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THE NEWS engagement report

@thenews_fr - 71K followers on X

Measured over 52 original posts from a 30-day window, last computed on September 15, 2026.

Engagement

Middle of its size range
Per follower
0.182%
of 71K followers
Per impression
1.08%
12K views on a typical post
Reach
16.8%
of its followers see a post
Typical post
130
interactions (median)
Saved
0.075%
9 bookmarks on a typical post
Posting rate
2.03/day
active 40% of days
Peak time
09:00 UTC
Saturday

A typical post picks up 130 interactions against 71K followers, an engagement rate of 0.182%. Measured over 52 original posts, its engagement rate beats 59% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.08% of those impressions turn into an interaction. That is about 16.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Saturday is the busiest day of the week. Of the 52 posts sampled, 98% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 7.7K interactions, about 59x its own typical post.

Measured over 52 original posts from a 30-day window, last computed on September 15, 2026.

Compared with accounts its own size

THE NEWS's engagement rate beats 59% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.182%, THE NEWS sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video98% of posts+111%+108% to +115%34K
Outbound link2% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 491 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 13, 202659x their median

    🇫🇷💰 ARGENT PUBLIC — France 2 a payé 200 000 € pour diffuser Lena Situations, ou plus exactement pour rediffuser son live YouTube donné à Bercy, où influenceurs et candidats de téléréalité ont raconté leurs vacances, gossip, shopping et vie privée. 200 000 €, c'est le salaire annuel de quatre profs. Ou le budget d'un vrai numéro d'investigation. 📉 Résultat : un flop, avec seulement 171 000 téléspectateurs (4,5 % de part d'audience). Bref, l'argent public finance désormais la promotion du vide.

    6.4K1.1K15559329K viewsView on X
  • Sep 4, 202619x their median

    🇫🇷🗳️ CARTE DU MONDE — L'ONU adopte une réforme de la cartographie mondiale pour représenter les continents dans leurs proportions réelles, mettant fin à des siècles de distorsion qui minimisait la taille de l'Afrique. Vote : 164 voix pour, 1 voix contre (les États-Unis) et six abstentions. 🗺️ Carte en superposition des deux projections, vraies proportions (surface verte) & Mercator (contour noir) 👇

    1.9K42112158315K viewsView on X
  • Jul 3, 202618x their median

    🇫🇷🧕 ARCHIVE — Les sœurs Lévy et la première grande polémique sur le voile à l’école En 2003, Alma et Lila Lévy, deux sœurs scolarisées à Aubervilliers, converties à l’islam depuis peu, refusent d’enlever leur voile en classe. Leur exclusion est prononcée. Leur père, l’avocat Laurent Lévy, prend leur défense. ⚖️ L’affaire s’emballe, devient nationale et cristallise le débat dans la société française, aboutissant à l’adoption de la loi du 15 mars 2004 interdisant les signes religieux ostensibles à l’école.

    1.8K314931281.2M viewsView on X
  • Sep 7, 202612x their median

    🇫🇷🎬 TV — « Les institutions juives ont toujours été attachées au pouvoir. Il y a une corrélation politique entre le Crif et le pouvoir en place », déclare Franck Tapiro sur CNews. https://t.co/v16irPxHdx

    850363267135320K viewsView on X
  • Sep 12, 202612x their median

    🇫🇷💰 DÉCRYPTAGE — Jordan Bardella, c’est aucun diplôme universitaire, et pourtant élu non-stop depuis l’âge de 20 ans. Aujourd’hui, à 30 ans, il gagne environ 8 000 € nets par mois d’indemnité d’eurodéputé, plus environ 5 000 € de frais de mandat. 🔊 Ce qu’il a fait : Bac ES. Sciences Po : raté. Licence à la Sorbonne : jamais obtenue. Élu depuis 2015 : conseiller régional, puis député européen. Jamais de vrai travail hors de la politique.

    1.1K3431352279K viewsView on X
  • Sep 7, 202611x their median

    🇫🇷⚖️ BRACONNAGE — Le milliardaire Olivier Bouygues comparaît dès lundi devant le tribunal correctionnel d'Orléans : un charnier d'oiseaux protégés (faucons, aigrettes, busards) et de chats a été découvert sur son domaine de chasse en Sologne, ainsi qu'une cinquantaine de pièges à mâchoires interdits depuis 1995. La procureure évoque un « système de prime » lié à la destruction des animaux et retient pour la première fois dans ce type d'affaire la circonstance aggravante de bande organisée. Bouygues et cinq autres prévenus encourent jusqu'à 7 ans de prison et 750 000 € d'amende.

    814500953219K viewsView on X
  • Sep 9, 202610x their median

    🇫🇷💰🇺🇸 ARGENT PUBLIC — Pendant que les déremboursements de soins des Français s’enchaînent, des Américains arrivés récemment en France — même avec un simple visa long séjour « visiteur » — ont droit à la CPAM. Exemple : un retraité américain de 64 ans, atteint d’une maladie lourde, paierait environ 1 700 $ par mois d’assurance pour se soigner aux États-Unis. En venant en France, il entre dans le système français (assurance maladie gratuite) dès 3 mois et 1 jour de présence sur l’Hexagone, sur simple demande, sans jamais cotiser en France, tout en payant ses impôts aux USA. 🗳️ Une loi a bien prévu de transformer cette situation en participation minimale obligatoire — qui restera ridicule. Mais le décret d’application n’est jamais sorti.

    8514064133221K viewsView on X
  • Sep 8, 20265.2x their median

    🇲🇦🪖 ISOLEMENT — Le Maroc en rupture ou conflit avec tous ses voisins : 🇩🇿 Algérie : frontière terrestre fermée depuis août 1994 et relations diplomatiques rompues depuis août 2021 ; 🇪🇭 Sahara occidental : conflit armé avec le Front Polisario depuis (cessez-le-feu 1991–2020) et bataille diplomatique à l’ONU depuis 1975 ; 🇪🇸 Espagne : frontières fortifiées à Ceuta et Melilla ; opinion espagnole à cran depuis l’afflux massif de migrants à Ceuta fin juillet 2026 (manifestations, drapeau marocain déchiré, tensions politiques et touristiques).

    47510683727K viewsView on X
  • Sep 6, 20264.3x their median

    🇬🇧🇳🇬 DÉCÈS — L'influenceur britannico-nigérian Igho « Tiny » Ubiribo, 43 ans, est mort d'une embolie pulmonaire après une injection d'acide hyaluronique destinée à augmenter la circonférence de son pénis, pratiquée dans une clinique non identifiée de Bangkok. https://t.co/kMAYLxV5Gm

    4462245452.0M viewsView on X
  • Feb 11, 20263.8x their median

    🔴 Sarah Knafo, Vice-Présidente de l'intergroupe "Chrétiens d'Orient" au Parlement européen, a fait ses classes à l'Alliance Israélite Universelle (AIU) de Pavillons-sous-Bois. 📽️ Vidéo du dernier gala de l'école 👇 https://t.co/i06rVctpuH

    295158271277K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 130 interactions against 71K followers, an engagement rate of 0.182%. Measured over 52 original posts, its engagement rate beats 59% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.08% of those impressions turn into an interaction. That is about 16.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Saturday is the busiest day of the week. Of the 52 posts sampled, 98% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 7.7K interactions, about 59x its own typical post.

What is THE NEWS's engagement rate on X?
THE NEWS (@thenews_fr) has an engagement rate of 0.182%, based on the median interactions across 52 original posts from the last 30 days against 71,367 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.182%, THE NEWS sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @thenews_fr have real engagement?
Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @thenews_fr post?
Most posts go out around 09:00 UTC, and Saturday is its busiest day, at roughly 2.03 posts per day across the measured window.

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