The Project engagement report
@theprojecttv - 460K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 6 interactions against 460K followers, an engagement rate of 0.001%. Posts are seen about 1.8K times each, and 0.359% of those impressions turn into an interaction. That is about 0.394% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 700 interactions, about 117x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on October 26, 2026.
Where this sits in the catalog
At 0.001%, The Project sits below the 10th percentile of the 206,215 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 319 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 22, 2026117x their median
One Nation has been criticised after an old cartoon depicting a vehicle being used to target political figures resurfaced online following the alleged attack on independent MP Helen Haines. The renewed attention comes as politicians call for calmer public debate after Haines was critically injured and had both legs amputated.
- Sep 4, 202629x their median
Jai Arrow has led the Rabbitohs onto the field in emotional scenes as he reached his 100th game for South Sydney. The milestone was made possible after the NRL granted special permission for Arrow, who medically retired following his motor neurone disease diagnosis, to be named in the starting side and come off almost immediately.
- Sep 20, 202628x their median
John Farnham’s family has revealed the music legend is too unwell to attend the tribute concert being held in his honour. The 77-year-old now requires continuous oxygen, uses a wheelchair and receives 24-hour nursing care at home, with his family saying his health has deteriorated in recent months.
- Oct 26, 202625x their median
MP Helen Haines’ first thoughts after waking following the alleged attack were for her staff and the people who came to her aid, according to her husband Phil. Independent MP Allegra Spender told parliament Haines immediately expressed concern for her team and gratitude to the first responders, nurses and bystanders who helped her.
- Aug 27, 202617x their median
Kyra Cooney-Cross was surrounded by her Arsenal teammates after scoring an emotional first goal following the death of her mother. The Matildas star became emotional as the ball hit the net, with her teammates rushing in to celebrate the special moment with her. https://t.co/MUsWSq5fji
- Sep 17, 202617x their median
Dolly Parton has posthumously accepted the Americana Lifetime Achievement Award in a video message recorded before her death at 80. In the emotional clip, the country music legend reflected on her Appalachian roots and the bluegrass music that helped revive her career, before friends and fellow artists paid tribute to her extraordinary legacy.
- Aug 28, 202615x their median
Matildas' star Sam Kerr was given the honour of throwing the first pitch for the New York Yankees, but eagled-eyed Aussies have noticed her warm up technique of spinning the ball between her hands was pure cricket. https://t.co/SlDSnc6s3d
- Sep 4, 202613x their median
Bindi Irwin has shared a heartfelt tribute to her dad Steve Irwin, marking 20 years since his death and remembering him as her family’s “superhero”. In an Instagram post, Bindi said Steve’s legacy extends far beyond wildlife conservation, reflecting on the love he left behind and how it continues through their family, including granddaughter Grace, who knows him as “grandpa crocodile”.
- Sep 4, 202612x their median
Coogee shark attack survivor Leah Stewart has responded to Brendan Fevola’s comments questioning whether parts of her account had “a lot of mayo”. Stewart told Nine she hasn’t listened to the segment and is instead focused on recovery, her daughter August and the people who were there that day, saying they know exactly what happened.
- Oct 25, 202611x their median
Federal politicians are being encouraged to pledge to act with honesty, respect and compassion as parliament returns following the alleged attack on independent MP Helen Haines. Haines was the first federal MP to sign the pledge two months ago, with fellow independent Kate Chaney among those now adding their names in what she described as a simple way to honour Haines’ contribution to parliament.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 6 interactions against 460K followers, an engagement rate of 0.001%. Posts are seen about 1.8K times each, and 0.359% of those impressions turn into an interaction. That is about 0.394% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 700 interactions, about 117x its own typical post.
- What is The Project's engagement rate on X?
- The Project (@theprojecttv) has an engagement rate of 0.001%, based on the median interactions across 40 original posts from the last 30 days against 459,830 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, The Project sits below the 10th percentile of the 206,215 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @theprojecttv have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @theprojecttv post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.