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Sam Parr engagement report

@thesamparr - 389K followers on X

Measured over 48 original posts from a 30-day window, last computed on October 1, 2026.

Engagement

Middle of its size range
Per follower
0.033%
of 389K followers
Per impression
0.575%
22K views on a typical post
Reach
5.71%
of its followers see a post
Typical post
127
interactions (median)
Saved
0.183%
40 bookmarks on a typical post
Posting rate
2.13/day
active 63% of days
Peak time
14:00 UTC
Monday

A typical post picks up 127 interactions against 389K followers, an engagement rate of 0.033%. Measured over 48 original posts, its engagement rate beats 52% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.575% of those impressions turn into an interaction. That is about 5.68% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 48 posts sampled, 60% carry an image or video, 8% are part of a thread and 13% link out. The account's strongest tracked post pulled 12K interactions, about 95x its own typical post.

Measured over 48 original posts from a 30-day window, last computed on October 1, 2026.

Compared with accounts its own size

Sam Parr's engagement rate beats 52% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.033%, Sam Parr sits above the 25th percentile of the 205,152 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video60% of posts+111%+108% to +115%34K
Outbound link13% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 60% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 431 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 4, 202695x their median

    This is hilarious. North Korean operatives apply to work at USA tech companies. To catch (and mess with) them, the interviewer will ask them to says "Kim Jong Un is a fat ugly pig". https://t.co/CQEb3FrdEX

    11K625112261.3M viewsView on X
  • Jul 20, 202669x their median

    why Naval deleted his calendar, ghosts everyone, and refuses to be anywhere at a specific time Naval: "I read a blog post by Marc Andreessen where he said don't keep a schedule. And I took that to heart. So I deleted my calendar and I don't keep a schedule. I try to remember it all in my head. If I can't remember it, I'm not going to add it." "I have a nasty email autoresponder that says, I don't check email and don't text me either. If you need to find me, you'll find me." "My wife knows not to ever book or schedule me for anything. I'm not expected to go to couples dinners. I'm not expected to go to birthdays. I'm not expected to go to weddings. If somebody tries to rope her into having me show up, she says he makes his own decisions. You got to ask him directly." Chris: "Are you not killing serendipity in a way?" Naval: "No. I'm freeing up all my time. So my entire life is serendipity. I get to interact with whoever I want, whenever I want, wherever."

    6.9K3997447914.9M viewsView on X
  • Sep 22, 202620x their median

    P Terry's is a burger chain started in Austin, TX started by a husband and wife in 2005. They do ~$200m a year now. Each location is $3 million to $6 million in annual sales. In 2016 the couple took their first big dividend from the biz. "We took a little less than 10 million out. That's the only money we've ever taken out in all these years at P. Terry's, in 21 years." The founders seem like great people. They do interest free loans with employees, profit sharing, and a bunch of other cool stuff. Full write up: https://t.co/HpfW1c6g7v

    2.3K11013631158K viewsView on X
  • Jul 26, 202611x their median

    $10M Investor @kevinxu on Iced Coffee Hour on how to trade: "Follow a couple of people on X and see what stocks they mention. Turn on the bell for certain influencers". He names @amitisinvesting, @michaelsikand, and @aleabitoreddit as the best follows. Congrats @kevinxu! https://t.co/3y64WSBOAQ

    1.3K62467257K viewsView on X
  • Sep 25, 20269.9x their median

    Man in the past ~4 weeks I've talked to like 3 or 4 creators in the tech space. Little 1-2 person businesses. Newsletter, podcast, the usual shit. Read by the VC, tech crowd. I've been doing this for like 15 years now. The numbers are nuts how much these people are pulling in and how its like no employees. I know this is a dead horse we're kicking here (is that the phrase), but these numbers are insane. Even small folks. Like small podcasts/newsletters/instagrams. The numbers, if you appeal to tech, are incredible. I don't think its going away btw. Like the ai boom, these company's have big ass budgets to spend. I think it'll just keep going. Any of you other nerds seeing this and have cool stories about this?

    1.1K201109129K viewsView on X
  • Jul 21, 20269.7x their median

    Spent the day with a guy who buys, restores, sells brownstones in NYC. Wanted to know if the business and lifestyle were interesting. Spoiler: HARD. But very cool. 1:50 – Mark's own home: a 180-yr-old West Village townhouse (bought $5.5M, $6M to build, sells for $17M) 6:00 – How Mark got into real estate out of "desperation," fully overleveraged with zero experience then scaling to 4 projects at once 9:26 – Second stop: a Fort Greene, Brooklyn brownstone...bought $2.8M, ~$2M to build, sells for $6.2M 14:16 – On the job site: cutting concrete with the crew, the subcontractor setup, and the real risk in the business 17:16 – The final Sam Score: money, machine, moat, pride, people, and freedom...Mark's total revealed

    1.1K49433119K viewsView on X
  • Aug 29, 20267.0x their median

    MFM 5 years ago. If you need some proof on exactly how janky you can be at the beginning. Ha! @ShaanVP has a mic - I don't think its plugged in. I'm using a $9 call center mic and wearing a Maduro sweatsuit. Awesome start. https://t.co/3fA2aWIj3S

    8181555453K viewsView on X
  • Sep 1, 20266.8x their median

    I found a guy running a newsletter about farming that does about $18m a year. It goes to 30,000 to 40,000 people paying around $600 a year. Congressmen, senators, hedge funds, and big trading groups read it. And it's basically just him writing it, with a staff of about four. https://t.co/3gTfWyPs82

    7824138367K viewsView on X
  • Sep 2, 20265.9x their median

    The "do you need a loan or business funding or line of credit" texts and calls are getting insane. I get dozens a day. How do you prevent this?

    56210174465K viewsView on X
  • Sep 23, 20265.7x their median

    When I was 22 I made a list of all the stuff I'd wanna buy by 30. Just found my old wish list. Let's recap: Ranch -> bought one. Owned for ~2 years. It wsa small...about 20 acres. For sure fun to ride dirtbikes and shoot guns but huge headache to maintain, particularly given it wasn't a forever home/ranch . Sold it. Best day ever when I sold it. Car -> Had an AMG e63 wagon. It was dope. Worth it. Sold it as I don't need a car anymore (live in city). Investing -> More is better ha. Rolex -> Bought a used 1989 datejust (same one as my dad). Got it in ~2019 for ~$4500. I wear it 2 days a year. Worth it just because its fun to look at. But not a watch guy. Won't buy more. Wardrobe -> I love buying clothes. Vintage stuff. Quirky stuff. I could easily spend $5000 a month on dope clothes (I don't). Going to flea markets and thrift shops with the fam is legit my fav activity. House furnishing -> furnishing a home nicely is wayyyy more than this. But nice furniture didn't bring joy. But having a sick apartment...100% made me happy. Saving -> more the better ha. Trip to Sydney -> did it. Awesome. I'm a basic b when it comes to travel. I like London, Paris, and other popular parts of Europe. But I live in NYC so spend most vacations having fun nearby. Travel fund -> I like cheap hotels/airbnbs and fancy flights. And I like to bring friends/family. Could blow through this amount easily! The best vacay is paying for a big place and telling the fam anyone can come and taking care of it.

    6678512160K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 127 interactions against 389K followers, an engagement rate of 0.033%. Measured over 48 original posts, its engagement rate beats 52% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.575% of those impressions turn into an interaction. That is about 5.68% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 48 posts sampled, 60% carry an image or video, 8% are part of a thread and 13% link out. The account's strongest tracked post pulled 12K interactions, about 95x its own typical post.

What is Sam Parr's engagement rate on X?
Sam Parr (@thesamparr) has an engagement rate of 0.033%, based on the median interactions across 48 original posts from the last 30 days against 388,759 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.033%, Sam Parr sits above the 25th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @thesamparr have real engagement?
Its engagement rate beats 52% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @thesamparr post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 2.13 posts per day across the measured window.

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