured over 17 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.019%
of 1.5M followers
Per impression
2.52%
12K views on a typical post
Reach
0.77%
of its followers see a post
Typical post
297
interactions (median)
Saved
0.025%
3 bookmarks on a typical post
Posting rate
0.57/day
active 50% of days
Peak time
14:00 UTC
Monday

A typical post picks up 297 interactions against 1.5M followers, an engagement rate of 0.019%. Measured over 17 original posts, its engagement rate beats 44% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 2.52% of those impressions turn into an interaction. That is about 0.771% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 705 interactions, about 2.4x its own typical post.

Measured over 17 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #thescriptfamily.

Compared with accounts its own size

the script's engagement rate beats 44% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.019%, the script sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 128 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 3, 20262.4x their median

    Happy Birthday @TheScript_Danny ! Everyone go wish Danny another great year! 🙌 https://t.co/HdZP2UBBaW

    5408970632K viewsView on X
  • Aug 14, 20262.3x their median

    Sometimes you gotta go back to the start. This album felt like a full circle moment…back in LA with the same team we made our first album with, seeing where the songs would take us this time. The User’s Guide To Being Human out now. ❤️ https://t.co/fXVzk0xKFt

    417183571440K viewsView on X
  • Oct 5, 20261.6x their median

    Should we bring back pub gigs for the upcoming tour? https://t.co/4QnmJRw8Zv

    3715051238K viewsView on X
  • Oct 15, 20261.5x their median

    12 years of No Good In Goodbye. Throwback to performing it on The Voice! Who’s had this one on repeat over the years? 🔥 https://t.co/bu6bM4jTV2

    3507328516K viewsView on X
  • Aug 16, 2026

    I’m incredibly grateful for the support and love you’ve given this album since it came out. If this song means something to you, or could help someone you know please share it. Full version out now on YouTube ❤️ https://t.co/SsU6HjD1nV

    3476824535K viewsView on X
  • Oct 2, 2026

    I wrote Grow Old With Grace years ago, about growing old with grace and with a girl named Grace. Never could I have known that years later I’d meet Anaïs, whose name means Grace in French. Funny how some songs seem to know where life is going before you do. https://t.co/crHQIOYbAM

    3415127130K viewsView on X
  • Sep 23, 2026

    The Man Who Can’t Be Moved part 2? https://t.co/0zAmDkCCn6

    3305228229K viewsView on X
  • Aug 25, 2026

    Amazing couple of weeks thanks to #thescriptfamily. We cannot wait to get back out there and see you all in a couple of months for the Man In the Arena tour. Who's coming? https://t.co/UnO5wtF3yL

    2993950522K viewsView on X
  • Jul 28, 2026

    Got my hands on our new album! Make sure to preorder your copy now https://t.co/wV9BS7IMMQ

    3025022450K viewsView on X
  • Sep 8, 2026

    Never gets old performing this one ! https://t.co/bQOLTDK48m

    3094417229K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#thescriptfamily

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 297 interactions against 1.5M followers, an engagement rate of 0.019%. Measured over 17 original posts, its engagement rate beats 44% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 2.52% of those impressions turn into an interaction. That is about 0.771% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 705 interactions, about 2.4x its own typical post.

What is the script's engagement rate on X?
the script (@thescript) has an engagement rate of 0.019%, based on the median interactions across 17 original posts from the last 30 days against 1,530,434 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, the script sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @thescript have real engagement?
Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @thescript post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.57 posts per day across the measured window.

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