Justin Welsh engagement report
@thejustinwelsh - 588K followers on X
Measured over 36 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 713 interactions against 588K followers, an engagement rate of 0.121%. Measured over 36 original posts, its engagement rate beats 74% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 2.93% of those impressions turn into an interaction. That is about 4.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 36 posts sampled, 67% are part of a thread. The account's strongest tracked post pulled 14K interactions, about 20x its own typical post.
Measured over 36 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
Justin Welsh's engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.121%, Justin Welsh sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Aug 21, 202620x their median
The easiest way to fall in love with your life is to do a lot of difficult, painful, meaningful stuff for a very long time.
- May 26, 20258.5x their median
Today, my little one-person business crossed $10M in total revenue. It took 2,119 days, I ran zero ads & I operate at a ~89% margin. Here are the 23 steps of my wild & strange journey: Hope they are helpful to someone ↓
- Aug 22, 20266.4x their median
Pick your spouse, where you live, and how you earn your money very carefully. Those three decisions determine most of your life.
- Aug 24, 20263.0x their median
The era of linear careers is ending. The most successful people will work illegible career paths by running hundreds of interesting experiments over their lives. They won't even "monetize" the old way. They'll just stumble into revenue.
- Aug 7, 20263.0x their median
Once you realize the whole world is run by shameless self-promoters, you almost have no choice but to put yourself out there.
- Aug 10, 20262.5x their median
The biggest flex in your 40s is loving your spouse, enjoying your work, and feeling amazing in your body.
- Aug 11, 20261.6x their median
Entrepreneurship is like a marathon. The longer you stick around, the thinner the crowd gets.
- Aug 11, 20261.6x their median
The most dangerous addiction is the approval of people who don't matter.
- Aug 6, 20261.5x their median
Everyone wants to be an entrepreneur until they realize nobody cares about them. There's no orientation or performance reviews. Nobody is checking to see if you showed up today. No hand-holding. Most people can't handle that. They need the structure more than they'll ever admit.
- Aug 13, 2026
Don't be impressed by people who are only successful at work.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 713 interactions against 588K followers, an engagement rate of 0.121%. Measured over 36 original posts, its engagement rate beats 74% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 2.93% of those impressions turn into an interaction. That is about 4.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 36 posts sampled, 67% are part of a thread. The account's strongest tracked post pulled 14K interactions, about 20x its own typical post.
- What is Justin Welsh's engagement rate on X?
- Justin Welsh (@thejustinwelsh) has an engagement rate of 0.121%, based on the median interactions across 36 original posts from the last 30 days against 587,951 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.121%, Justin Welsh sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @thejustinwelsh have real engagement?
- Its engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @thejustinwelsh post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 2.03 posts per day across the measured window.